Online content and Learning - Bibblio sneak preview
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A first public introduction to Bibblio at the Marketing Kingdom in Baku, April 2014. ...

A first public introduction to Bibblio at the Marketing Kingdom in Baku, April 2014.

Launching in May 2014

https://www.facebook.com/bibblio
https://twitter.com/Bibblio_org

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Online content and Learning - Bibblio sneak preview Presentation Transcript

  • 1. Content and Learning
  • 2. xxx
  • 3. Hero vs Hygiene
  • 4. Hero Content
  • 5. Hygiene App. 400.000 App. 5m
  • 6. Theory of modern content marketing
  • 7. Remember syndication 37% 2% 61%YouTube Network TV Sites Everything Else
  • 8. #100 Brands < 1k > 1m 50 40 30 20 10 % 50.3% 30.3% 0.6% 1k – 10k 100k – 1m 3.9% 14.7% 10k – 100k
  • 9. From Education to Learning
  • 10. Education has never been more expensive
  • 11. Learning has never been cheaper
  • 12. Education is what other people do to you, learning is what you do for yourself Joy Ito, MIT Media Lab A simple insight “ ”
  • 13. Passive Education Learning Curriculum Extrinsic Intrinsic A paradigm shift Active Curiosity
  • 14. Curriculum or Curiosity?
  • 15. Unbundling of education
  • 16. Azerbaijan is #4 in growth
  • 17. The future is already here, it is just not very evenly distributed William Gibson “ ”
  • 18. Guess who?
  • 19. What’s Bibblio?
  • 20. The idea
  • 21. All the best from the web API (Web 3.0) Social (Web 2.0) Content (Web 1.0)
  • 22. Self-determined learning
  • 23. The site – launching in May
  • 24. The brand perspective
  • 25. How to nail it CREATION SYNDICATION MEASUREMENT
  • 26. Corporate spend will be +50bn USD
  • 27. It is not really for the money Never doubt that a small group of thoughtful, committed citizens can change the world. Indeed, it's the only thing that ever has. Margaret Mead “ ”