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It’s the end of
the world as
we know it
(and I feel fine)
  Mafe de Baggis - mafe@daimon.it
The holy
brand in
a world
of spoof,
blog and
chat
Read/write web
Why?
Paul Isakson
Paul Isakson
Marketing = product =
       people




                 Paul Isakson
How many?
Do they really?
Just fun for kids?
Bullshit?
How?
Community training
    (3 minutes)
Step 1
       de-branding
Take you brand
Look at its values
Ask if they're true to your
heart (and mind)
Think of a real c...
Step 2
        e-branding
Forget your brand
Look at what real people really cares
and want
Ask if your product will better...
Step 3
       re-branding
Mix your brand values and people's
need
Create something new, that is new
every single moment, a...
Repeat when
 necessary
You can learn by doing
and adapt while going
I don’t care
Fact # 1
Fact # 1

Bloggers already speak about your
 products and sometimes they're
   asking you direct questions
      Are you l...
Fact # 2


Fact # 2
Fact # 2
  For quot;digital nativesquot; if
you're not social on the
     web, you're not
Go where they are, don’t
 wait f...
Fact # 2
Fact # 3


Fact # 3
Fact # 3
 The web is the only way to
  speak to people at work
Peak times for the web is working
             days, 9/5
If you're not familiar
   with social media,
      you can start
     in an easy way,
you can start at home
It’s up to you
Sbranding
Sbranding
Sbranding
Sbranding
Sbranding
Sbranding
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Sbranding

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Transcript of "Sbranding"

  1. 1. It’s the end of the world as we know it (and I feel fine) Mafe de Baggis - mafe@daimon.it
  2. 2. The holy brand in a world of spoof, blog and chat
  3. 3. Read/write web
  4. 4. Why?
  5. 5. Paul Isakson
  6. 6. Paul Isakson
  7. 7. Marketing = product = people Paul Isakson
  8. 8. How many?
  9. 9. Do they really?
  10. 10. Just fun for kids?
  11. 11. Bullshit?
  12. 12. How?
  13. 13. Community training (3 minutes)
  14. 14. Step 1 de-branding Take you brand Look at its values Ask if they're true to your heart (and mind) Think of a real conversation, between blogs or around a table
  15. 15. Step 2 e-branding Forget your brand Look at what real people really cares and want Ask if your product will better their lives Do you really believe it? If you don’t, they won’t
  16. 16. Step 3 re-branding Mix your brand values and people's need Create something new, that is new every single moment, and exciting Lose control and gain trust
  17. 17. Repeat when necessary
  18. 18. You can learn by doing and adapt while going
  19. 19. I don’t care
  20. 20. Fact # 1
  21. 21. Fact # 1 Bloggers already speak about your products and sometimes they're asking you direct questions Are you listening?
  22. 22. Fact # 2 Fact # 2
  23. 23. Fact # 2 For quot;digital nativesquot; if you're not social on the web, you're not Go where they are, don’t wait for them to come. Be a peer or be not.
  24. 24. Fact # 2
  25. 25. Fact # 3 Fact # 3
  26. 26. Fact # 3 The web is the only way to speak to people at work Peak times for the web is working days, 9/5
  27. 27. If you're not familiar with social media, you can start in an easy way, you can start at home
  28. 28. It’s up to you
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