CUBIERTA_ING 23/1/09 11:12 P gina 1                                      C   M   Y   CM   MY   CY CMY   KComposici n
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¡MADRID! The warmest businessclimate in EuropeMadrid, your best option!  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  ....
3.   ¡MADRID! High quality resources . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 29     Well educated and mo...
Madrid, your best option!After years of growth, the global economy faces a much more complexand challenging period, with n...
Una ciudad dinámica,vital y acogedora, moderna,       cosmopolita y abierta.  ¡Madrid le espera, a usted              y a ...
•	 The economic   capital of Spain•	 A strategic location•	 First class   infrastructure•	 Logistics platform  Amanecer en...
The economic capital of SpainDuring the last 30 years, Spain has        Portugal), the key to direct and                  ...
-6     -5   -4   -3   -2   -1    0    1   2   3   4      5                                                                ...
A strategic locationMadrid is the best springboard to         Leading Latin American companiesEurope, Latin America and th...
FLYING TIME FROM MADRID         TO MAIN WORLD CAPITALSDestinations            Fly hoursLisbon                    1:05Paris...
First class infrastructureMadrid is at the crossroads of Spain’s   three high speed rail ports in the world.transport infr...
High Speed Train (AVE)          EUROPEAN CITIES    AIR PASSENGER TRAFFIC 2007 Millions of arriving and departing          ...
Logistics platformMadrid has the largest multimodal logistics platform in Spain, amongthe best in Europe, with 24 million ...
Madrid Dry Port                  MAIN LOGISTICS CENTRES AROUND MADRID                  1 - Coslada Transportation Center  ...
•	 The most attractive     Subsección   market in Southern•	 Europe     Subsección•	 A Subsección     diversified,   servi...
The most attractive marketin Southern EuropeMadrid and its region is home to 6 .4 million people, 13 .7% of Spain’s 46,6mi...
MAjOR EUROPEAN CITIESRanking according to seven economic, social and infrastructure indicators  1 - London             79,...
A diversified, service-based economyServices account for 83% of the economy and their                   World leaders in b...
International Financial Centre                                              Madrid ranks fourth among financial centres in...
Companies choose MadridThe largest business hub in Spain is in Madrid: one out of everyfive companies is present here . Th...
“Major Spanish                                                      companies have their                                  ...
Stable and reliable legal, socialand labor environmentThe legal system is modern and stable, consistent with EU rules . It...
Favorable tax frameworkThe tax burden in Spain is one of the lightest in the OECD, with a total fiscal chargeof 33% of GDP...
A favorite destination for foreign direct investmentAccording to UNCTAD, Spain has been               the capital accounts...
“Madrid is the preferred location for foreign investors in Spain”                                             2. Business ...
•	 Well educated   and motivated   human capital•	 Leading science   and technology•	 State-of-the-art   ICT and renewable...
Well educated and motivatedhuman capitalOver 300,000 students are enrolled in the 16 public and private universities thatg...
Leading science and technologyUniversities, public institutions and   Headquarters for 47 of the 126businesses in Spain ar...
State-of-the-art ICT andrenewable energiesMajor global telecommunications firms are in Madrid . Telefónica manages its glo...
Life sciences clusterMadrid has the largest biotech-         Center as well as with Spanish andnology cluster in Spain and...
Available industrialand commercial space.Madrid has a wide and diversified range of real estate for purchaseor rental . In...
There are 4 .5 million square meters available and more than 10 million earmarked for industrial parksand technology clust...
•	 A welcoming,   cosmopolitan city•	 Recreation, sports,   entertainment•	 Excellent urban   transport•	 World class tour...
A welcoming, cosmopolitan cityNo one is a “stranger” in Madrid, a     most advanced in the world . Itcity open to all cult...
“For Europeans, Spain isthe preferred country to live               and work in”         (Financial Times / Harris Poll 20...
Bullfighting ring Las Ventas. Semifinals Davis Cup 2008 Spain-U.S.A.High speed railway Atocha station   Concert at the Par...
Recreation, sports, entertainment                                                       Madrid has extensive green areas  ...
Excellent urban transportSubwayMadrid has an excellent subway system under permanent development andimprovement . It is th...
By-Pass M-30 tunnel   Metro station                           Roads                           The new rapid urban routes, ...
World class tourism and culture60 million tourists a year come to Spain, the second leading touristdestination in the worl...
“Guernica” by Pablo Picasso. Reina Sofía Museum of Modern Art                        “Las Meninas” by Diego Velázquez. Pra...
A meeting point for tradefairs and congressesMadrid is also a favorite destination    Future Madrid International Conventi...
IFEMA, Feria de Madrid (Madrid TradeFair) is the most important trade faircomplex in southern Europe . Its resourcesinclud...
•	 The City Council   promotes economic   development•	 madridEmprende,   Investors Support Amanecer en el parque del Reti...
