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Maryannfabian Portfolio
 

Maryannfabian Portfolio

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sample of my creative work as a writer. more available upon request.

sample of my creative work as a writer. more available upon request.

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    Maryannfabian Portfolio Maryannfabian Portfolio Presentation Transcript

    • maryann fabian wordsmith
    • copy sample maryann fabian telephone: 678.777.6242 maf2375@aol.com email: w w w.linkedin.com/in/fabianwillwriteit Director-level writer/editor offers 15+ years of leadership experience in crafting the voice of a national brand. Big-picture thinker with an eye for design and an ear to the ground. Change agent who determines vision, impacts strategy and delivers quality creative. fashion • internet • corporate • broadcast wordsmith
    • maryann fabian fa s h i o n telephone: 678.777.6242 maf2375@aol.com email: One of my favorite campaigns was called “Desires.” www.linkedin.com/in/fabianwillwriteit It featured backlit, sun-drenched photography and dreamy, handwritten copy to describe spring fashions. I want to feel as light and delicate as butterfly wings. I want pants the color of the moon in the afternoon sky. I want a top made from the kimono of a Shogun’s bride
    • maryann fabian fa s h i o n / g r a n d o p e n i n g telephone: 678.777.6242 Created a direct mail catalog featuring the heroes of Katrina as models. Each maf2375@aol.com email: celebrity was matched with a vendor who made a contribution to charity. www.linkedin.com/in/fabianwillwriteit So copy was key with this vehicle to explain the model’s story as much as the merchandise. “When I saw the dress, I said ‘wow!’ It’s very wearable...professional...and from one of my favorite designers.” -Dr. Karen DeSalvo Dr. Karen De Salvo When others fled, she stayed. The current Vice Dean for Community Affairs and Health Policy at Tulane University worked with colleagues to start makeshift clinics on the streets of New Orleans, often using just an ice chest and a card table. One site became a permanent neighborhood health “When I saw the dress, I said ‘wow!’ center that has served over 30,000 people It’s very wearable...professional...and from one of my favorite designers.” -Dr. Karen DeSalvo to date without other access to primary care. Dr. DeSalvo and her team are using what they learned on the street to teach a new crop of Dr. Karen De Salvo When others fled, she stayed. doctors and change the healthcare system. The current Vice Dean for Community Affairs and Health Policy at Tulane University worked with colleagues to start makeshift clinics on the streets of New Orleans, often using just an ice chest and a card table. One site became a permanent neighborhood health center that has served over 30,000 people to date without other access to primary care. Dr. DeSalvo and her team are using miCHAel what they learned on the street to teach a new crop of doctors and change the healthcare system. miCHAel miCHAel KOrS miCHAel KOrS A. Chocolate shift dress with goldtone chain trim. misses 2-12, Petites 2P-14P. made in USA. 129.50. Available only at macy’s A. Chocolate shift dress with goldtone lakeside Shopping Center. chain trim. misses 2-12, Petites 2P-14P. made in USA. 129.50. Available only at macy’s lakeside Shopping Center.
    • maryann fabian c a m pa i g n : l e v i ’ s j e a n s telephone: 678.777.6242 maf2375@aol.com email: Co-created a campaign called “We’ve Got Your Number.” Levi’s said we www.linkedin.com/in/fabianwillwriteit captured the essence of their brand better than their ad agency, and doubled the amount of co-op dollars for us to produce a unique direct mail piece. meet the new lineup from levi’s® jeans 4 hot little numbers you should know. Confident and comfortable. Attitude-infused with just the right amount of edge. Cut it close with nothing but style to spare. Scoot your boots into a modern low rise. Hang loose & low in an old-school favorite. Or make your new go-to the slim and straight. Go ahead. Game on. levi’s® low rise Boot Cut 527™ Jeans A modern take on a great five-pocket jean. low rise hits at the hip, fits straight through the thigh and eases over your boots. 29-40. Shown in indie blue. imported. $44.
