Content and
Learning
xxx
Hero vs Hygiene
Hero Content
Hygiene
App. 400.000 App. 5m
Theory of modern content marketing
Remember syndication
37%
2%
61%YouTube
Network TV Sites
Everything Else
#100 Brands
< 1k > 1m
50
40
30
20
10
%
50.3%
30.3%
0.6%
1k – 10k 100k – 1m
3.9%
14.7%
10k – 100k
From Education to Learning
Education has never been more expensive
Learning has never been cheaper
Education is what other people do
to you, learning is what you do for
yourself
Joy Ito, MIT Media Lab
A simple insight
“ ”
Passive
Education Learning
Curriculum
Extrinsic Intrinsic
A paradigm shift
Active
Curiosity
Curriculum or Curiosity?
Unbundling of education
Azerbaijan is #4 in growth
The future is already here, it is
just not very evenly distributed
William Gibson
“ ”
Guess who?
What’s Bibblio?
The idea
All the best from the web
API (Web 3.0)
Social (Web 2.0)
Content (Web 1.0)
Self-determined learning
The site – launching in May
The brand perspective
How to nail it
CREATION SYNDICATION MEASUREMENT
Corporate spend will be +50bn USD
It is not really for the money
Never doubt that a small group of
thoughtful, committed citizens can
change the world. Inde...
Online content and Learning - Bibblio sneak preview
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Online content and Learning - Bibblio sneak preview

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A first public introduction to Bibblio at the Marketing Kingdom in Baku, April 2014.

Launching in May 2014

https://www.facebook.com/bibblio
https://twitter.com/Bibblio_org

Published in: Education
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Online content and Learning - Bibblio sneak preview

  1. 1. Content and Learning
  2. 2. xxx
  3. 3. Hero vs Hygiene
  4. 4. Hero Content
  5. 5. Hygiene App. 400.000 App. 5m
  6. 6. Theory of modern content marketing
  7. 7. Remember syndication 37% 2% 61%YouTube Network TV Sites Everything Else
  8. 8. #100 Brands < 1k > 1m 50 40 30 20 10 % 50.3% 30.3% 0.6% 1k – 10k 100k – 1m 3.9% 14.7% 10k – 100k
  9. 9. From Education to Learning
  10. 10. Education has never been more expensive
  11. 11. Learning has never been cheaper
  12. 12. Education is what other people do to you, learning is what you do for yourself Joy Ito, MIT Media Lab A simple insight “ ”
  13. 13. Passive Education Learning Curriculum Extrinsic Intrinsic A paradigm shift Active Curiosity
  14. 14. Curriculum or Curiosity?
  15. 15. Unbundling of education
  16. 16. Azerbaijan is #4 in growth
  17. 17. The future is already here, it is just not very evenly distributed William Gibson “ ”
  18. 18. Guess who?
  19. 19. What’s Bibblio?
  20. 20. The idea
  21. 21. All the best from the web API (Web 3.0) Social (Web 2.0) Content (Web 1.0)
  22. 22. Self-determined learning
  23. 23. The site – launching in May
  24. 24. The brand perspective
  25. 25. How to nail it CREATION SYNDICATION MEASUREMENT
  26. 26. Corporate spend will be +50bn USD
  27. 27. It is not really for the money Never doubt that a small group of thoughtful, committed citizens can change the world. Indeed, it's the only thing that ever has. Margaret Mead “ ”

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