The City Council promotes economic developmentThe City Council of Madrid actively      •	 Promotion of science and knowl- ...
madridEmprende,                                Investors Support                                madridEmprende is the Econ...
Department for Economy and                               Editing, Content and DesignEmployment City of Madrid             ...
CUBIERTA_ING 23/1/09 11:12 P gina 2                                      C   M   Y   CM   MY   CY CMY   KComposici n
Madrid, the Warmest Business Climate in Europe
Madrid, the Warmest Business Climate in Europe
Madrid, the Warmest Business Climate in Europe
Madrid, the Warmest Business Climate in Europe
Madrid, the Warmest Business Climate in Europe
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Madrid, the Warmest Business Climate in Europe

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Madrid privileged location is not only optimal for accessing the Spanish and Portuguese markets but is also very convenient for gaining access to the European, Latin American and Mediterranean markets, which total 1.3 billion people.

Madrid’s physical and technological infrastructure is among the best in Europe The talent and commitment of its highly educated, enthusiastic and motivated work force is greatly appreciatedby large multinationals and smaller innovative companies.

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Madrid, the Warmest Business Climate in Europe

  1. 1. CUBIERTA_ING 23/1/09 11:12 P gina 1 C M Y CM MY CY CMY KComposici n
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  3. 3. ¡MADRID! The warmest businessclimate in EuropeMadrid, your best option! . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 41. ¡MADRID! Strategic location . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7 The economic capital of Spain . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8 A strategic location . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10 First class infrastructure . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12 Logistics platform . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 142. ¡MADRID! Business opportunities .. . . . . . . . . . . . . . . . . . . . . . . . . . . . 17 The most attractive market in Southern Europe . . . . . . . . . . . . . . . . . . . . 18 A diversified, service-based economy . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20 International Financial Centre . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21 Companies choose Madrid . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 22 Stable and reliable legal, social and labor environment . . . . . . . . . . . . . . . 24 Favorable tax framework . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 25 A favourite destination for foreign investment . . . . . . . . . . . . . . . . . . . . . . 26
  4. 4. 3. ¡MADRID! High quality resources . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 29 Well educated and motivated human capital . . . . . . . . . . . . . . . . . . . . . . . 30 Leading science and technology . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 31 State-of-the-art ICT and renewable energies . . . . . . . . . . . . . . . . . . . . . . . 32 Life sciences cluster . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 33 Available industrial and commercial space . . . . . . . . . . . . . . . . . . . . . . . . . 344. ¡MADRID! Unique quality of life . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 37 A welcoming, cosmopolitan city . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 38 Recreation, sports, entertainment . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 41 Excellent urban transport . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 42 World class tourism and culture . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 44 A meeting point for trade fairs and congresses . . . . . . . . . . . . . . . . . . . . . 475. ¡MADRID! Supports business. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 49 The City Council promotes economic development . . . . . . . . . . . . . . . . . 50 madridEmprende Investors Support . . . . . . . . . . . . . . . . . . . . . . . . . . . . 51 Index 3
  5. 5. Madrid, your best option!After years of growth, the global economy faces a much more complexand challenging period, with new risks and rewards . In this new contextonly the most dynamic companies will profit from the best opportunities .Cities, regions and countries strive to provide a business frameworkconducive to the establishment of successful companies that cancompete hard by developing new products and efficient productionmethods based on knowledge, innovation and technology . They alsoseek to attract and retain the scientific and entrepreneurial talentneeded to do business worldwide . Madrid works hard to offer excellentsolutions for the development of local and foreign companies .Its privileged location is not only optimal for accessing the Spanish andPortuguese markets but is also very convenient for gaining access tothe European, Latin American and Mediterranean markets, which total1 .3 billion people . Madrid’s physical and technological infrastructure isamong the best in Europe . The talent and commitment of its highlyeducated, enthusiastic and motivated work force is greatly appreciatedby large multinationals and smaller innovative companies .