    • maryann fabian c a m pa i g n : c l i n t o n k e l ly telephone: 678.777.6242 maf2375@aol.com email: Reinvented Macy’s Wardrobe Sale by bringing in Clinton Kelly as the national www.linkedin.com/in/fabianwillwriteit spokesperson. Co-created comp. Sold the idea to Macy’s Marketing in New York. Co-created toolkit for divisions to follow. Assisted at photo shoot. Interviewed Clinton Kelly for wardrobing tips. “Here’s my top 5 picks for fall, plus some surefire tips.” “say yes to a vest” 30% off Alfani vests. Only at macy’s. reg. $00, sale 00.00. (left) “to create a long, slim line, go monochromatic” 30% off Alfani suit. Only at macy’s. reg. $00, sale 00.00.
    • maryann fabian telephone: 678.777.6242 c a m pa i g n : e a r t h d ay maf2375@aol.com email: Co-created Macy’s Earth Day campaign 2009. www.linkedin.com/in/fabianwillwriteit Here is a newspaper ad that ran nationally. Happy Earth Day. Happy Earth Day. Macy’s is turning over a new leaf. At Macy’s, we are operating in ways that are more sensitive to the environment, from reducing energy use and adopting renewable energy sources, to recycling more of the waste generated by our own operations. In doing so, we pledge to reduce our impact on the environment and join our customers in taking a turn for the better. Macy’s is turning over a new leaf. At Macy’s, we are operating in ways that are more sensitive to the environment, from reducing energy use One Good Turn Saturday the 25th, and adopting renewable energy sources, to recycling our Charity Shopping Day. more of the waste generated by our own operations. For $5, you get 2 great offers: $5 off* a one-time $15 purchase AND an all-day shopping pass worth 20% off* most purchases storewide. 10% off* select home purchases. Macy’s will donate 100% of every $5 donation to the National Park Foundation and local participating organizations that conserve and protect our environment. *Exclusions apply. See details below. In doing so, we pledge to reduce our impact on the environment and join our customers in taking a turn for the better. Reusable Tote, 1.95 Beautifully designed and created for you to use over and over again as you help conserve our precious resources. $1 from the sale of each tote at 1.95 will be donated to the National Park Foundation. Hey Kids! Get Your Free Activity Book at Macy’s Today The first 150 customers at Macy’s today will receive a free copy of “Kid Power,” a First Bloom-inspired activity *EXCLUDES: Cosmetics and fragrances, fine and fashion watches, designer and bridge handbags, designer and bridge shoes, Polo/Ralph Lauren/Lauren, Tommy Bahama, Lacoste, 28 Shop, book that’ll teach you about native plants and how Oval Room, Louis Vuitton, Martha Stewart furniture, Lauren Ralph Lauren furniture, Waterford, Lalique, Baccarat, Tempur-Pedic, All Clad, Henckels and Wusthof. Not valid on Everyday Values, they help the environment. Macy’s Gift Cards and Gift Certificates, special orders, previous purchases, restaurants and nonmerchandise-related services, Gift Registry kiosks, gift wrap, selected licensed departments or Available in our Children’s Department. as payment on credit accounts. Discount will be deducted from the current price (regular, sale or clearance, as applicable). Cannot be combined with another savings pass or discount offers. Valid Saturday, April 25, 2009.
