RUNDOWN
HOUR 1 : STORYWhy story?Trading cards - 5 minThe origin storyTitle exercise - 10 minAsk Dr. Deck - 10 min
HOUR 2 : STRUCTUREStructure as a starting pointCup Noodles video, 5 minMost important deck in the worldInconvenient Truth,...
HOUR 3 : PRACTICEIQ Test exercise, 5 minHow/where to practiceNike videos, 10 minPitch deck exercise, 15 minAsk Dr. Deck, 1...
Persuasion, Presentation & PracticeThe uses and abuses of story for businessMICHAEL DILA@michaeldila
LIE, CHEAT & STEAL
WORK, WORK, WORK
ILL EQUIPPED &POORLY PREPARED
EQUIPMENT
PREPARATION
PRACTICEBE DARING     BE BRIEF   BE AMBITIOUS
SECRET WEAPON
HOUR 1: STORY
WHY STORY?
HOW’S IT WORK?
ARCHETYPECOMPRESSIONRESONANCE
WHAT IS YOURFAVORITE MOVIE?
LET’S TALK ABOUT YOU
STRETCH 1:TRADING CARDS
SHARE
ORIGIN STORY
GOALAUDIENCEINTEREST
EXERCISE 1: TITLE
GOAL 1: TELL ASTORY THATEXPLAINS WHY WESHOULD BEINTERESTED IN YOU
HOUR 2: PRESENTATION
START WITHSTRUCTURE
MOST IMPORTANT DECK   IN THE WORLD?
NEVER START EMPTYHANDEDor...“If you are going to take a knifeto a gunfight, at least make sureit’s not a butter knife.
SOLO IN NH
STRETCH 2: ROCK SONGS
ROSES           STARS           WATER        SPACE           WATER
ROCK            R&B           RAP       REGGAE         METAL
GOAL 2: LEARN TOMATCH IMAGES TOWORDS. VISUALMETAPHORSAMPLIFY MEANING &MEMORY.
EXERCISE 2: VISUAL MIXTAPE
Don’t fear the reaper...
I’m like a stepping razor...
It begins to tell ‘round midnight
I got 99 problems, but a...
Walking on the moon...
INTERMEZZO
DR. DECK’S5 MINUTE DESIGN SCHOOL
YOUR SLIDESLOOK LIKE SHI*!
DRESS THE PART
LOOK YOUR BEST
BE REMEMBERED
VIEW SOURCE
DRESS THE PART
LOOK YOUR BEST
BE REMEMBERED
HOUR 3: PRACTICE
HOW WE PRACTICE
IQ TEST
TD BANK STORY:HERO’S JOURNEY
“Great teams reframe problemsinto opportunities. Does yourteam know how to innovatearound obstacles”?- Keith Yamashita
TASK 3: PITCH NIKE
OCCUPY
GOAL 3: REFRAMEEITHER OCCUPY ORNIKE
Persuasion, Presentation & Practice: Rotman Storytelling for Business workshop 13.02.12
Persuasion, Presentation & Practice: Rotman Storytelling for Business workshop 13.02.12
Persuasion, Presentation & Practice: Rotman Storytelling for Business workshop 13.02.12
Persuasion, Presentation & Practice: Rotman Storytelling for Business workshop 13.02.12
Persuasion, Presentation & Practice: Rotman Storytelling for Business workshop 13.02.12
Persuasion, Presentation & Practice: Rotman Storytelling for Business workshop 13.02.12
Persuasion, Presentation & Practice: Rotman Storytelling for Business workshop 13.02.12
Persuasion, Presentation & Practice: Rotman Storytelling for Business workshop 13.02.12
Persuasion, Presentation & Practice: Rotman Storytelling for Business workshop 13.02.12
Persuasion, Presentation & Practice: Rotman Storytelling for Business workshop 13.02.12
Persuasion, Presentation & Practice: Rotman Storytelling for Business workshop 13.02.12
Persuasion, Presentation & Practice: Rotman Storytelling for Business workshop 13.02.12
Persuasion, Presentation & Practice: Rotman Storytelling for Business workshop 13.02.12
Persuasion, Presentation & Practice: Rotman Storytelling for Business workshop 13.02.12
Persuasion, Presentation & Practice: Rotman Storytelling for Business workshop 13.02.12
Persuasion, Presentation & Practice: Rotman Storytelling for Business workshop 13.02.12
Persuasion, Presentation & Practice: Rotman Storytelling for Business workshop 13.02.12
Persuasion, Presentation & Practice: Rotman Storytelling for Business workshop 13.02.12
Persuasion, Presentation & Practice: Rotman Storytelling for Business workshop 13.02.12
Persuasion, Presentation & Practice: Rotman Storytelling for Business workshop 13.02.12
Persuasion, Presentation & Practice: Rotman Storytelling for Business workshop 13.02.12
Persuasion, Presentation & Practice: Rotman Storytelling for Business workshop 13.02.12
Persuasion, Presentation & Practice: Rotman Storytelling for Business workshop 13.02.12
Persuasion, Presentation & Practice: Rotman Storytelling for Business workshop 13.02.12
Persuasion, Presentation & Practice: Rotman Storytelling for Business workshop 13.02.12
Persuasion, Presentation & Practice: Rotman Storytelling for Business workshop 13.02.12
Persuasion, Presentation & Practice: Rotman Storytelling for Business workshop 13.02.12
Persuasion, Presentation & Practice: Rotman Storytelling for Business workshop 13.02.12
Persuasion, Presentation & Practice: Rotman Storytelling for Business workshop 13.02.12
Persuasion, Presentation & Practice: Rotman Storytelling for Business workshop 13.02.12
Persuasion, Presentation & Practice: Rotman Storytelling for Business workshop 13.02.12
Persuasion, Presentation & Practice: Rotman Storytelling for Business workshop 13.02.12
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Persuasion, Presentation & Practice: Rotman Storytelling for Business workshop 13.02.12