  6. 6. Una ciudad dinámica,vital y acogedora, moderna, cosmopolita y abierta. ¡Madrid le espera, a usted y a su empresa! Spain has a favourable and stable legal and fiscal framework . Its economy is adapting to the present challenges to remain one of the most dynamic in Europe . Spain is the 9th economy in the world and several Spanish corporations have acquired a remarkable international presence while a host of foreign companies, large and small, have set up in our city . These advantages make Madrid a most convenient and attractive location for leading companies, for smaller innovative firms and for entrepreneurs and talented professionals . Madrid offers what many other large European capitals do not: the best atmosphere for developing new ideas and projects in a warm personal climate coupled with an efficient and business friendly environment . Madrid is dynamic and modern . It is a cosmopolitan, open-minded city that enables you to combine hard work and professional success with a great quality of life . Bring your business! Madrid welcomes you! Madrid, your best option! 5
  7. 7. • The economic capital of Spain• A strategic location• First class infrastructure• Logistics platform Amanecer en el parque del Retiro. Palacio de Sunrise at Retiro Park. Cristal Palacio de Cristal
  8. 8. The economic capital of SpainDuring the last 30 years, Spain has Portugal), the key to direct and SPAIN´S RANKING IN THE WORLD ECONOMYled economic growth and stability immediate access to a market of 60among large countries in the Euro million high-income people . • 9th GDP in the world.zone . Modernization and socialadvancement has allowed Spain to • 7th economy in the OECD.join the most modern and prosperouscountries in Europe . • 6th exporter of commercial services.According to the latest IMF “World • 8th source of foreign direct investment (FDI)Economic Outlook “, presented on 1 in 2008.October 2009, the global recession is • 9th in accumulated FDI stock,ending and the economy on the brink 2nd in Latin Americaof recovery . The institution greatly • 6th recipient of FDI inflows,enhances their initial forecasts for 7th in accumulated stock.growth in the euro area, including • 5th source of Greenfield projects in 2008 and 8th recipient.those of Spain .As the administrative and economic • 3rd car maker in Europe, 8th in the world.capital of Spain, Madrid is the largestcity in the Iberian Peninsula (Spain and • 2nd tourist destination (60 million/year). Sources: World Bank, WTO, UNWTO, UNCTAD.
  9. 9. -6 -5 -4 -3 -2 -1 0 1 2 3 4 5 U.S.A. Japan Canada Australia “Spain is the Silicon Valley United Kigdom of Europe and we must take advantage” Euro Area German Federal Association for Information Germany Technology, Telecommunications and New Media, BITKOM, 8 de Octubre de 2009 France SPAIN Italy ECONOMY GROWTH IN SPAIN AND THE EU Belgium 2007 2008 2009 (prev.) 2010 (prev.) 2008 2009UE-27 2,9 0,8 -4 -0,1 Netherlands 2010Euro Zone 2,8 0,7 -4 -0,1 2014 SwedenSpain 3,6 0,9 -3,2 -1 -6 -5 -4 -3 -2 -1 0 1 2 3 4 5 Source: Eurostat, 2009 Economic Growth 2008-2014 Source: FMI - WEO October 2009 1. Strategic location 9
  10. 10. A strategic locationMadrid is the best springboard to Leading Latin American companiesEurope, Latin America and the (“multilatinas”) have their EuropeanMediterranean with a privileged offices in Madrid . Many Europeangeographical location and strong and some Asian companies also havepersonal and cultural links owing to a their offices for Latin America in ourcommon history . It is indeed an city . They enjoy the best flightexcellent gateway to 1.3 billion connections; they share the samecustomers. language and have excellent financial and business services .Spanish multinationals, mostlybased in Madrid, are gaining positions Madrid’s Barajas airport is the mostamongst the world leaders in banking, convenient air link between Europetelecoms, energy, construction and and Latin America: more than 25%management of infrastructure and of direct flights start or end in Madrid .utilities in Latin America and Europe . The ports of Algeciras, ValenciaThey are also making remarkable and Barcelona, well connected toinroads in the USA and Asia . Madrid, give easy access to the Mediterranean region .
  11. 11. FLYING TIME FROM MADRID TO MAIN WORLD CAPITALSDestinations Fly hoursLisbon 1:05Paris 1:50London 2:00Brussels 2:10Amsterdam 2:20Frankfurt 2:40Moscow 4:40Cairo 4:40New York 8:00Dubai 8:40Sao Paulo 10:00Mexico City 10:10Buenos Aires 11:40Beijing 13:00Los Angeles 13:30Tokyo 14:00Source: IATA. 1. Strategic location 11
  12. 12. First class infrastructureMadrid is at the crossroads of Spain’s three high speed rail ports in the world.transport infrastructures network. No Roads: Spain’s network of express-other Southern European capital offers ways (15,000 kms and still growing)such efficient connections to the rest has its center in Madrid.of Spain, Europe and the world; while Barajas Airport with capacity for 70meeting the needs of inland transport. million passengers a year, is the secondRailways: Madrid is at the center of largest airport in Europe by capacity;one of the largest and most modern the fourth in passenger traffic, therailroad systems in Europe. The High eighth in cargo traffic and the third,Speed Rail Network is at a very after Paris and London, in trafficadvanced stage of development and recorded. It is directly linked with 34will soon measure 2,230 km, making it destinations in Spain and 155 aroundthe longest in the world, connecting the world. Located 13km from the cityMadrid with the great Spanish cities center, Barajas is the closest airport to(Barcelona, Malaga, Seville, Valencia, the city center among European capitalsCoruña) and European (Paris and and it can be reached fast andLisbon). Madrid is shaping up well, comfortably by road or Metro (only 12along with Tokyo and Paris as one of minutes, 2 €). Terminal 4 Barajas Airport
