Creating Social Media Magic

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Presentation for students in the University of Washington’s Certificate in Nonprofit Management about what nonprofit organizations should consider when thinking about using social media tools.

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Creating Social Media Magic

  1. 1. Creating Social Media Magic Madeline Moy
  2. 2. Social Media = WHOA
  3. 3. Before you choose tools…• Set goals and metrics• Determine what you can handle• Create a listening program
  4. 4. What about…
  5. 5. Seattle Works
  6. 6. Scarleteen
  7. 7. Iraq and AfghanistanVeterans of America
  8. 8. Successful social media is about PEOPLE not tools.
  9. 9. Resources• Nonprofit Social Network Benchmark Report http://nonprofitsocialnetworksurvey.com/• Nonprofit Tech 2.0 Blog http://nonprofitorgs.wordpress.com/• We Are Media Project http://bethemedia.wikispaces.com/• NPFace: Faces Behind the Tweets http://npface.wordpress.com/• Social Media Club Seattle http://smcseattle.com/
  10. 10. Image Credits • Slide 1 – Magic wand http://office.microsoft.com/en- us/images/results.aspx?ex=2&qu=magic%20wand#ai:MP9 00414028|mt:0| • Slide 2 – Social media marketing infographic http://www.businessinsider.com/social-media-marketing- landscape-complicated-2012-5?utm • Slide 3 – Three fingers http://office.microsoft.com/en- us/images/results.aspx?qu=three%20fingers&ctt=1#ai:MP 900385753|mt:0| • Slide 4 – Screenshot of The Nature Conservancy Facebook page http://www.facebook.com/thenatureconservancy • Slide 5 – Twitter cartoon by reivaj79mx http://www.flickr.com/photos/reivaj79mx/4075529972/i n/photostream • Slide 6 – Screenshot of InvisiblePeople.tv on YouTube http://youtu.be/a4D1lIZSck8 • Slide 7 – Screenshot of Beth Kanter’s blog http://www.bethkanter.org/ • Slide 9 – Seattle Works “21 Fun” badge/avatar • Slide 10 – Screenshot of Scarleteen message boards http://www.scarleteen.com/cgi-bin/forum/ultimatebb.cgi • Slide 11 – Screenshot of Iraq and Afghanistan Veterans of America “Go Silent” web page http://iava.org/splash/index.php • Slide 12 – Social media marketing graphic by Social Fish http://www.socialfish.org/2012/05/ignore-that- ridiculous-chart.html • Slide 14 – I phone, you tube by reivaj79mx http://www.flickr.com/photos/reivaj79mx/5598047816/

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