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Improving Your Digital Footprint
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Improving Your Digital Footprint


An LSE Careers Service / Centre for Learning Technology presentation to LSE students on how to take advantage of your digital footprint and what to be careful about.

An LSE Careers Service / Centre for Learning Technology presentation to LSE students on how to take advantage of your digital footprint and what to be careful about.

Published in Technology , Business , Career
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  • 1. Improving Your Digital Footprint Judith Baines , Careers Service Matt Lingard , Centre for Learning Technology
  • 2. What are going to cover?
    • What is your digital footprint?
    • Why is it important?
    • Finding your footprint
    • Taking advantage of it
    • Beware your digital footprint!
  • 3.  
  • 4. Why?
    • 25% of employers are checking on candidates prior to offering them a job
      • Charities and retail firms least likely
      • Media, professional services and finance most likely
    • Personnel Today, UK
  • 5. Why it matters?
    • Rejected? (% of candidates affected)
      • Information about them drinking or using drugs (41%)
      • Provocative or inappropriate photographs or information (40%)
      • Poor communication skills (29%)
    • Hired?
      • Background supported their qualifications for the job (48%)
      • Great communication skills (43%)
      • Good fit for the company’s culture (40%)
  • 6. Why?
    • “… everyone’s career will also be understood by what we say through online communication such as Facebook, email and Twitter… so learn to be digitally articulate and literate…”
    • Charlie Beckett, POLIS Director, LSE
    • “ We investigate everyone who applies; if there is no on-line presence at all, we will not invite them to interview...”
    • Director of Digital Strategies, Racepoint Group UK
  • 7. First Find Your Footprint Google Yourself! Then automate it…
  • 8. Taking advantage
    • Build a positive online presence
    • Make contacts / Expand your network
    • “ Be a content producer, not just a consumer, in order to be visible to recruiters”
    • Dan Schawbel, Personal Branding Expert
    • Added bonus – learn about your job sector
  • 9. Commenting
  • 10. Finding Blogs
    • Specialist search tools
      • Technorati
      • Google Blogs
      • Intute
  • 11. Commenting
  • 12. Blogging
  • 13. Writing Blogs
    • Free Blogging tools
      • Blogger
      • Wordpress
  • 14. ‘ Social’ Networking
  • 15. ‘ Social’ Networking
  • 16. Networking
  • 17. Networking
  • 18. Networking
  • 19. Beware your digital footprint!
    • you should approach blogging with some caution – and be careful not to ruin your career prospects
    • Gavin Whenman, Blogger, Diaries of UK Law Students
    • We won’t hold drunken pictures against you, it helps build up a picture
    • Director of Digital Strategies, Racepoint Group UK
  • 20. Beware your digital footprint!
    • In 2006, a number of Metropolitan police officers were disciplined after posting a series of joke videos on Facebook
    • The Guardian, August, 2008
    • Oxford University staff are logging on to Facebook and using evidence they find on student profiles to discipline students
    • Media Guardian, July, 2007
  • 21.
    • “… BNP [Paribas] does has a track record of messing people up... BNP graduate recruitment is very poorly managed...”
    • “ intern” on NiCube Discussion Forum
    Watch what you write!
  • 22. Finally…
    • Links:
    • Questions?