  13. 13. High Speed Train (AVE) EUROPEAN CITIES AIR PASSENGER TRAFFIC 2007 Millions of arriving and departing passengers. 1 - London 127,7 2 - Paris 85,4 3 - Frankfurt 54,1 4 - Madrid 52, 1 5 - Amsterdam 47,8 6 - Munich 33,9 7 - Rome 32,9 8 - Barcelona 32,8 9 - Milan 23,8 10 - Dublin 23,3Source. Airports Council International July2008 . 1. Strategic location 13
  14. 14. Logistics platformMadrid has the largest multimodal logistics platform in Spain, amongthe best in Europe, with 24 million km2 . Another 38 million areplanned under a Logistics Infrastructure Development Plan fundedwith a budget of 4 billion € .Noteworthy are the Transport Centers of Getafe, Vallecas and Coslada(including Puerto Seco, the largest dry port in the EU), the Barajas Air A Public-Private Partnership withFreight Centre and Mercamadrid, the largest food market in Europe, about 100 members includingsecond in the world . All these are well interconnected and linked to all the logistics platforms and theother logistics hubs in Spain, Europe and the world . major operators.The quality and low cost of infrastructure together with the efficiency The main multimodal logisticsof its companies makes Madrid the perfect logistics base for base in Southern Europeaccessing anywhere in the Iberian Peninsula in just eight hours . About linking to the Atlantic and to75% of freight and distribution companies, local or foreign owned the mediterranean.are based in Madrid . They move 60% of low rotation merchandise It promotes the development ofand account for 84% of logistics turnover in Spain . the logistics business and relevant infrastructure. Recently recognized by the General Directorate for SME Policy with a rating of “Excellent”.
  15. 15. Madrid Dry Port MAIN LOGISTICS CENTRES AROUND MADRID 1 - Coslada Transportation Center 2 - Vicalvaro Transfer Station 3 - Mercamadrid/Madrid Transportation Center 4 - Coslada - S. Fernando de Henares 5 - Abroñigal Container Station 6 - Madrid Dry Port - Coslada 7 - Logistic Storage Center 8 - Barajas Air Freight Center 1. Strategic location 15
  16. 16. • The most attractive Subsección market in Southern• Europe Subsección• A Subsección diversified, service-based• economy Subsección• International Financial Centre• Companies choose Madrid• Stable and reliable legal and labor environment• Favourable tax framework• A favorite destination for foreign direct investment Amanecer en el parque del Retiro. Palacio de Cristal Royal Palace
  17. 17. The most attractive marketin Southern EuropeMadrid and its region is home to 6 .4 million people, 13 .7% of Spain’s 46,6million population, and account for almost 18,7% of its GDP.It is the third metropolis in Europe after London and Paris with a populationgrowing faster than other European capitals, thanks both to immigrationand natural growth . Immigrants account for 17,5% of the population .GDP increased by 1.6% in 2008 . In 2009 it is expected a decrease of 2 .3%given the context of crisis . However, this decrease is still well below that ofthe Eurozone countries .Per capita GDP (in purchasing power) in Madrid is 69% above Spain’saverage and 76% above the EU-27 average .
  18. 18. MAjOR EUROPEAN CITIESRanking according to seven economic, social and infrastructure indicators 1 - London 79,1 2 - Paris 63,8 3 - Frankfurt 62,3 4 - Amsterdam 60,0 5 - Madrid 58,4 6 - Copenhaguen 57,9 7 - Zurich 56,8 8 - Stockholm 56,6 9 - Milan 54,7 10 - Vienna 52,5Source: MasterCard, Worldwide Centresof Commerce, 2008 2. Business opportunities 19
  19. 19. A diversified, service-based economyServices account for 83% of the economy and their World leaders in businessexpansion is the basis of the city’s growth . They include services establisheda very wide range of business and consumer services, in Madridboth for the local and international markets .Services in Madrid Accenture, Adecco, American Express, AT Kearney, AXA, Barclays, BNP Paribas, CapGemini, CB Richard Hotels, restaurants and leisure Public Administration 6,5% 5,8% Ellis, Cigna, Citigroup, Deloitte, DHL, Education and health Ernst &Young, Fedex, Fujitsu, Hay 8,1% Trade and repairs 15,0% Group, HP, HSBC, IBM, KPMG, Financial services 12,7% LeasePlan, Manpower, McKinsey, Personal Services Transport and Mercer, Microsoft, Oracle, Price 0,4% communications 16,5% Waterhouse Coopers, Randstad, SAP, Business services 16,4% Securitas, SoftwareAG, Boston Other services Real estate 3,8% Consulting, TNT, UBS, UPS, Visa, 14,8% Watson Wyatt… Source: Observatorio Económico de Madrid
