The Networked Nonprofit: a Book Review

The Networked Nonprofit
Connecting with Social Media to Drive Change
By: Beth Kanter & Allison H. Fine

The Knowledgeable Ladies
Beth Kanter
Author of Beth’s Blog: How Nonprofits Can use Social Media
Named one of the most influential women in technology by Fast Company
She was also listed as one of Business Week’s “Voices of Innovation for Social Media”

The Knowledgeable Ladies
Allison H. Fine
Author of award-winning book Momentum: Igniting Social Change in the connected Age
A senior fellow on the democracy team at Demos: A Network for Change and Action
Published “Social Citizensbeta”, a paper on young people and activism

Purpose Behind the Print
To show that social media is not a fad & address the myths about it
To combat the fears nonprofits may have when it comes to using such an open forum
To introduce nonprofits to the possibilities waiting for them on social media sites
To explain the online culture and how to use it

What’s the Gist?
Social Media Powers Social Networks for Social Change (pg. 9)
Steps to becoming a networked nonprofit:
Understand Social networks
Create a Social Culture
Listen & Build Relationships with trust
Use the network to simplify the organization
What to do once you are plugged in:
Work with crowds to microplan
Listen & learn from network members
Know that relationships lead to funding
Use the social network to communicate within the organization

I Took Notes. I Noted That…
Nonprofits should understand who they are dealing with in social networks: millennials, free agents, influencers, etc.
Social media builds social capital (trust & reciprocity that make relationships meaningful).
First step in becoming a social network is to face and overcome fears of would could go wrong.

Guide action and conversation, but don’t force it.
Be transparent. It may be discomforting, but it can be very beneficial.
The power of less= identify the essential elements of what you do & eliminate the rest.
Use the network crowd to microplan (Breaking down events & efforts into bite-sized pieces).

Learning Loops= an intentional process to monitor, understand, & improve social media efforts over time.
Fundraising for the causes of nonprofits online is minimal , but possible with certain strategies.
Nonprofits can use social media in board meetings and the like.

Tell Me More, Tell Me More…
Chapter 2
Nonprofit Challenges & Trends

Free Agents
Defined: individuals working outside of organizations to organize, mobilize, raise funds, & communicate with constituents.
Jump from cause to cause as they are moved to support. They don’t stick with one particular organization usually.
I want to know more about how free agents use social media to spur change and support causes

Millennials
Defined: young people born between 1978 & 1992
I am a millennial and I support causes that work to abolish human trafficking.
I would like to become a free agent that uses social media to make social change as a millenial do I have an advantage in the realm of social media?

What (who anyway) is it Good For?
Nonprofit leaders interested in starting or improving their social network.
Free agents wanting to support social justice or other noble causes along side nonprofit organizations.
Those considering to start a nonprofit.

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The Networked Nonprofit: a Book Review

by maeagain on Jun 17, 2011

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