    • maryann fabian toolkit/best pr ac tice manual telephone: 678.777.6242 maf2375@aol.com Provided creative direction to corporation regarding campaigns email: www.linkedin.com/in/fabianwillwriteit to ensure brand alliance. Shown here is a “how to” guide for corporate gift card managers, with approved language for client correspondence, banner ads and print ads. client correspondence OVERVIEW A Macy’s Gift Card... One 877-MACYS-B2B • www.macys.com/corporategifts The purpose of this toolkit is to provide you with an easily accessible, central resource Card. Dear _________________, for corporate gift card creative. It all reinforces our message that Macy’s Gift Card is the I wanted to tell you how much we’ve appreciated your past business. Your company’s success means a lot to us, so I thought I’d touch Millions of base and offer a simple solution that will help you meet all of your preferred gift for rewarding and motivating B2B employees and clients. company’s gift giving needs. Ideas. Macy’s Corporate Gift Cards can • boost employee morale Motivate, inspire, congratulate. • thank valued customers The possibilities are endless Messaging Hierarchy with the card that never expires • celebrate company successes & holidays from the store that’s been bringing you great ideas • help with budgeting for over 150 years. • attract new business Call our team today & we’ll • increase revenue via cross-marketing promotions customize a program just for you. 1. We have the gift solution – Macy's Gift Cards are ideal for any business gift giving Ask about volume discounts, too. They’re perfect for employees & business partners because occasion, and we can create an incentive program tailored to your needs. • Macy’s Gift Cards never expire • There’s never a fee & our Card never loses value 877-MACYS-B2B • www.macys.com/corporategifts • They can be redeemed anytime, at over 800 Macy’s nationwide and 2. The essentials: online at macys.com print I will personally facilitate the entire process for you, from selection • Macy's Gift Cards never expire. to delivery, to make this the easiest business decision you’ve come across this year. Call me soon…as a valued corporate client, you can qualify for a discount on volume orders. • There's never a fee and they never lose value. Sincerely, • Redeemable anytime at over 800 locations nationwide or online at macys.com. 3. Volume discounts are available. 4. Call to action. Provide phone number and web address. online • banner ads for trade publication Copy Tone websites and e-newsletters Macy's copy tone is informative and conversational, always highlighting how Macy's gift cards mean business. The copy should be tailored to your client's needs. Get creative and suggest how Macy’s Gift Cards can be used in many different business applications.
    • maryann fabian concept telephone: 678.777.6242 maf2375@aol.com email: Collaborate with designer to create a gift card www.linkedin.com/in/fabianwillwriteit campaign that would tie into Macy’s celebrity-driven TV commercials. Celebrity Gift Card Proposal celebrity: martha Illustrated Photograph with a quote from the celebrity suggested technique: 4/C It’s a good thing celebrity: mariah Illustrated Photograph suggested technique: 4/C, Sound bite of her singing, or scent strip with fragrance celebrity: carlos Illustrated Photograph suggested technique: 4/C, Sound bite of guitar celebrity: donald Illustrated Photograph with a quote from the celebrity suggested technique: 4/C Hope you got a pre-nup * Cards could become autographed collectibles
    • maryann fabian broadcast telephone: 678.777.6242 maf2375@aol.com email: Produced national radio for Dockers. www.linkedin.com/in/fabianwillwriteit radio script Event: Dockers Pants Length: :30 female announcer: Macy’s introduces a pair of pants with a quite impressive list of features. They’re from Dockers. And they’re made with carbon extracted from coconut shells. This tropical punch of nature and technology helps you stay cooler, odor resistant and UV protected... with a wrinkle-free, spot-lifting finish that’s remarkably stylish and comfortable, too. Wow. Definitely who I’d want to be standing next to after a long, hot day. That’s the Magic of Macy’s.
    • maryann fabian broadcast telephone: 678.777.6242 maf2375@aol.com email: national radio for Dockers - humorous version when www.linkedin.com/in/fabianwillwriteit buy was intended for ESPN. radio script Event: Dockers Pants Length: :30 Denis Leary-type announcer: Macy’s introduces a pair of pants that performs better naturally than... well, when’s the last time you heard of anything performing better naturally? It’s Dockers new pants with Cocona. I think it’s a Hawaiian word meaning Mother Nature’s still got some tricks up her pant leg. Dockers found a way to extract carbon from coconut shells and turn it into a pant with some impressive features. Bottomline is: you stay cooler, odor resistant and UV protected. Quite the 1 - 2 - 3 punch. And definitely what you’ll want to be wearing at the end of a long work day. That’s the Magic of Macy’s.