  20. 20. International Financial Centre Madrid ranks fourth among financial centres in Europe having developed rapidly in the last few years . Insurance companies,Madrid International Financial Centre is a banks, fund managers, venture capital and private equity firms asPublic - Private Partnership that promotesthe city’s financial brand. well as lawyers and consultants, local and foreign, are established in the capital .It also trains human resources and developsnew technology platforms. Major Spanish banks have gained a good international reputation . They are recognized as well prepared to face the international financial difficulties . A strong local market for fixed income and securities has been developed . The Spanish Stock Exchange lists the 35 large firms that make up its IBEX index and almost 2,000 stocks and securities, with a market capitalization and trading volume in excess of one trillion €, surpassing the Spanish GDP . It is the fourth largest Stock Exchange in Europe and seventh in the world . It is highly international as foreign operators account for 60% of all transactions . 33 large Latin American companies are listed in the Spanish Stock Exchange in Euros . (FT LATIBEX) 2. Business opportunities 21
  21. 21. Companies choose MadridThe largest business hub in Spain is in Madrid: one out of everyfive companies is present here . The capital is home to 72% of Endesa headquarters in madridthe 2,000 principal Spanish companies (as selected by Dun &Bradstreet) . EUROPEAN CITIES IN THE WORLD RANKINGOf the 35 companies in the IBEX Stock Exchange Index, 24 havetheir head offices in Madrid . Nine of the twelve Spanish companies 1.- London 6.- Viennaincluded in the 2009 Fortune 500 have headquarters in the citywhile the rest have important business bases here . According to 2.- Paris 7.- MoscowForbes 2009, 33 of the 2,000 largest companies in the world are 3.- Brussels 8.- FrankfurtSpanish and 19 have their head office in the capital . 4.- Madrid 9.- AmsterdamThe vibrant economy and the business friendly climate extendto small and medium size companies as well: 20.110 companies 5.- Berlin 10.- Stockholmwere created in 2008; 19,6% of the total in Spain . Source: Global Cities Index 2008, AT Kearney, Foreign Policy and the Chicago Council on Global Affairs
  22. 22. “Major Spanish companies have their headquarters in Madrid”Telefonica headquarters in District C (ICT cluster) 2. Business opportunities 23
  23. 23. Stable and reliable legal, socialand labor environmentThe legal system is modern and stable, consistent with EU rules . It guaranteesthe legal security of companies and investors and facilitates business .The National Plan for the Streamlining of Business Procedures eases and reducescompliance costs . Most tax, customs and administrative forms may be submittedon line .Cohesion and harmony characterize the social atmosphere . “New Madrileños”(from around the world) are warmly welcomed . Their contribution to theeconomy of the city is well appreciated .Labor conflicts are rare thanks to negotiation procedures and agreementsreached by businesses and unions on pay and other issues .Public institutions as well as businesses are committed to their social andenvironmental corporate responsibilities . They back initiatives such as theUnited Nations Global Compact .
  24. 24. Favorable tax frameworkThe tax burden in Spain is one of the lightest in the OECD, with a total fiscal chargeof 33% of GDP in 2008, well below the average for the EU or the OECD .Tax regulations facilitate foreign investment with effective rates bellowthe average in Europe . • The corporate tax rate has been lowered to 30% . A reduced rate of 25% applies to small and medium sized businesses . • Personal income tax rates have also been cut to a maximum of 43% . • Capital gains are taxed at 18% • Favorable treatment is accorded to foreign executives working in Spain .Generous tax deductions for R&D expenditure, special loans and public“risk capital” are available for projects with high technological content .Reductions in social security levies can be granted for hiring on permanentcontract and for training . 2. Business opportunities 25
  25. 25. A favorite destination for foreign direct investmentAccording to UNCTAD, Spain has been the capital accounts for over 25% ofthe 7th leading destination for Foreign Spanish total . Investors from UnitedDirect Investment in the world and Kingdom, Germany, France, Netherlands,5th in Europe with a total cumulative Luxembourg, Switzerland and the Unitedstock of 634,788 million $ as of 2008 or States, outside Europe, head the list .41,6% of GDP . Thanks to some large The favorite areas for foreign investmenttransactions (and despite the global in 2008: Were wholesale trade distributionslowdown) the year 2008 was particularly (due to the buyout of Altadis by Imperialgood, more than doubling over 2007, up Tobacco); Production and Distribution ofto 65 .539 million $ . That brings it from Electricity, Gas and Water; Real Estate2 .9% to 3 .8% of the world flows . promotion activities; Insurance andMore than 11 .500 companies have made Retirement Savings Plans; FinancialSpain their home with excellent operational Intermediation; Banking and Insurance;and financial results . and Services .Madrid has received or channeled more About 14% of employment is generatedthan 82,7% of Spain´s total FDI, as many directly by companies with foreignfirms have their headquartered in the investment, making Madrid the mostcapital . In terms of location of fixed assets, international city and region in Spain .
