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Information design as a mediator in the transitions of oral information to digital information on public transport
 

Information design as a mediator in the transitions of oral information to digital information on public transport

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Moving from one place to another using public transportation was a process controlled by people who lived in Cali (Colombia), it was enough to ask someone who knows the city, if he didn´t know how, ...

Moving from one place to another using public transportation was a process controlled by people who lived in Cali (Colombia), it was enough to ask someone who knows the city, if he didn´t know how, there was always someone who knew. The oral tradition is used to indicate how to get around the city using public transportation. This knowledge is transferred from adults to young people and it was like that for a long time. The transformation made by the incursion of modern transport systems, which based their planning and organization structure on routines based on researches in information technology and visual communication design, this became a big change it gave autonomy and efficiency. However, the transition was abrupt, we pass from the oral tradition to google maps inclusively faster than the typewriter to the computer. How can we prepare for the incorporation of new logics in the way we use to transport and control new information flows?

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    Information design as a mediator in the transitions of oral information to digital information on public transport Information design as a mediator in the transitions of oral information to digital information on public transport Presentation Transcript

    • IIID IIID, 7th Traffic & Transport Information Systems The worlds leading event in the field. 6 - 7 September 2012, Pölten / Austria 00/34
    • Information designs as a mediator in the transitions of oral information to digitalinformation on public transport. By, Dr(c) Mario Fernando Uribe O. IIID, 7th Traffic & Transport Information Systems Memeber of : Autónoma de Occidente University, The worlds leading event in the field. Graphic Comunication Design, Research Group. 6 - 7 September 2012, Pölten / Austria Research Line: Visual Enviroment. 01/34
    • Topics1. Background.2. The problem.4. The Solution.5. Critics to the project management and its implementation.6. Corrections and proposals for a new project, guidelines. Information designs as a mediator in the transitions of By, Dr(c) Mario Fernando Uribe O. Memeber of : Autónoma de Occidente University, oral information to digital information on public transport. Graphic Comunication Design, Research Group. IIID, 7th Traffic & Transport Information Systems Research Line: Visual Enviroment. 02/34
    • 1. Background Sur América / Colombia / Valle del Cauca / Cali Area: 564 km² Temperature: 24º Foundation: July, 25 / Year 1.536 Poblation: 2.244.639 inhavit Density: 4.096,8 hab./km² Information designs as a mediator in the transitions of By, Dr(c) Mario Fernando Uribe O. Memeber of : Autónoma de Occidente University, oral information to digital information on public transport. Graphic Comunication Design, Research Group. IIID, 7th Traffic & Transport Information Systems Research Line: Visual Enviroment. 03/34
    • 1. Background Information designs as a mediator in the transitions of By, Dr(c) Mario Fernando Uribe O. Memeber of : Autónoma de Occidente University, oral information to digital information on public transport. Graphic Comunication Design, Research Group. IIID, 7th Traffic & Transport Information Systems Research Line: Visual Enviroment. 04/34
    • 1. Background 1.400.000 passengers for day. Information designs as a mediator in the transitions of By, Dr(c) Mario Fernando Uribe O. Memeber of : Autónoma de Occidente University, oral information to digital information on public transport. Graphic Comunication Design, Research Group. IIID, 7th Traffic & Transport Information Systems Research Line: Visual Enviroment. 05/34
    • 1. BackgroundOld colective transport system Information designs as a mediator in the transitions of By, Dr(c) Mario Fernando Uribe O. Memeber of : Autónoma de Occidente University, oral information to digital information on public transport. Graphic Comunication Design, Research Group. IIID, 7th Traffic & Transport Information Systems Research Line: Visual Enviroment. 06/34
    • 1. BackgroundNew alternative, transport system BRT Information designs as a mediator in the transitions of By, Dr(c) Mario Fernando Uribe O. Memeber of : Autónoma de Occidente University, oral information to digital information on public transport. Graphic Comunication Design, Research Group. IIID, 7th Traffic & Transport Information Systems Research Line: Visual Enviroment. 07/34
    • 1. BackgroundTransformating the service ? Information designs as a mediator in the transitions of By, Dr(c) Mario Fernando Uribe O. Memeber of : Autónoma de Occidente University, oral information to digital information on public transport. Graphic Comunication Design, Research Group. IIID, 7th Traffic & Transport Information Systems Research Line: Visual Enviroment. 08/34
