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NCC: Community Capital

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This presentation was created to present the strategy for a 15 million dollar capital campaign for a community college. The strategy was to position giving as a form of investment rather than an act ...

This presentation was created to present the strategy for a 15 million dollar capital campaign for a community college. The strategy was to position giving as a form of investment rather than an act of charity.

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    NCC: Community Capital NCC: Community Capital Presentation Transcript

    • NCC Capital Campaign Strategy December 13, 2006
    • THE PROBLEM YOU SEE How do we raise 15 million dollars for the new Nursing & Healthcare Center?
    • THE PROBLEM YOU DON'T SEE How do we raise 15 million dollars every year?
    • THE WICKED PROBLEM (Don’t sell the building.) What is this campaign really about?
    • THE WICKED PROBLEM Community investment.
    • THE DESIGN OF VALUE to create, influence or transform the model for value creation.
    • ARCHITECTURE
    • HIERARCHY
    • BUILD A COMMON PLATFORM. Build what you say you are: a community.
    • BE PURPLE.
    • Our Community is Our Capital.
    • Our community is our capital.
    • A STRATEGY FOR CHANGE. Make it real.
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