  26. 26. “Madrid is the preferred location for foreign investors in Spain” 2. Business opportunities 27
  27. 27. • Well educated and motivated human capital• Leading science and technology• State-of-the-art ICT and renewable energies• Life sciences cluster• Available industrial and commercial space. Amanecer en el parque del Retiro. Palacio de Cristal
  28. 28. Well educated and motivatedhuman capitalOver 300,000 students are enrolled in the 16 public and private universities thatgraduate 40 .000 students a year, making Madrid one of the main higher educationcapitals of Europe . Internationally prestigious business schools such as Instituto deEmpresa, ESADE and IESE provide pools of managerial talent .The capital is an open-minded city that is home to Spaniards from all regions of the countryand to citizens from 172 nationalities that live and work here . More than 17,49% of itsinhabitants were born outside Spain . Thisamounts to a very wide availability ofemployees of all languages and professions . Labour costs in major capitals of the world. New York = 100Madrid is an ideal place for creativity: itspopulation is young and lively, welleducated, with a dynamic and enthusiastic 119,8 98,7 100attitude towards work and life . According 93,5 92,2 83,2 73,4 73,9 76,8 74,9 74,1 83 72,4 70,2to the OECD, 29% of the population aged 61,5 62,9 71 71 60,8 48,8 4624 to 65 has received higher education . 30,9All this at very competitive labor costs . Moscow Athens Lisbon Milan Barcelona Madrid Paris Amsterdam Stockholm Berlin London Vienna Sydney Brussels Frankfurt Tokyo Helsinki Los Angeles Copenhagen Dublin New York Zurich Source: Price and Earnings. 2009 Edition. UBS.
  29. 29. Leading science and technologyUniversities, public institutions and Headquarters for 47 of the 126businesses in Spain are increasingly centers run by the Spanish Nationalcommitted to science and tech- Research Council (CSIC), the largestnological innovation, paving the way public scientific research agency, arefor an economic model based on also in he city .knowledge and competitiveness . Madrid companies are leaders inMadrid leads in scientific research the use of new technologies in alland technological innovation . 24 .8% industries . 280 .000 people work inof Spain’s researchers work and live the most technologically intensivein Madrid and its suburbs . sectors . 49,973 of them work in R&D . At home, 63% of households14 .000 students graduate from are connected to Internet andMadrid universities each year in broadband coverage is universal .different areas of science andtechnology . 3. High quality resources 31
  30. 30. State-of-the-art ICT andrenewable energiesMajor global telecommunications firms are in Madrid . Telefónica manages its globalinvestments from its new headquarters in the communications cluster (“District C”) .European operators Vodafone, BT, T-Systems, Orange and Telia-Sonera are also locatedin our city . Equipment providers like Alcatel-Lucent, Motorola, Nokia-Siemens,Huawei or Ericsson are also in the capital .Large manufacturers of software, hardware and providers of computer services(Microsoft, Oracle, Sun Microsystems, CA, SAP, IBM, Indra, Intel, Dell and Cisco) andmany small and medium sized innovative businesses are also established in Madrid .Madrid is the headquarters for the principal energy companies: Endesa, Iberdrola,Unión Fenosa and Repsol, all well-known for their international presence . Along withtheir conventional business, these firms also have a keen interest in developing variousrenewable energy sources .Leaders in the development of renewable energies (Gamesa, Iberdrola Renovables,BP Solar, Acciona or Abengoa), have their offices in Madrid . They play a major role inwind, biomass and solar power across the world .
