Social Media for Professionals

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University of South Carolina Darla Moore School of Business LEAD Series, July 27, 2014, Columbia, S.C.

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  • Social Media for Professionals

    1. 1. SOCIAL MEDIA FOR PROFESSIONALS @maegan_g
    2. 2. How do you use social networking sites?
    3. 3. What percentage of organizations uses social networking sites to recruit candidates?
    4. 4. 3 in 4 use social networking sites to recruit potential candidates “Social Networking Websites and Recruiting/Selection,” Society for Human Resource Management, 2013
    5. 5. What percentage of organizations uses/plans to use social networking sites to screen candidates?
    6. 6. 1 in 3 use/plan to use social networking sites to screen potential candidates “Social Networking Websites and Recruiting/Selection,” Society for Human Resource Management, 2013
    7. 7. 92% of those organizations use LinkedIn for screening “Social Networking Websites and Recruiting/Selection,” Society for Human Resource Management, 2013
    8. 8. 1 in 3 use/plan to use search engines to screen potential candidates “Social Networking Websites and Recruiting/Selection,” Society for Human Resource Management, 2013
    9. 9. hurting or helping?
    10. 10. 2 in 5 found information that caused them not to hire a candidate “More Employers Finding Reasons Not to Hire Candidates on Social Media, Finds CareerBuilder Survey,” CareerBuilder, 2013
    11. 11. hurting inappropriate photos alcohol & drug use bad-mouthing previous employers poor communication skills discriminatory comments “More Employers Finding Reasons Not to Hire Candidates on Social Media, Finds CareerBuilder Survey,” CareerBuilder, 2013
    12. 12. 1 in 5 found information that made a candidate more attractive or solidified decision to make offer “More Employers Finding Reasons Not to Hire Candidates on Social Media, Finds CareerBuilder Survey,” CareerBuilder, 2013
    13. 13. helping professional image personality well-rounded info supporting qualifications creativity communication skills references“More Employers Finding Reasons Not to Hire Candidates on Social Media, Finds CareerBuilder Survey,” CareerBuilder, 2013
    14. 14. LinkedIn Twitter Facebook blog
    15. 15. opportunity to
    16. 16. increase visibility
    17. 17. showcase skills
    18. 18. demonstrate congruence
    19. 19. TAYLOR CAIN UofSC ‘11 , ‘13
    20. 20. ROSS KRESSEL CofC ’11, Pittsburgh
    21. 21. HAKEEM JEFFERSON UofSC ‘11 , Michigan
    22. 22. TAYLOR CAIN UofSC ‘11 , ‘13
    23. 23. ROSS KRESSEL CofC ’11, Pittsburgh
    24. 24. HAKEEM JEFFERSON UofSC ‘11 , Michigan
    25. 25. TO DO  Google your name  Clean up your accounts  Enhance your accounts  Make contact
    26. 26. QUESTIONS?
    27. 27. THANKS! Maegan Gudridge maegan@sc.edu @maegan_g

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