Tweet This, Not That: Learning and Connecting Through Social Media


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From the Building Connections Conference 2012, hosted by University 101 at the University of South Carolina.

presenters: Maegan Gudridge, communications director, Student Affairs and Academic Support; Maureen Grewe, coordinator for student conduct and behavioral intervention, Office of Student Conduct.

Social media can be a means to connect, not disengage; and mobile devices can be learning tools, not classroom disruptions. In this session, the presenters will provide suggestions for talking with students about how to use social media responsibly, to connect with the University of South Carolina and to advance their learning, Participants also will learn ways to use Twitter to enhance class discussion and participation.

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Tweet This, Not That: Learning and Connecting Through Social Media

  1. 1. Tweet thisNot that
  2. 2. Most of our students participate in social networking.
  3. 3. 18% of 18 to 29-year-oldswho are online use Twitter. Mobile Phones and Abercrombie by Garry Knight, available under a Creative Commons attribution license 2.0 at
  4. 4. 25% Black 19% Hispanic 9% white Who are online Use twitterTexting by Jeffrey Kontur, available under a Creative Commons attribution license 2.0 at
  5. 5. 70% of college studentssurveyed said they wouldn’tbe able to study withoutsome form of technologyCourtesy University of South Carolina
  6. 6. 28% of 18 to 34-year-oldscheck Facebook before they get out of bed.:2006: Pensieri, non sogni. - (Not dreams, indeed.) by Flavio Ronco, available under a Creative Commonsattribution license 2.0 at /
  7. 7. AND sometimes theypost things that makethem look …foolishHey, Who’s This Ass? by Orin Zebest, available under a Creative Commons attributionlicense 2.0 at
  8. 8. We can educate them to use these tools responsibly.
  9. 9. Fact or crapFacebook has more than 900million users. Twitter recently topped 140 million.
  10. 10. FactFacebook has more than 900million users. Twitter recently topped 140 million.
  11. 11. Fact or crap100% of universities are using social media. 98% have a Facebook account, and 84% have Twitter.
  12. 12. Fact100% of universities are using social media. 98% have a Facebook account, and 84% have Twitter.
  13. 13. Fact or crap10% of colleges take screenshots of applicants’ profiles.
  14. 14. crapActually, 54% of colleges take screenshots of applicants’ profiles.
  15. 15. Social media smarts
  16. 16. We can encourage them to connect with theuniversity community.
  17. 17. Social mediadirectories
  18. 18. Shareexperiences#UofSCaltbreak
  19. 19. If we stop there, We’ve done well.But we can do more.
  20. 20. “In business terms, most people—myself included—think of Twitter,Facebook and other social media astools for marketing…[but] the deepest,most enduring impact of social mediamight be on learning.” Daniel Pink in New Social Learning
  21. 21. convenient Encourages contact Emphasizes time on taskCommunicates high expectations
  22. 22. immediateGives prompt feedback
  23. 23. democraticRespects diverse talents and ways of learning
  24. 24. personalizedEncourages active learning
  25. 25. communalDevelops cooperation
  26. 26. We can design educationallyrelevant ways to use Twitterin our courses.
  27. 27. as a discussion toolFaculty: How has reading MBM changed your ideas about responsibility or obligationstoward people who are poorer than you are?Student03: Ive realized that helping the less fortunate is a social and moral responsibilitythat nobody is exempt from to help make the world better.Student04: @Faculty it helped me to see that one person really can make a difference if theeffort is put forthStudent02: @Student03 I definitely agree. Its not up to just one person. Farmer had lots ofothers help him, like the MacArthur Foundation.Student02: @Student04 Do you think that just one person can make a difference, or thatone person inspires many people to help make a difference?Student04: @Student02 i think in a way its the same thing because that one personinspiring others is still making it all happen by involving others (Junco, Heiberger, & Loken, 2011.)
  28. 28. referencesBattishill, R. (2011, January 19) Obsessed with Facebook: Statistics & Facts for 2011. Retrieved from, T. and Conner, M. (2010) The New Social Learning: A Guide to Transforming Organizations Through SocialMedia. Bloomington, IN: Solution Tree Press.Chickering, A.W. & Gamson Z.F. (1987) Seven principles for good practice in undergraduate education. AAHEBulletin March, 3–7.DBAworldwide (2010, September 22) A Day in the Life of Social Media [YouTube]. Retrieved from, R., Heiberger, G. and Loken, E. (2011) The effect of Twitter on college student engagement and grades.Journal of Computer Assisted Learning, 27: 119–132. doi: 10.1111/j.1365-2729.2010.00387.xKessler, S. (2011, May 31) 38% of College Students Can’t Go 10 Minutes Without Tech. Retrieved from Mashablewebsite, A. (2011, June) 13% of online adults use Twitter. Retrieved from Pew Internet & American Life Projectwebsite, A. (2010, September) Technology trends among people of color. Retrieved from Pew Internet & AmericanLife Project website
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