Affiliate Bonus Domination ($291) The O.P.T. Formula ($194) Today, they sell like hotcakes, but back then I’d be lucky if I made a sale a day, making a few hundred bucks. Every so often, I’d have days where I’d make $500, and got excited thinking that if I did this every day, I could be earning $3,000 a week! And I did... then $5,000... then $10,000 and so on. By March 2012, I’d made over $120,000 in a single month, and let me tell you that this was the one of the best days of my life. All those sleepless nights clunking away on my keyboard in the hope of making money had finally paid off. I was now making money faster than I could possibly spend it. My list members were totally curious about how I’d made my money and literally begged me to do a live speaking gig. To be honest with you, I was terrified of public speaking… so, resisted doing a live event for a long time. But in May, 2012, I finally gave them what they wanted. I did my first live event in San Diego, and called it Online Income Revolution. I didn’t want a big crowd, so we deliberately made it a high‐end event ‐ $1000 a seat, and we sold 56 of them. Here’s a few photos: Anyway, thats my story in a nutshell. I know you’re probably thinking, “Matt, That’s Great For You, But How Can I Start Doing Those Kind Of Numbers For Myself?” We’ll get to that in a moment, but I want you to understand that everything I’m about to share with you is based on experience. And, I’ve been where you are right now.
Now I don’t know if you’re familiar with the above process, but we refer to it as a sales funnel. A sales funnel needs squeeze pages, autoresponders and sales pages, but you need to be a superb copywriter to write them (which can take years to master this skill) or you need to hire a copywriter to write it for you – which can cost thousands of dollars. And you have to know how to set the system up so it’s all automated. It’s basically a royal pain in the butt. An easier way, would be to find someone who already has a product they’re offering and who already has a high‐converting sales funnel. And then, you just send traffic to their site… and you get a % of the commissions. Usually, it’s 30% – 50%. This is called affiliate marketing. And 10 years ago… it was an option. It was easy to make serious money doing affiliate marketing. You could go to Google Adwords, start sending traffic to your affiliate links, and basically print your own money! You could buy clicks for pennies… that were worth dollars, but that was before Google shut down the entire affiliate marketing industry with their famous slaps. Apart from Google changing their rules, traffic prices have gone up making the whole process a lot more expensive. Statistics show that the price of traffic is continuing to rise. And that’s a huge problem, because affiliate marketing margins are too small – usually up to 50% which isn’t enough to be able to buy traffic, and make a profit. Example: You might have to spend $200 on traffic to make a $300 sale, but what happens if the price of traffic rises (which it already is doing)? Increased competition is pushing up traffic prices… and the Average Cost Per Click (CPC’s) is rising… All this means is that you’re unlikely to make a decent profit which is going to make your time and your energy worthwhile.
Case Study: Over 2,008 Leads a Week FromAffiliates Alone…Put it this way, I spent 3 years fine tuning my sales funnel to maximize how well it converted traffic into paying customers, and I spent thousands of dollars trying to work it out. Everything changed when I realized it’s not about cheap traffic, but about monetizing the traffic you’re already getting – so you have money coming in, which can be reinvested back into the traffic – and make a profit in the process. Do you see how powerful this simple shift in your thinking is?? If you truly get what I’m sharing with you… then you’ll understand the most important cause of my success. Remember, Average Visitor Value = Gross Sales / Unique Visitors (Otherwise known as Earnings Per Click (EPC)) Let me say it again, there’s no such thing as free traffic, and NO, More Traffic DOES NOT EQUAL More Money unless your sales funnel is highly optimized at converting as much of the traffic into paying customers. In other words, you have to be earning MORE than what the traffic COSTS. (this is what’s known as a “funded proposal,” but more about that in a moment) Another Way To Look At It Is Imagine Your Website Is Like A Vending Machine…
The 4 Leverage Points That Moved My BusinessUp To The Multiple 6 FiguresNow, as I promised earlier, I told you that I’d give you the 4 leverage points that shifted my business into 6 figures. Let me tell you one thing for now, I wish I’d known about these when I first started out online, as it would have saved me years of heartache and stress as you’ll later find out. Here’s the thing, I tried affiliate marketing and I also tried creating my own products. Both took me a VERY long time to work out how to do profitably. In fact, I ended up $40,000 in debt after my first year, after having quit college AND quitting my job mowing lawns. I learnt the hard way, but you don’t have to. The point is that when you’re starting out, you need to spend as little as possible and earn as much as you can to make your venture worthwhile. And you can only do this when you know EXACTLY what you’re doing and which costly mistakes you need to avoid. That’s how you make real money online and in the next few pages, I’ll show you exactly how you can do that too. The 4 Leverage Points That Moved My Business Up To The Multiple 6 Figures… So I want to tell you what happened in the 4 months between September 2011, and January 2012, when this happened: As you can see, I literally jumped from $15K up to $81K in 4 months – that’s pretty big jump!