    • maryann fabian telephone: 678.777.6242 e-mail blast maf2375@aol.com email: internet campaign aimed at junior customer www.linkedin.com/in/fabianwillwriteit using a blogging approach. trend watch This Valentine’s Day, it’s all about you—regardless of whether you have a date or are flying solo. If you’re coupled up, use your feminine wiles to get the celebration of your dreams—a nicely dressed date and a bouquet of roses to boot! Simply point your guy in the direction of Macy’s young men’s streetwear department... where he can peruse the latest looks from Sean John, Rocawear, Coogi and more...and just casually drop the fact that if he spends $100, he gets a dozen roses—free!† Or get your brother the outfit he’s always wanted. Save it for his birthday or for Christmas next year. You get the dozen roses to enjoy now! Who says a girl can’t have her cake and eat it too? Posted by: Rosebud
    • maryann fabian telephone: 678.777.6242 c o m m u n i t y a f fa i r s maf2375@aol.com email: Program ads with copy representing www.linkedin.com/in/fabianwillwriteit Macy’s core values. Giving on the Green Fathers and sons, thank you for sharing your Father’s Day. Your time spent on the course helps support programs that foster leadership skills, self-discipline and self-esteem through the game of golf. Today, everyone wins. “There can be hope only for a society which acts as one big family, not as many separate ones.” -Anwar el Sadat Congratulations on a history full of firsts, and now a tenth. Macy’s is proud to sponsor the 10th Annual Dining For A Difference Gala.
    • maryann fabian business-to-business telephone: 678.777.6242 maf2375@aol.com email: Created an ad for Delta Airlines’ Sky Magazine www.linkedin.com/in/fabianwillwriteit to promote corporate gift card sales in time for holiday gift giving. Macy’s, a name synonymous with shopping, now shines coast to coast with the star power of over 800 stores. Whether your goal is to recognize performance, increase productivity or commemorate a special occasion, Macy’s can help. Motivate. Congratulate. Shine. Recognition and incentive programs encourage increased sales, improve morale and strengthen customer loyalty. Macy’s Gift Cards provide access to the best names in fashion, cosmetics, accessories and home furnishings. They are truly a “one size fits all” gift, allowing your recipients to decide how they want to reward themselves for their hard work and dedication. Gifts That Mean Business Macy’s, a name synonymous with shopping, now shines coast to coast with the Your Star Potential Macy’s gift cards are star power of over 800 stores. Whether your goal is to recognize performance, your solution for increase productivity or commemorate a special occasion, Macy’s can help. • employee rewards Motivate. Congratulate. Shine. • company dress code Here are just some of the creative ways that companies Recognition and incentive programs encourage increased sales, improve programs morale and strengthen customer loyalty. Macy’s Gift Cards provide access • customer recognition to the best names in fashion, cosmetics, accessories and home furnishings. Let Macy’s Corporate Services be your personal • fundraising They are truly a “one size fits all” gift, allowing your recipients to decide how nationwide are using Macy’s Gift Cards to grow their business: concierge for gift giving. they want to reward themselves for their hard work and dedication. • holiday and thank-you gifts Your Star Potential • A renowned national car rental company provides employees with Here are just some of the creative ways that companies nationwide Give Them are using Macy’s Gift Cards to grow their business: • A renowned national car rental company provides employees with The Stars Macy’s Gift Cards quarterly to promote their professional dress code. Macy’s Gift Cards quarterly to promote their professional dress code. • One of Fortune® magazine’s “100 Best Companies to Work For” implemented a “perks at work” program where employees can purchase Macy’s Gift Cards at a discount, and • One of Fortune® magazine’s “100 Best Companies to Work For” Motivate. Congratulate. Shine. have them deducted from their paychecks. Macy’s Gift Cards are the perfect choice • A leading Southern home builder gives for all of your company’s star employees Macy’s Gift Cards to welcome new implemented a “perks at work” program where employees can and clients, no matter where they are. homeowners to the neighborhood. With more than 800 Macy’s locations coast to coast, your gift is good virtually Our Five-Star Service everywhere, including macys.com. purchase Macy’s Gift Cards at a discount, and have them deducted With convenient ordering, complimentary shipping, volume discounts and personalized service, we invite you to discover the benefits of We offer Macy’s Gift Cards. Learn more about how Macy’s • volume discounts from their paychecks. Corporate Services can assist your organization. • convenient ordering Call 1-866-378-7524 or visit us online at • complimentary overnight delivery Macy’s Gift Cards offer a one-of-a-kind shopping Macy’s team will tailor a gift card www.macyscorporategifts.com. experience for every person on your list. program to meet your needs. • personalized customer service • A leading Southern home builder gives Macy’s Gift Cards to Let us help you make a lasting impression. call: 1-866-378-7524 welcome new homeowners to the neighborhood. email: corporategifts@macys.com visit: www.macyscorporategifts.com 866.378.7524 • corporategifts@macys.com • www.macyscorporategifts.com Our Five-Star Service With convenient ordering, complimentary shipping, Oct_2006_EGC_DeltaSky.indd 1-2 8/29/06 12:42:18 PM volume discounts and personalized service, we invite you to discover the benefits of Macy’s Gift Cards. Learn more about how Macy’s Corporate Services can assist your organization. Call 1-866-378-7524 or visit us online at www.macyscorporategifts.com.
