Developing and Strengthening Profitable
Customer Relationships with Microsoft
Dynamics® CRM
The business landscape is evolving; the traditional way
people work together-in the office or in the field-looks very
different today than it did just a couple of years ago. We
examine what businesses need from a customer relationship
management (CRM) system, discuss the defining CRM
components, and describe how you can attain reliable user
adoption in your organization. Discover how the tight
integration with Microsoft Office® can help you pull
information from Microsoft Dynamics CRM into
applications like Microsoft Office Excel® and Microsoft
Office Word® for easy reporting options. We explain how
Microsoft Dynamics CRM version 3.0 delivers:
• A native Microsoft Office Outlook® interface that
integrates Microsoft Dynamics CRM into a familiar
and productive work environment.
• Powerful workflow and integrated reporting
capabilities that can help you drive business processes
and results.
• A Microsoft Web services architecture that offers
rapid customization, integration, and flexibility.
• Increased business awareness, improved management
insight, and real-time access on any mobile device.
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