Creating Your Own ProductsI’m something of a master at product creation, and if you go to MOBEOffice.com (which is where I have all my products) youll see something like 20 products I created. Here’s a screenshot of some of them: Now I find it easy, but, it wasnt always like that. When I first started out, I decided to create my first ebook around mid 2009. However, one year on, I still hadn’t done more than 5 pages... thats what you call procrastination. I wanted to have my own product so I could keep all the money. But, as I’ve already explained, it was tough going! I knew to make real money, I was going to have to really challenge myself and not procrastinate. When I eventually did create my first product, I put myself into a situation where I had to deliver 7 webinars, over the course of 9 days. I thrive under pressure and I knew if I put this pressure on myself, I’d be able to deliver... but being me, I left it till the last moment each time.
How Does A Million Dollar Sales Funnel Work?So let me walk you through the sales funnel that has done over a million dollars in revenue for me, these past 12 months… Step 1: We start off collecting a lead ‐ a simple email address. You want to start off asking for a very small commitment… at this point, the prospect (soon to become a lead) doesn’t know who we are. So we want to offer them the very best benefit of joining our email subscriber list. In this case, I’m going to teach them marketing. I’m going to share with them how I’ve been able to make up to $4,000 a day, get a ton of leads, etc. I won’t share that all in one go, but, as they stay subscribed to my newsletter, I will reveal everything over time. They opt in, and start receiving a 45 day automated email follow up sequence. Week 1: The ‘inner circle’ Around week 1, we invite them to attend a live webinar. It’s actually an automated webinar, designed to simulate a live one. But it’s live in the sense it plays only once per day… Prospect hits “webinar registration” capture page.
They register for the best time that works for them… They get an automated follow up sequence that’s been tested for maximum effectiveness, driving them to webinar. Prospect attends simulated webinar experience & presentation as IF it’s occurring live. Sales come in on autopilot, around the same time each day (ALL AUTOMATED) Additional automated follow up sequences are triggered, depending on what links the lead clicks on in the main follow up sequence. Week 2: Get traffic 3.0 – Same thing happens as week 1, except we push Get Traffic 3.0
Week 3: My email marketing empire – again the same as before – a webinar takes place to sell My Email Marketing Empire. Week 4: How to build a funded proposal – again another webinar for building a funded proposal
Why having a sales funnel like this changes everything… What Does a Sales Funnel Like This Allow Me toDo?1.) I can afford to pay more than what 99.9% of my competitors can for the same traffic – and easily make profits (that I reinvest into buying even more traffic… and so on which is why my business is growing so fast) 2.) My average customer value is about 20 times higher than most people in our niche. Why? Because apart from having many products on offer, I also have an upsell process in place with phone follow ups. With this process, customers are also offered coaching programs and because they love our products, they are much more likely to invest in other programs. Do you understand the power of a high‐converting funnel now? I’ve tested and tweaked this funnel repeatedly over the last few years and it’s highly optimized meaning that you get so much