    • maryann fabian brochures telephone: 678.777.6242 maf2375@aol.com email: Business-to-business tool used as a way to sell gift cards www.linkedin.com/in/fabianwillwriteit to corporations: have HR departments give gift cards to employees to upgrade their dress code. make a invest in quality... great impression Dress to Impress every day Think of your work wardrobe as investment dressing—pieces you'll 877-MACYS-B2B • www.macys.com/corporategifts macy's gift cards can handle keep for a long time. Go for timeless, all of your gift-giving needs • Choose any amount from $10 on up • Volume discounts are available tailored wool classics in always- For more information about People form an opinion the instant they see you: Macy's Corporate Gifts Services, please visit: appropriate black, navy macyscorporategifts.com 93% is based on appearance & body language, or call or gray. Choose pre-matched suits, or 1.866.378.7524 7% has to do with what you actually say. suit separates that come So appearance says a lot about you...your pre-hemmed so no alterations intelligence, confidence, power, credibility. are needed. Add color via accent pieces, It also speaks for the organization you represent... like ties and tops. its philosophy, culture and standard of service. 877-MACYS-B2B • www.macys.com/corporategifts Luckily, what to wear and how to wear it is an invest in easily learned skill. Some tips: quality... make a Think of your work wardrobe as great impression investment dressing—pieces you'll keep for a long time. Go for every day timeless, tailored wool classics in always-appropriate black, navy • emulate the rising stars in your organization. or gray. Choose pre-matched suits, or suit separates that come pre-hemmed so no alterations are needed. Add color via accent People form an opinion the instant they see you: pieces, like ties and tops. 93% is based on appearance & body language, 7% has to do with what you actually say. So appearance says a lot about you...your address • dress as you want to be seen: intelligence, confidence, power, credibility. your options... It also speaks for the organization you represent... Dresses make life easy, especially its philosophy, culture and standard of service. wrap dresses which flatter just professional, promotable. Take a look in the mirror and see what others see. about every figure. Add a few well-chosen accessories and you'll be out the door in no time Luckily, what to wear and how to wear it is an in the morning. easily learned skill. Some tips: • emulate the rising stars in your organization. Remember, clothing also cues your self image. • dress as you want to be seen: professional, promotable. business Feeling good about how you look can help you casual... • it's better to be overdressed than underdressed. Dressing for a relaxed business Remember, clothing also cues your self image. setting tends to be the trickiest feel good about yourself. It can change your skill to master. Good taste is Feeling good about how you look can help you feel key, so you project an image good about yourself. It can change your mindset. that's confident & approachable You'll be ready to take on the world! with the right balance of style mindset. You’ll be ready to take on the world! and comfort. Try pairing khakis with a button-down or knit shirt. Or add personality with a trendy top.
