NCC Capital Campaign Strategy
December 13, 2006

THE PROBLEM
YOU SEE
How do we raise 15 million
dollars for the new Nursing &
Healthcare Center?

THE PROBLEM
YOU DON'T SEE
How do we raise 15 million
dollars every year?

THE WICKED
PROBLEM
(Don’t sell the building.)
What is this campaign
really about?

THE WICKED
PROBLEM
Community investment.

THE DESIGN
OF VALUE
to create, influence or
transform the model for
value creation.

ARCHITECTURE

HIERARCHY

BUILD
A COMMON
PLATFORM.
Build what you say you are:
a community.

BE PURPLE.

Our Community
is Our Capital.

Our community is our capital.

A STRATEGY
FOR CHANGE.
Make it real.

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