Developing Your Web Presence

Developing your web presence: the librarian’s guide Matt Lingard, Jane Secker, LSE Centre for Learning Technology 23 rd November 2010 Manchester Metropolitan University http://tinyurl.com/CSGILpresence

Aims of course
Understand your web presence & its importance
Consider institutional vs personal vs social web presence
Highlight tools for developing your web presence
Understand need to write for the web
Provide knowledge for running a training session on web presence

Session Outline
10.30 Introductions & overview
10.50 Mapping your own and others’ web presence
11.50 Google tips
12.00 Web presence: institutional
12.30 Web presence: personal & professional activities
13.00 Lunch
13.45 Web presence presentation: personal & social
14.15 Creating an action plan
14.30 Writing for the web
14.50 Running web presence training: tips and issues to consider
15.20 Round up and questions
15.30 Close

Why?
Showcase
You!
Your work
Build professional network
Reach wider audience
Expected?

Biography Research Teaching Conferences

Googling ‘Jane Secker’
What do we find?
Which pages are top of the list and why?
Activity
Groups of 3
Find out as much as possible about 1 of your group
10-mins

Google personalisation
Can create a personal Google home page with short cuts to useful links and news feeds
If signed in, Google behaves differently as it learns about you!
Google behaves differently depending on version
And where you are located in the world
Google alerts

Your web presence
Institutional
Professional activities
Personal
Social Networks / Social Media

Jane’s institutional presence
LSE Experts pages
Includes my recent research
LSE Research Online for publications
Research appears in Google Scholar
But can also appear on other pages
LSE website
CLT department page
LSE Library web page

Your institutional presence
Repositories
for research and for your teaching materials
Key advantages are often have RSS feeds so can generate dynamic list
May be policy about contributions from library staff
Departmental web pages
Allow you to create a professional profile
Usually focused specifically on your job

Activity – in groups
How do you appear on your official institutional pages?
Can you do anything to improve these pages?
Are you free to edit them?
Can you deposit material in an institutional repository and do you?
Feedback good practice

Web presence: professional activities
Check your profile on other websites that matter
Membership of professional groups e.g. CILIP groups
Committee membership
Mentoring
Conference websites
Journal editorial boards

Personal Websites
Why?
Identity – personal!
A home
Control: content, design, updating
Conversational
How?
Traditional vs web-based authoring
Website vs blog
Institutional vs external hosting
Domain names

Social… Networking Media

Social Networking
Purpose?
Relationships
Public / private
Security

Social Media
YouTube (videos)
Flickr (photos and videos)
Slideshare (Presentations)
LibraryThing (Books)
Feeding & Embedding
Social citation tools such as Mendeley

Discussion and plan of action
Where am I?
Is my profile up to date?
Is it connected?
Where should I be?
Actions

Writing for the Web
Audience & their purpose
Impatient scanners not readers
Important stuff first
Structure & emphasis
Eliminate redundancy
Mind your language

F-Shaped Reading Pattern http://www.useit.com/alertbox/reading_pattern.html

Journalists’ Inverted Pyramid “ Above the fold”

Layout
Headings
Sub-headings
Short paragraphs
Lists – numbered or bulleted
Start with information-carrying words

Emphasis & Links
Emphasis
CAPITALS Bold Italics Underline Colour
Links
X Click here to read my case study
X Read my latest case study here
Case study

Language
Use plain language
Avoid jargon & expand acronyms
Avoid clichés, limit similes & metaphors
Limit humour / sarcasm
International language

Removing Redundancy Setting up your website involves co-operative collaboration between the various members of a team such as the designer and the commissioner, for example. The method is a simple one. 29 words Setting up your website involves collaboration between team members, such as the designer and the commissioner. The method is simple. 20 words

Running training on web presence
What worked from today’s session?
What do you need to change?
Who are your audience?
What format of session and for how long?
What challenges will it present?
What additional support might you need to offer to complement this course?
Any technical issues
Any other issues?

Tips
Find out lots about institutional policies on
IPR / copyright issues
use of social media / networking
Use of institutional repository
Use of web 2.0 tools
Try Googling participants beforehand
Encourage lots of discussion and activities
Ask delegates to bring laptops if they have them to avoid need to use a computer room
Talk to staff in other departments: e-learning, IT Training, educational developers

Questions?
Jane Secker [email_address]
Matt Lingard [email_address]
Links: http:// tinyurl.com/CSGILpresence

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Developing Your Web Presence

by Matt Lingard on Nov 23, 2010

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Developing Your Web Presence — Presentation Transcript