Building and Growing your personal Brand Series 1: Are you LinkedIn?

General overview of Social Media

Challenges and opportunities

Tools

LinkedIn

Twitter

Facebook

Blogs

Resources

Homework

Why we are here?

Social Media is creating the opportunity to amplify your personal brand in more ways than ever

Marketplace is flooded with candidates all of which are applying to jobs via online

Utilizing LinkedIn as a business development tool for your job search much like a B2B organization can separate you from the majority of job seekers

WHAT’S DRIVING SOCIAL MEDIA?

Information overload

“ Over-choice”

Advertising and marketing clutter

Need for “informed shortcuts”

Decreased trust in institutions, product claims and paid messages

Increased connectivity and trust in peers, colleagues and friends opinions and insights

The ongoing, innate need for influencers to influence

© 2008 Paladin Recruiting and Staffing. All Rights Reserved. Increased recognition of Word Of Mouth power and benefits: 92% of Americans rate WOM of friends, family, & others among sources of ideas and information.

CHANNELS OF ENGAGEMENT OVERLOAD! © 2008 Paladin Recruiting and Staffing. All Rights Reserved. Web Events & Chatrooms Social Optimization Micro- Blogging Blogs Message Boards Open Communities Social Networks Video Sharing Photo Sharing

Social Media by the numbers © 2008 Paladin Recruiting and Staffing. All Rights Reserved. LinkedIn —Is getting around half a million new users every week, at least twice the rate of a year ago, and the number of applicants per job has doubled too. – L.A. Times 2-10

Me, Inc.

The most important B2B brand

WITH CHALLENGES COMES OPPORTUNITIES

Emerging media offers inexpensive but effective ways to interact with potential customers:

“ AS ENTREPRENEURS, we have to either adopt — or adapt to — new methods

of advertising to reach potential clients and customers. With so many of them connected to the internet with their mobile phones and/or laptop computers, it's no wonder that digital media advertising (DMA) is the new hot button for any seasoned or newbie entrepreneur.”

Robert Shimonski @ Entrepreneur.com 7/08

“ Businesses of all types and sizes are focusing on the power of bloggers as opinion shapers. But harnessing that power is particularly important for small-business owners who don't have the money to create name recognition with big marketing campaigns. By connecting with the right blogs, small businesses can generate buzz around their products and services and increase sales dramatically.”

Shelly Banjo WSJ 3/08

Ensure your profile is complete and up-to-date © 2008 Paladin Recruiting and Staffing. All Rights Reserved. Users with complete profiles are 40 times more likely to receive opportunities through LinkedIn!

Your connections should represent your “real world” network © 2008 Paladin Recruiting and Staffing. All Rights Reserved. Use the LinkedIn email invite application to connect with Yahoo, Google or MSN contacts into your Brand Profile

Top Ten LinkedIn tips from Successful Users

1. Begin your hunt early.

2. Revamp your professional toolbox.

3. Be a news hound.

4. Give your resume and your LinkedIn Profile a face lift.

5. Update your Status.

6. Do your homework.

7. Rekindle relationships/build your network before you need

8. Confidence counts.

9. Check your surroundings for other resources.

10. Pay it forward - recommend an old friend or a colleague

HOMEWORK ASSIGNMENT

LinkedIn Assignment:

LinkIn with 10 new contacts by next Wednesday who are relevant to your business through a LinkedIn Search

Merge your Yahoo, Google or MS Outlook contacts with LinkedIn

Post an answer on LinkedIn

Create a group

Join 2 discipline related groups

Interact with those groups and post relevant content ie. NYT, Adage, WSJ etc.

Respond results through my LinkedIn:

Mike Dwyer: http:// www.linkedin.com/in/mdwyerpaladinstaffing

Additional Resources

Social Media numbers release from Compete.com Jan. 09:

http://news.cnet.com/8301-17939_109-10160850-2.html

LA Times Twitter and Linkedin as Job Search tools 2-10:

http://latimesblogs.latimes.com/technology/2009/02/with-jobangels.html

Guy Kawasaki 10 Ways to improve your LinkedIn ranking:

http://blog.linkedin.com/2007/07/25/ten-ways-to-use/

Amanda Sundt in WSJ blog:

http://blogs.wsj.com/laidoff/category/amanda-sundt/

Perry Belcher easiest explanation of social media ever made.

http://perrybelcher.com/blog6/2008/11/30/how-to-make-money

with-social-media/

Mike Dwyer Blog:

http://blog.paladinstaff.com/hiring-information/creating-your-own-

personal-1997-vs-today/

Social Media Resources

Social Media Gurus:

Seth Godin: www.sethgodin.typepad.com

Andy Sernovitz: www.gaspedal.com

Jeremiah Owyang: Senior Analyst at Forrestor http://www.web

strategist.com/blog/

Zocalo Group: www.zocalogroup.com

Associations:

LinkedIn Internet Affiliate Marketers Association (IAMA):

http://www.linkedin.com/groups?home=&gid=42342

Word of Mouth Marketing Association (WOMMA)

http://www.womma.org/

Online Publications:

AdAge Digital:

http://adage.com/digital/

Wall Street Journal Small business:

http://online.wsj.com/public/page/news-small-business-marketing.html

QUESTIONS?

Building and Growing your personal Brand Series 1: Are you LinkedIn?

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Notes on slide 1

Favorites, Groups & Events