    • 1. Background Service Changes Old Routine New RoutineGet outsite street and Wait Schedule time. until you identify the bus. Go to the station or bus stop. Stop the bus by showing Plan your trip. your hand. Make transfers. Confirmation Bording bus. Information designs as a mediator in the transitions of By, Dr(c) Mario Fernando Uribe O. Memeber of : Autónoma de Occidente University, oral information to digital information on public transport. Graphic Comunication Design, Research Group. IIID, 7th Traffic & Transport Information Systems Research Line: Visual Enviroment. 09/34
    • 1. Background Service changes / Old routine Identification, by colors Wite / Black Blue / Cream (Blanco y Negro) (Azul / Crema) Yelow / Cream Red / Gray(Amarillo / Crema) (Rojo y gris) Green / Silver Papagayo(Verde / Plateada) (Papagayo) Information designs as a mediator in the transitions of By, Dr(c) Mario Fernando Uribe O. Memeber of : Autónoma de Occidente University, oral information to digital information on public transport. Graphic Comunication Design, Research Group. IIID, 7th Traffic & Transport Information Systems Research Line: Visual Enviroment. 10/34
    • 1. BackgroundIdentification / Old RoutineCode generation Color Name Number + Yelow / Cream (Amarillo / Crema) + Route 1-7 = Code Information designs as a mediator in the transitions of By, Dr(c) Mario Fernando Uribe O. Memeber of : Autónoma de Occidente University, oral information to digital information on public transport. Graphic Comunication Design, Research Group. IIID, 7th Traffic & Transport Information Systems Research Line: Visual Enviroment. 11/34
    • 1. Background Identification / Old Routine Visual elements for identification / Code Name Yelow / Cream(Amarillo / Crema) Color Number Route + Route 1-7 1-7 Information designs as a mediator in the transitions of By, Dr(c) Mario Fernando Uribe O. Memeber of : Autónoma de Occidente University, oral information to digital information on public transport. Graphic Comunication Design, Research Group. IIID, 7th Traffic & Transport Information Systems Research Line: Visual Enviroment. 12/34
    • 1. BackgroundIdentification / Old RutineVisual elements for identification / Routes Information designs as a mediator in the transitions of By, Dr(c) Mario Fernando Uribe O. Memeber of : Autónoma de Occidente University, oral information to digital information on public transport. Graphic Comunication Design, Research Group. IIID, 7th Traffic & Transport Information Systems Research Line: Visual Enviroment. 13/34
    • 1. BackgroundIdentification / Old RutineVisual elements for identification / Route (on Detail) 0.50 cm SAMECO L A CALIMA Alf. LOPEZ 0.60 cm Pto. RELLENA UNICENTRO LOS CHORROS Information designs as a mediator in the transitions of By, Dr(c) Mario Fernando Uribe O. Memeber of : Autónoma de Occidente University, oral information to digital information on public transport. Graphic Comunication Design, Research Group. IIID, 7th Traffic & Transport Information Systems Research Line: Visual Enviroment. 14/34
    • 1. BackgroundIdentification / Old ROutineVisual elements for identification / Decide SAMECO L A CALIMA Alf. LOPEZ 50 / 60 Km/h Pto. RELLENA UNICENTRO LOS CHORROS 0,50 mts Information designs as a mediator in the transitions of By, Dr(c) Mario Fernando Uribe O. Memeber of : Autónoma de Occidente University, oral information to digital information on public transport. Graphic Comunication Design, Research Group. IIID, 7th Traffic & Transport Information Systems Research Line: Visual Enviroment. 15/34
    • 1. BackgroundIdentification / Old RoutineVisual elements for identification / Routes Information designs as a mediator in the transitions of By, Dr(c) Mario Fernando Uribe O. Memeber of : Autónoma de Occidente University, oral information to digital information on public transport. Graphic Comunication Design, Research Group. IIID, 7th Traffic & Transport Information Systems Research Line: Visual Enviroment. 16/34
    • 1. BackgroundIdentification / Old RoutineVisual elements for identification / Routes Information designs as a mediator in the transitions of By, Dr(c) Mario Fernando Uribe O. Memeber of : Autónoma de Occidente University, oral information to digital information on public transport. Graphic Comunication Design, Research Group. IIID, 7th Traffic & Transport Information Systems Research Line: Visual Enviroment. 17/34
    • 1. BackgroundThe process1. Identification Information designs as a mediator in the transitions of By, Dr(c) Mario Fernando Uribe O. Memeber of : Autónoma de Occidente University, oral information to digital information on public transport. Graphic Comunication Design, Research Group. IIID, 7th Traffic & Transport Information Systems Research Line: Visual Enviroment. 18/34
    • 1. BackgroundThe process2. Stop the bus by showing the handa b c Information designs as a mediator in the transitions of By, Dr(c) Mario Fernando Uribe O. Memeber of : Autónoma de Occidente University, oral information to digital information on public transport. Graphic Comunication Design, Research Group. IIID, 7th Traffic & Transport Information Systems Research Line: Visual Enviroment. 19/34
    • 1. BackgroundThe process3. Confirmation/ Ask drivera b c Information designs as a mediator in the transitions of By, Dr(c) Mario Fernando Uribe O. Memeber of : Autónoma de Occidente University, oral information to digital information on public transport. Graphic Comunication Design, Research Group. IIID, 7th Traffic & Transport Information Systems Research Line: Visual Enviroment. 20/34
