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Using Social Media to develop Your Business

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A talk for ACCA to Chartered Certified Accountants

A talk for ACCA to Chartered Certified Accountants


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  • Turn back time. Not this far, only 5 years or so. Pre-facebook etc becoming mainstream, pre-youtube. Web 1 > 2
  • Above 2010 January 2011 social networks accounted for 12.4% of all UK Internet visits. Single biggest activity online in the UK, overtaking the Entertainment category during January BUT search engines still most important in driving traffic to “transactional websites” as opposed to “content”
  • Above 2010 January 2011 social networks accounted for 12.4% of all UK Internet visits. Single biggest activity online in the UK, overtaking the Entertainment category during January BUT search engines still most important in driving traffic to “transactional websites” as opposed to “content”
  • Single or multiple author Demonstrate with real blogs: http://elearning.lse.ac.uk/blogs/clt/ http://econcyma.blogspot.com/ http://groupblog.workasone.net/ http://lselawcareers.wordpress.com/
  • Transcript

    • 1. Using Social Media to Develop Your Business Matt Lingard #accacroy
    • 2. Social Media?
    • 3.  
    • 4.
      • User-generated content
      • Interaction
    • 5. Social Media Social Networking Media Sharing Blogging
    • 6.  
    • 7.  
    • 8. Social Media & Business
      • How do you use Social Media at work currently?
      • What’s its potential? How might you use it?
      • Groups of 2 or 3
      • 3-minutes
    • 9. Social Media Uses
      • Managing / Raising Profile
      • Communicating
      • Building relationships
      • Collaborating
      • Managing information
    • 10. Social Networking
    • 11. LinkedIn Company Pages
    • 12. Twitter Profile
    • 13. Twitter Home
    • 14. Facebook Page
    • 15. Yammer Feed
    • 16. Google +
    • 17. Media Sharing
    • 18. Blogging
      • Website for “news updates”
      • Easy-to-publish
      • Multi-author
      • News / Announcements
      • Informed Comment
    • 19.
      • Unique Structure
      • Feeds & Social Media
      • Comments
      Most recent ‘post’ condimentum vel. Proin lacinia tempor mi, sed consectetur lorem vulputate eget. Donec venenatis vulputate purus et eleifen Donec quis ante id ante More >> Matt’s Blog Even earlier post Nam arcu sapien, feugiat in viverra vitae, interdum eu risus. Sed dolor nunc, porttitor sit amet faucibus tincidunt, dapibus sit amet purus. Fusce viverra libero eu velit lobortis quis consequat ante iaculis. Vestibulum sed convallis tellus. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Earlier blog post Pellentesque quis libero lorem, id tempus nunc. Sed iaculis, diam nec molestie semper, enim augue About Fusce viverra libero eu velit Search Categories Nam arcu Sapien, Feugiat I Vviverra vitae, Interdum Sed dolor Links Another Blog A website John’s Blog
    • 20.  
    • 21.  
    • 22. Feeds: Keep up-to-date
    • 23. Linked Together
    • 24. Questions? Matt Lingard @mattlingard http://mattlingard.wordpress.com [email_address]