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For a workshop I gave for MBA students at Rotman on 13 Feb 2013

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Persuasion, Presentation & Practice: Rotman Storytelling for Business workshop 13.02.12

  1. 1. RUNDOWN
  2. 2. HOUR 1 : STORYWhy story?Trading cards - 5 minThe origin storyTitle exercise - 10 minAsk Dr. Deck - 10 min
  3. 3. HOUR 2 : STRUCTUREStructure as a starting pointCup Noodles video, 5 minMost important deck in the worldInconvenient Truth, 1 miniPhone launch, 1 minRock lyrics exercise, 10 minAsk Dr. Deck, 10 min
  4. 4. HOUR 3 : PRACTICEIQ Test exercise, 5 minHow/where to practiceNike videos, 10 minPitch deck exercise, 15 minAsk Dr. Deck, 10 min
  5. 5. Persuasion, Presentation & PracticeThe uses and abuses of story for businessMICHAEL DILA@michaeldila
  6. 6. LIE, CHEAT & STEAL
  7. 7. WORK, WORK, WORK
  8. 8. ILL EQUIPPED &POORLY PREPARED
  9. 9. EQUIPMENT
  10. 10. PREPARATION
  11. 11. PRACTICEBE DARING BE BRIEF BE AMBITIOUS
  12. 12. SECRET WEAPON
  13. 13. HOUR 1: STORY
  14. 14. WHY STORY?
  15. 15. HOW’S IT WORK?
  16. 16. ARCHETYPECOMPRESSIONRESONANCE
  17. 17. WHAT IS YOURFAVORITE MOVIE?
  18. 18. LET’S TALK ABOUT YOU
  19. 19. STRETCH 1:TRADING CARDS
  20. 20. SHARE
  21. 21. ORIGIN STORY
  22. 22. GOALAUDIENCEINTEREST
  23. 23. EXERCISE 1: TITLE
  24. 24. GOAL 1: TELL ASTORY THATEXPLAINS WHY WESHOULD BEINTERESTED IN YOU
  25. 25. HOUR 2: PRESENTATION
  26. 26. START WITHSTRUCTURE
  27. 27. MOST IMPORTANT DECK IN THE WORLD?
  28. 28. NEVER START EMPTYHANDEDor...“If you are going to take a knifeto a gunfight, at least make sureit’s not a butter knife.
  29. 29. SOLO IN NH
  30. 30. STRETCH 2: ROCK SONGS
  31. 31. ROSES STARS WATER SPACE WATER
  32. 32. ROCK R&B RAP REGGAE METAL
  33. 33. GOAL 2: LEARN TOMATCH IMAGES TOWORDS. VISUALMETAPHORSAMPLIFY MEANING &MEMORY.
  34. 34. EXERCISE 2: VISUAL MIXTAPE
  35. 35. Don’t fear the reaper...
  36. 36. I’m like a stepping razor...
  37. 37. It begins to tell ‘round midnight
  38. 38. I got 99 problems, but a...
  39. 39. Walking on the moon...
  40. 40. INTERMEZZO
  41. 41. DR. DECK’S5 MINUTE DESIGN SCHOOL
  42. 42. YOUR SLIDESLOOK LIKE SHI*!
  43. 43. DRESS THE PART
  44. 44. LOOK YOUR BEST
  45. 45. BE REMEMBERED
  46. 46. VIEW SOURCE
  47. 47. DRESS THE PART
  48. 48. LOOK YOUR BEST
  49. 49. BE REMEMBERED
  50. 50. HOUR 3: PRACTICE
  51. 51. HOW WE PRACTICE
  52. 52. IQ TEST
  53. 53. TD BANK STORY:HERO’S JOURNEY
  54. 54. “Great teams reframe problemsinto opportunities. Does yourteam know how to innovatearound obstacles”?- Keith Yamashita
  55. 55. TASK 3: PITCH NIKE
  56. 56. OCCUPY
  57. 57. GOAL 3: REFRAMEEITHER OCCUPY ORNIKE
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