  31. 31. Life sciences clusterMadrid has the largest biotech- Center as well as with Spanish andnology cluster in Spain and is home international companies .to the main universities and research Many of the main Spanish andcenters, technology transfer centers international pharmaceutical firmsand science and technology parks . are also in Madrid: Abbott, Bristol32% of the biotech firms in Spain Myers Squibb, Lilly, Merck, MSD,are located in Madrid . Among Roche, GSK, Pfizer, Schering Plough,these are the Spanish leaders in the Sanofi and Wyeth .sector: Pharmamar/Zeltia, Celerix/ The Astrobiology Center of MadridGenetrix and Biotools and well- collaborates with NASA on the Originknown international firms like Merck- of Life on Mars Program .Serono, Genzyme and Monsanto . Madrid is also home to the bestClinical trials and ground breaking known firms, universities and researchresearch takes place in Madrid centers (IMDEA) in the science ofhospitals in cooperation with public materials and nanotechnologyinstitutes such as the National with applications in biotechnology,Cardiovascular Research Center and chemical industry, metallurgy, etc .the National Oncology Research 3. High quality resources 33
  32. 32. Available industrialand commercial space.Madrid has a wide and diversified range of real estate for purchaseor rental . In spite of recent economic and urban growth, officeprices have remained at a competitive level compared with London,Paris and other European capitals .The City of Madridalso offers a widevariety of industrial “Premium” offices rent in the worldparks offering a total (/m2/year)of 18 million squaremeters with more 1.600industrial space set 1.400aside for future 1.200 1.000development . 800 600 400 200 0 London W E Tokyo Moscow Paris Mumbai London City Hong Kong New York Midtown Milan Dublin Frankfurt Rome Madrid Amsterdam Brussels Source: Global Offices Rents (Nov. 2009) CB Richard Ellis
  33. 33. There are 4 .5 million square meters available and more than 10 million earmarked for industrial parksand technology clusters in the city and region: • Leganés Science and Business Park. • Getafe Science and Business Park. • Tres Cantos Technology Park. • The Cantoblanco Science Park, supported by the main universities includes important research centers and an incubator for spin-offs . • Alcalá de Henares Science and Technology Park. • Móstoles Technology Park. • Universidad Politécnica de Madrid Science and Technology Park with its three campuses . • The future Technology and Science Park of Madrid in Villaverde. 3. High quality resources 35
  34. 34. • A welcoming, cosmopolitan city• Recreation, sports, entertainment• Excellent urban transport• World class tourism and culture• A meeting point for trade fairs and congresses Amanecer en el parque del Retiro. Palacio de Cristal
  35. 35. A welcoming, cosmopolitan cityNo one is a “stranger” in Madrid, a most advanced in the world . Itcity open to all cultures where 6 .3 also offers education in severalmillion people of 172 nationalities languages . Besides the 43 privatelive peacefully together . It is the international schools that teach incity with the largest number of 12 different languages, there aremultilingual people and indeed the about 150 publicly-funded schoolsmost cosmopolitan in Spain . and numerous private centers offering bilingual education .Testimonials from expats and surveys(Harris Interactive for the Financial Madrid’s diverse gastronomyTimes or the British e-magazine unites and fuses the best ofuSwitch .com) confirm an excellent national, international, traditionalquality of life, with good oppor- and innovative cooking: moretunities for balancing professional than 15 .000 restaurants, bars andand private life . cafeterias cater to all tastes and budgets .Madrid has a quality public andprivate Health System among the
  36. 36. “For Europeans, Spain isthe preferred country to live and work in” (Financial Times / Harris Poll 2007) “Spain leads the index of quality of life in Europe”(British e-magazine uSwitch.com, July 2008) 4. Unique quality of life 39
  37. 37. Bullfighting ring Las Ventas. Semifinals Davis Cup 2008 Spain-U.S.A.High speed railway Atocha station Concert at the Parlament building
  38. 38. Recreation, sports, entertainment Madrid has extensive green areas Sports events are internationally for leisure and recreation (5 .300 top notch . The Real Madrid soccer Hectares - 9% of the total urban team, declared best Football Club area) . It has almost 280 .000 trees in of the 20th Century, is a globally streets and squares; more than a recognized brand .Golf at Club de Campo million if those in parks are included . Despite failing to rise as the city The city and its region offer a huge hosting the Olympic Games in 2016, variety of sporting facilities (soccer, most sporting facilities already begun golf, tennis, basketball, track-and- will be completed . field, swimming, skiing, etc .) .Santiago Bernabeu stadium. Real Madrid Football Club 4. Unique quality of life 41
  39. 39. Excellent urban transportSubwayMadrid has an excellent subway system under permanent development andimprovement . It is the 3rd longest underground network in the world with 283kms of tracks, 15 lines and 293 stations .Commuter rail Sol Metro stationThe suburban train network is essential for the 1 .5 million commuters comingto the city from the region . It spans 360 kms and has 12 lines . Another 115kms of new lines are planned in the Madrid Commuter Railway InfrastructurePlan for 2009-2015 .BusesMadrid has a large network of public busses (3,690 kms, 2 .010 vehicles, morethan 200 routes and 1 .3 million passengers per year) . 88% of them are adaptedfor physically disabled persons and many run on non-contaminating fuel . Bus running on natural gas
  40. 40. By-Pass M-30 tunnel Metro station Roads The new rapid urban routes, radial roadways, distribution rings, freeways and tollways in the city and the region have expanded recently in another 190 kms, reaching a total of 950 kms of high capacity roads . These are important factors in improving surface traffic mobility and help to alleviate the traffic problems of a big city . An extensive system of tunnels has recently taken much of the M-30 ring road underground, resulting not only in the recovery of urban space but also of green areas .Calle 30 4. Unique quality of life 43
  41. 41. World class tourism and culture60 million tourists a year come to Spain, the second leading touristdestination in the world. Madrid is its main attraction, with more than 14million visitors .Spain has the second most UNESCO • Within 100 kms . of Madrid, there“World Heritage Sites” in the world . In are five “World Heritage Sites”:Madrid you can find much of the best Alcalá de Henares, Aranjuez, Ávila, Puerta de América Hotelof this cultural and artistic heritage: Segovia and Toledo .• 600 buildings classified as cultural Cultural and artistic life is very Hotels offer accommodation for up heritage . intense, with a top-level and varied to 74,000 people mainly in the one program in all arts, music and• 350 museums and galleries hundred and ten 4-star and the twenty theatre . New innovative centers including El Prado, the Reina Sofía three 5- star hotels . In addition to the such as the Matadero now add to Museum of Modern Art and the more luxurious and exclusive hotels, the Prado - Recoletos cultural and Thyssen-Bornemisza, as well as there is an abundance of excellent museums axis . ARCO, the modern art fair . reasonably priced hotels . More information in www.esmadrid.com LA NOCHE EN BLANCO
  42. 42. “Guernica” by Pablo Picasso. Reina Sofía Museum of Modern Art “Las Meninas” by Diego Velázquez. Prado Museum Changing the Guard at Royal Palace 4. Unique quality of life 45
  43. 43. A meeting point for tradefairs and congressesMadrid is also a favorite destination Future Madrid International Convention Centerfor business tourism . It hosts 4 .000meetings, conventions, incentivetrips, trade fairs and other eventswhich attract more than 700 .000visitors each year .In addition to the Convention andExhibition Center in the center ofthe city, the Palacio Municipal deCongresos (Municipal CongressCenter) at Campo de las Nacionesand the Madrid Arena; a new70 .000 m2 International Conven-tion Center with three auditoriumsand capacity for 5 .000 people isbeing planned .
