09IA
+
SUMMIT

This is going to hurt.

IA
Freedom’s just
another word for
nothin’ left to lose

IA
Where do you do your
best thinking?

IA
“How come I am most
creative when I am
listening to angry
music”?

IA
hat do showers
& Black Flag
have in
common?

IA
They help
us let go

IA
What can you
learn from letting
go?

IA
You can learn
how to know
what’s next

Context

FREEDOM

Man is born free, but
everywhere he is in
chains

Routinized work
produces efficient and
predictable outcomes

What happens
when things
become
unpredictable?

FAIL

How likely is it that
people will not panic in
such circumstances?

1983AC143
The Gimli Glider

2009US1549

How did this happen?

Why didn’t Sully panic?

“The training provides pilots with important
technical skills -- they can practice flying
crippled planes -- but it also teaches them
something more important: how to draw on
an optimal blend of reason and emotion.
They learn how to ignore their fear when
fear isn't useful and how to make quick,
complicated decisions in the most fraught
situations.”

“Flight crews don't
panic because they've
practiced staying
calm.”

IA
Conscious,Yet
Unconscious

4 stages of
competence

nconscious Incompetence
Conscious Incompetence
Conscious Competence
Unconscious Competence

What lies beyond
Unconscious
Competence?

MASTERY

“ The Master leads by emptying
people's minds and filling their cores,
by weakening their ambition and
toughening their resolve. He helps
people lose everything they know,
everything they desire, and creates
confusion in those who think that they
know.”
Lao Tzu

How can you
practice
being free?

GAINST
ETHOD

I want a girl with uninterrupted prosperity
Who uses a machete to cut through red tape
With fingernails that shine like justice
And a voice that is dark like tinted glass
She is fast, thorough, and sharp as a tack
She’s touring the facility and picking up slack

ennis drills are repetitive
and relentless. They
teach the body to think,
so the mind can do
strategy.

Tai Chi combines
discreet movements
and a flowing
sequence that shape a
tranquil mind.

There is nothing
secret about yoga.
The poses are well
established across
many styles. But it is a
bottomless practice

IA

Parkour is the
attainment of human
freedom through the
confrontation of the
built environment

flow+
repertoire
=freedom

INNOVATION

Ceci n’est pas un
innovation

Ceci n’est pas un
innovation

Ceci n’est pas un
innovation

Innovation is the design
of future value

Larry says we can
develop a science of
innovation

Saul says we need a
platform for
experimentation

Guy says, innovation is
about getting better
reality

IA
How do we design a
better future?

INNOVATIONPARKOUR

IA
The
Unfinished
Discipline

IA
How many years
have we been
trying to finish
IA?

What is
our future value?

IA
Structure

IA
Unstructure

IA
nstructured

IA
Unfinished

IA
Emergence

UB
Thebestdesign
thinkingis
designdoing

UB
UNFINISHED
IS OPEN
FOR BUSINESS

UB
THE
UNFINISHED
KERNEL

UB
AN ARCHITECTURE
OF COMPETENCE

VISUALIZATION

UB
TRANSPARENT &
RIDICULOUSLY
EASY
TO SHARE

Teaching without
UB
words, performing
without actions:
that is the
Master’s way

UB
PRACTICE SEEING

COLLABORATION

UB
Networked
Social
Production

UB
If you do not trust
the people, you
make them
untrustworthy

UB
PRACTICE TRUST

PARTICIPATION

UB
Markets are our
conversations

UB
True mastery can
be gained only
by letting things
go their own way

UB
PRACTICE
OPENNESS

UB
INNOVATION

UB
Innovation is
designing for
emergence.

UB
The world is formed from the void,
like utensils from a block of wood.
The Master knows the utensils,
yet keeps to the block:
thus she can use all things.

IA
FREEDOM

The future of
IA
information
architecture
is designing for
emergence.

IA
There is nothing secret
about information
architecture. The tools
are well established.
But it is a bottomless
practice

UB
The
+
Future is
Unfinished

michael@torchpartnership.com\"
matthew@normativedesign.com