Understan d your online reputationUnderstand your consumer’s decisionAnalyse and understand how your customers makedecisions in order to determine which touchpoints arepriorities and how to leverage them.
VisibilityEnsure our visibility of our in-house plateform(s)• Domain name Strategy is key (alphabetic, geographic,linguistic, product universe…)SEF: Search Engine Friendly, make sure that ourstructure of our website is optimized for search enginesSEO: We must make sure to refresh content on a regularbasis
The Five Hotel•Increase online presence•Include search engine rankings•Relevant mainstream and niche website•Within social media conversation•Driving traffic to the hotel website• Driving out negative comment (listen online chatter)•Build relationships with influencers•Keep up with online social media innovation•Build community•Transparancy + visibilityMeasure trackable visitsCorrelations to sales
Solutions• Get in listenning mode (40% of customers will not only buy a brand if they can’t findthe right information about it online).• Be polite : give thanks to positive feedbacks and reviews + offer special gratituderewards for customers who take time to recommend your brand•Have some online fun : fun atmosphere, engagement, for our social present(contest, sweeptstakes, offers, rewards … That encourage followers to participage infun activities• Get Acquainted : subscribers enjoy highly personnalised messages with their namesand hometowns (powerful way to initiate + maintain connection with brand)• Train your troops (army of social media managers by training your colleagues topost create and respond to followers)
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