  44. 44. IFEMA, Feria de Madrid (Madrid TradeFair) is the most important trade faircomplex in southern Europe . Its resourcesinclude a Convention Center, 12 pavilionsand 1 .32 million square meters of exhibitionspace . It hosts 80 trade fairs a year, thatattract 42 .000 exhibitors and 4 .5 millionvisitors, 40% of them professionals . FITUR Madrid. International Tourism Trade Fair 4. Unique quality of life 47
  45. 45. • The City Council promotes economic development• madridEmprende, Investors Support Amanecer en el parque del Retiro. Palacio de Cristal
  46. 46. The City Council promotes economic developmentThe City Council of Madrid actively • Promotion of science and knowl- • Significant investment in urbanpromotes economic development edge as the basis of competitive- infrastructure to improve masswith strategies and policies based on: ness transport• Co-operation between all socio- • Territorial rebalancing to ensure • International positioning among economic agents, thus providing social cohesion among metro- leading cities as a destination for the groundwork for a social climate politan districts business and talent that favors business initiatives
  47. 47. madridEmprende, Investors Support madridEmprende is the Economic Development Agency of the City Council of Madrid It fosters the competitiveness of small to midsize business and supports innovation and entrepreneurship, offering training and coaching services . www.investinginmadrid.com It also develops and improves business infrastructures such as industrialwww.madridinvestorsupport.com parks and Business Incubators . invest@munimadrid.es It attracts foreign investors and helps their businesses to grow through an Investor Support Office that provides: • Advice and information about setting up a business in Madrid, including legal and economic issues and personal and family matters . • Information on the availability of commercial and industrial space . • Assistance with administrative procedures to facilitate the starting of businesses . • Courtesy Temporary Office for investors about to set up in Madrid madridEmprende is your leaning post to invest in Madrid. 5. ¡MADRID! Supports business 51
  48. 48. Department for Economy and Editing, Content and DesignEmployment City of Madrid Javaland Miguel Ángel Villanueva González (www.javaland.org) City Councillor for Economy and Employment m .i . comunicación Juan del Álamo Jiménez (www.micomunicacion.com) Coordinator for Employment and Business Development Iñaki Ortega Cachón Acknowledgements for the use of photographs General Manager madridEmprende Jorge E . San Roman (Puerta de Alcalá on cover) · Matadero Madrid · Juan Antonio Peláez Bohigas Empresa Municipal Promoción Madrid · Juliana Bambozzi · Mikel Director for Internationalization madridEmprende Ortega (AVE, page 13) · Madrid Plataforma Logística (MPL) · Imatik (page 22) · Bolsa de Madrid· Endesa · ACXT-IDOM · Juan CarlosmadridEmprende team Rodríguez (page 37) · Metro de Madrid · Madrid Calle 30 · Hotel Puerta Almudena Morales González-Quijano de América · Alejandro Tuñón (Copa Davis , page 40) · Jose Javier Jesús Orejas Valdés Martin Espartosa (m-30 by-pass tunnel, page 43) · Joao Carvalho Emilio Martínez Gavira (Plaza Mayor, page 45) · Teatro Real · Javier del Real (Nancy Herrera Raquel Jiménez Jiménez and Plácido Domingo, page 45) · Madrid Espacios y Congresos · IFEMA
  49. 49. CUBIERTA_ING 23/1/09 11:12 P gina 2 C M Y CM MY CY CMY KComposici n
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