    • 1. BackgroundThe process4. Bording bus Information designs as a mediator in the transitions of By, Dr(c) Mario Fernando Uribe O. Memeber of : Autónoma de Occidente University, oral information to digital information on public transport. Graphic Comunication Design, Research Group. IIID, 7th Traffic & Transport Information Systems Research Line: Visual Enviroment. 21/34
    • 2. The problemAspects for changing the service in Cali ? Over-supply, growing demand, The "penny war", Transportation timing Poor quality in general Information designs as a mediator in the transitions of By, Dr(c) Mario Fernando Uribe O. Memeber of : Autónoma de Occidente University, oral information to digital information on public transport. Graphic Comunication Design, Research Group. IIID, 7th Traffic & Transport Information Systems Research Line: Visual Enviroment. 22/34
    • 2. The problemThe new alternative Information designs as a mediator in the transitions of By, Dr(c) Mario Fernando Uribe O. Memeber of : Autónoma de Occidente University, oral information to digital information on public transport. Graphic Comunication Design, Research Group. IIID, 7th Traffic & Transport Information Systems Research Line: Visual Enviroment. 23/34
    • 2. The problemThe new alternative, Bus Rapid Transit (BRT) Information designs as a mediator in the transitions of By, Dr(c) Mario Fernando Uribe O. Memeber of : Autónoma de Occidente University, oral information to digital information on public transport. Graphic Comunication Design, Research Group. IIID, 7th Traffic & Transport Information Systems Research Line: Visual Enviroment. 24/34
    • 2. The problemThe new routine Information designs as a mediator in the transitions of By, Dr(c) Mario Fernando Uribe O. Memeber of : Autónoma de Occidente University, oral information to digital information on public transport. Graphic Comunication Design, Research Group. IIID, 7th Traffic & Transport Information Systems Research Line: Visual Enviroment. 25/34
    • 2. The problemThe new routine Information designs as a mediator in the transitions of By, Dr(c) Mario Fernando Uribe O. Memeber of : Autónoma de Occidente University, oral information to digital information on public transport. Graphic Comunication Design, Research Group. IIID, 7th Traffic & Transport Information Systems Research Line: Visual Enviroment. 26/34
    • 3. The solution Information designs as a mediator in the transitions of By, Dr(c) Mario Fernando Uribe O. Memeber of : Autónoma de Occidente University, oral information to digital information on public transport. Graphic Comunication Design, Research Group. IIID, 7th Traffic & Transport Information Systems Research Line: Visual Enviroment. 27/34
    • 3. The solutionCreating a semiotic platformesa b c d Information designs as a mediator in the transitions of By, Dr(c) Mario Fernando Uribe O. Memeber of : Autónoma de Occidente University, oral information to digital information on public transport. Graphic Comunication Design, Research Group. IIID, 7th Traffic & Transport Information Systems Research Line: Visual Enviroment. 28/34
    • 4. Critics to the project managementand its implementation Information designs as a mediator in the transitions of By, Dr(c) Mario Fernando Uribe O. Memeber of : Autónoma de Occidente University, oral information to digital information on public transport. Graphic Comunication Design, Research Group. IIID, 7th Traffic & Transport Information Systems Research Line: Visual Enviroment. 29/34
    • 4. Critics to the project managementand its implementation / The Map Information designs as a mediator in the transitions of By, Dr(c) Mario Fernando Uribe O. Memeber of : Autónoma de Occidente University, oral information to digital information on public transport. Graphic Comunication Design, Research Group. IIID, 7th Traffic & Transport Information Systems Research Line: Visual Enviroment. 30/34
    • 4. Critics to the project management and its implementation / The Map Complex generation code Service type Origin / Destiny Optional Lether Example Code EExpreso (Express / 31 E31 TTroncal) (Troncal / 31 A, B, C T31 A(Feeder / Alimentador) 19 A19A Information designs as a mediator in the transitions of By, Dr(c) Mario Fernando Uribe O. Memeber of : Autónoma de Occidente University, oral information to digital information on public transport. Graphic Comunication Design, Research Group. IIID, 7th Traffic & Transport Information Systems Research Line: Visual Enviroment. 31/34
    • 5. Corrections and proposalsfor a new project, guidelines Information designs as a mediator in the transitions of By, Dr(c) Mario Fernando Uribe O. Memeber of : Autónoma de Occidente University, oral information to digital information on public transport. Graphic Comunication Design, Research Group. IIID, 7th Traffic & Transport Information Systems Research Line: Visual Enviroment. 32/34
    • Thank you. By, Dr(c) Mario Fernando Uribe OMemeber of : Autónoma de Occidente University, Graphic Comunication Design, Research Group. Research Line: Visual Enviroment. e mail: muribe@uao.edu.co / mafo.uribe@gmail.com twitter: @MafoUribe www.mafouribe.com IIID IIID, 7th Traffic & Transport Information Systems The worlds leading event in the field. 6 - 7 September 2012, Pölten / Austria 33/34
    • IIID IIID, 7th Traffic & Transport Information Systems The worlds leading event in the field. 6 - 7 September 2012, Pölten / Austria 00/34