The Networked Nonprofit<br />Connecting with Social Media to Drive Change<br />By: Beth Kanter & Allison H. Fine<br />
The Knowledgeable Ladies<br />Beth Kanter<br />Author of Beth’s Blog: How Nonprofits Can use Social Media<br />Named one o...
The Knowledgeable Ladies<br />Allison H. Fine<br />Author of award-winning book Momentum: Igniting Social Change in the co...
Purpose Behind the Print<br /> To show that social media is not a fad & address the myths about it<br />To combat the fear...
What’s the Gist?<br />Social Media Powers Social Networks for Social Change (pg. 9)<br />Steps to becoming a networked non...
I Took Notes. I Noted That…<br />Nonprofits should understand who they are dealing with in social networks: millennials, f...
I Took Notes. I Noted That…<br />Guide action and conversation, but don’t force it.<br />Be transparent. It may be discomf...
I Took Notes. I Noted That…<br />Learning Loops= an intentional process to monitor, understand, & improve social media eff...
Tell Me More, Tell Me More…<br />Chapter 2<br />Nonprofit Challenges & Trends<br />
Free Agents<br />Defined: individuals working outside of organizations to organize, mobilize, raise funds, & communicate w...
Millennials<br />Defined: young people born between 1978 & 1992<br />I am a millennial and I support causes that work to a...
What (who anyway) is it Good For?<br />Nonprofit leaders interested in starting or improving their social network.<br />Fr...
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The Networked Nonprofit: a Book Review

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A book review for my Innovation and Social Media class. The Networked Nonprofit, a book helping nonprofits discover new ways of spreading the word.

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The Networked Nonprofit: a Book Review

  1. 1. The Networked Nonprofit<br />Connecting with Social Media to Drive Change<br />By: Beth Kanter & Allison H. Fine<br />
  2. 2. The Knowledgeable Ladies<br />Beth Kanter<br />Author of Beth’s Blog: How Nonprofits Can use Social Media<br />Named one of the most influential women in technology by Fast Company<br />She was also listed as one of Business Week’s “Voices of Innovation for Social Media”<br />
  3. 3. The Knowledgeable Ladies<br />Allison H. Fine<br />Author of award-winning book Momentum: Igniting Social Change in the connected Age<br />A senior fellow on the democracy team at Demos: A Network for Change and Action<br />Published “Social Citizensbeta”, a paper on young people and activism<br />
  4. 4. Purpose Behind the Print<br /> To show that social media is not a fad & address the myths about it<br />To combat the fears nonprofits may have when it comes to using such an open forum<br />To introduce nonprofits to the possibilities waiting for them on social media sites<br />To explain the online culture and how to use it<br />
  5. 5. What’s the Gist?<br />Social Media Powers Social Networks for Social Change (pg. 9)<br />Steps to becoming a networked nonprofit:<br />Understand Social networks <br />Create a Social Culture<br />Listen & Build Relationships with trust<br />Use the network to simplify the organization<br />What to do once you are plugged in:<br />Work with crowds to microplan<br />Listen & learn from network members<br />Know that relationships lead to funding<br />Use the social network to communicate within the organization<br />
  6. 6. I Took Notes. I Noted That…<br />Nonprofits should understand who they are dealing with in social networks: millennials, free agents, influencers, etc.<br />Social media builds social capital (trust & reciprocity that make relationships meaningful).<br />First step in becoming a social network is to face and overcome fears of would could go wrong.<br />
  7. 7. I Took Notes. I Noted That…<br />Guide action and conversation, but don’t force it.<br />Be transparent. It may be discomforting, but it can be very beneficial.<br />The power of less= identify the essential elements of what you do & eliminate the rest.<br />Use the network crowd to microplan (Breaking down events & efforts into bite-sized pieces).<br />
  8. 8. I Took Notes. I Noted That…<br />Learning Loops= an intentional process to monitor, understand, & improve social media efforts over time.<br />Fundraising for the causes of nonprofits online is minimal , but possible with certain strategies.<br />Nonprofits can use social media in board meetings and the like.<br />
  9. 9. Tell Me More, Tell Me More…<br />Chapter 2<br />Nonprofit Challenges & Trends<br />
  10. 10. Free Agents<br />Defined: individuals working outside of organizations to organize, mobilize, raise funds, & communicate with constituents.<br />Jump from cause to cause as they are moved to support. They don’t stick with one particular organization usually.<br />I want to know more about how free agents use social media to spur change and support causes<br />
  11. 11. Millennials<br />Defined: young people born between 1978 & 1992<br />I am a millennial and I support causes that work to abolish human trafficking. <br />I would like to become a free agent that uses social media to make social change as a millenial do I have an advantage in the realm of social media?<br />
  12. 12. What (who anyway) is it Good For?<br />Nonprofit leaders interested in starting or improving their social network.<br />Free agents wanting to support social justice or other noble causes along side nonprofit organizations. <br />Those considering to start a nonprofit.<br />
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