    • maryann fabian pa c k a g i n g telephone: 678.777.6242 maf2375@aol.com email: Private label product that was tied into www.linkedin.com/in/fabianwillwriteit Macy’s holiday campaign. INDOOR AMARYLLIS GROWING INSTRUCTIONS Amaryllis are extremely easy to grow. Just follow these instructions and use the professional planting mix provided. Planting Instructions 1. Place fiber disk in the pot and add lukewarm water. 2. Remove approx. 2/3 of the planting mix from the pot. 3. Set the amaryllis bulb in the pot, roots down and nose up. Gently spread out the roots. (Roots must remain undamaged.) Spread the rest of the planting mix around the bulb, packing soil firmly. Leave the top third of the bulb above the soil line. 4. Place the pot in a sunny, warm location. Watering Habits Water once with lukewarm water when you first pot up your amaryllis bulb, then sparingly until you see the tip of the bud appear. Water regularly (do not overwater) and you will soon be rewarded with spectacular blooms. HOLIDAY AMARYLLIS HOLIDAY AMARYLLIS HOLIDAY AMARYLLIS 9 Additional Facts and Tips: $ 99 • If the bulb has already started growing, plant as soon as possible and the bulb will straighten itself out. INDOOR AMARYLLIS GROWING INSTRUCTIONS Amaryllis are extremely easy to grow. Just follow these instructions and use the professional planting mix provided. • Spread some pebbles or marbles over the mix for a nice appearance. Planting Instructions 1. Place fiber disk in the pot and add lukewarm water. 2. Remove approx. 2/3 of the planting mix from the pot. 3. Set the amaryllis bulb in the pot, roots down and nose up. Gently spread out the roots. (Roots must remain undamaged.) Spread the • Keep from drafty doors and windows. rest of the planting mix around the bulb, packing soil firmly. Leave the top third of the bulb above the soil line. 4. Place the pot in a sunny, warm location. Watering Habits Water once with lukewarm water when you first pot up your amaryllis bulb, then sparingly until you • Cut off spent stalks, additional stalks will appear as others fade. see the tip of the bud appear. Water regularly (do not overwater) and you will soon be rewarded with spectacular blooms. Additional Facts and Tips: • If the bulb has already started growing, plant as soon as possible and the bulb will straighten itself out. • Amaryllis are tropical bulbs and prefer temperatures around 70°F ( 20°C ) • Spread some pebbles or marbles over the mix for a nice appearance. • Keep from drafty doors and windows. • Cut off spent stalks, additional stalks will appear as others fade. • Amaryllis are tropical bulbs and prefer temperatures around 70°F ( 20°C ) • All plants grow towards the light, turning the pot regularly will ensure straight stems. • All plants grow towards the light, turning the pot regularly will ensure straight stems. Aftercare When blooms fade, cut off the tubular flower stems near the top of the bulb, leaving the foliage to continue RED/WHITE WHITE PINK RED RED/WHITE WHITE PINK RED RED/WHITE WHITE PINK RED growing. Water as usual and apply a water-soluble fertilizer every four weeks. Once the danger of frost has passed place your amaryllis pot outdoors in your garden where it can enjoy the summer sun. Be sure to continue your fertilizer program every four weeks as this is necessary for the next round of indoor forcing. Bring your amaryllis inside at the end of summer and allow the bulb to completely dry out by storing it in a cool dry place. Now repot your amaryllis in fresh potting soil and start the growing cycle all over again. Aftercare Growing kit contains: When blooms fade, cut off the tubular flower stems near the top of the bulb, leaving the foliage to continue • 1 Amaryllis bulb, size 24/26 cm growing. Water as usual and apply a water-soluble fertilizer every four weeks. Once the danger of frost has passed place your amaryllis pot outdoors in your garden where it can enjoy the summer sun. Be sure to continue your fertilizer program every four weeks as this is necessary for the next round of indoor forcing. Bring your amaryllis inside at the end of summer and allow the bulb to completely dry out by storing it in a cool dry place. Now repot your amaryllis in fresh potting soil and start the growing cycle all over again. Growing kit contains: • 1 Amaryllis bulb, size 24/26 cm • Growing container • Professional planting mix Inspected by : Supplied by: United States and Dutch Departments of Agriculture The Rose Company Grown from cultivated stock 119 South Main Street Product of Holland Fairfield, IA 52556 BULBS ARE GROWN FROM CULTIVATED STOCK AND ARE NOT FOR HUMAN CONSUMPTION.