Sbranding
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  • 1. It’s the end of the world as we know it (and I feel fine) Mafe de Baggis - mafe@daimon.it
  • 2. The holy brand in a world of spoof, blog and chat
  • 3. Read/write web
  • 4. Why?
  • 5. Paul Isakson
  • 6. Paul Isakson
  • 7. Marketing = product = people Paul Isakson
  • 8. How many?
  • 9. Do they really?
  • 10. Just fun for kids?
  • 11. Bullshit?
  • 12. How?
  • 13. Community training (3 minutes)
  • 14. Step 1 de-branding Take you brand Look at its values Ask if they're true to your heart (and mind) Think of a real conversation, between blogs or around a table
  • 15. Step 2 e-branding Forget your brand Look at what real people really cares and want Ask if your product will better their lives Do you really believe it? If you don’t, they won’t
  • 16. Step 3 re-branding Mix your brand values and people's need Create something new, that is new every single moment, and exciting Lose control and gain trust
  • 17. Repeat when necessary
  • 18. You can learn by doing and adapt while going
  • 19. I don’t care
  • 20. Fact # 1
  • 21. Fact # 1 Bloggers already speak about your products and sometimes they're asking you direct questions Are you listening?
  • 22. Fact # 2 Fact # 2
  • 23. Fact # 2 For quot;digital nativesquot; if you're not social on the web, you're not Go where they are, don’t wait for them to come. Be a peer or be not.
  • 24. Fact # 2
  • 25. Fact # 3 Fact # 3
  • 26. Fact # 3 The web is the only way to speak to people at work Peak times for the web is working days, 9/5
  • 27. If you're not familiar with social media, you can start in an easy way, you can start at home
  • 28. It’s up to you