Art Oki Presentation

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Art Oki Presentation

  1. 1. ART OKI Retirement is sweet Madeline Moy, COM 351
  2. 2. WHO IS ART OKI AND WHY DID I WANT TO INTERVIEW HIM? <ul><li>Art is an acquaintance of my husband who recently retired and started his own business making Japanese sweets. </li></ul><ul><li>I sampled some of Art’s mochi (Japanese rice cake), which I thought were delicious. </li></ul><ul><li>I have a deep interest in food, and I especially love desserts. I have always enjoyed eating mochi so my main purpose in interviewing Art was to learn more about his business and how he prepares his sweets. </li></ul>
  3. 3. ALL ABOUT ART <ul><li>Born and raised in Seattle </li></ul><ul><li>Third-generation Japanese-American </li></ul><ul><li>Has two sisters and one brother, he is the second oldest </li></ul><ul><li>Attended Franklin High School, Seattle Community College, University of Washington and Seattle Pacific University </li></ul><ul><li>Not married but has a significant other and a dog named Sadie </li></ul><ul><li>55 years old </li></ul>
  4. 4. ALL ABOUT ART <ul><li>Art has worked mostly in finance and accounting. </li></ul><ul><ul><li>Columbia Greenhouse </li></ul></ul><ul><ul><li>Nordstrom </li></ul></ul><ul><ul><li>Northern Commercial Company </li></ul></ul><ul><ul><li>People’s Bank </li></ul></ul><ul><ul><li>Pay N Save </li></ul></ul><ul><ul><li>City of Des Moines </li></ul></ul><ul><ul><li>Seattle Housing Authority </li></ul></ul><ul><ul><li>City of Seattle </li></ul></ul><ul><ul><ul><li>Department of Neighborhoods </li></ul></ul></ul><ul><ul><ul><li>Department of Engineering </li></ul></ul></ul><ul><ul><ul><li>Seattle Public Utilities </li></ul></ul></ul><ul><ul><ul><li>City Attorney’s Office </li></ul></ul></ul>
  5. 5. ALL ABOUT ART <ul><li>Art retired at age 55, but he wanted to stay active so he made plans to start his own business. </li></ul><ul><li>“ While I was working for the city, I was thinking about…what I would do after retirement…I thought (Japanese sweets) would be a fun thing to pursue.” </li></ul>
  6. 6. JAPANESE SWEET SHOPS IN SEATTLE <ul><li>According to Art, there hasn’t been a Japanese sweet shop in the Seattle area for at least 30 years. </li></ul><ul><ul><li>Why? The families that had done it previously—the children decided to do other things. And fairly labor intensive business. </li></ul></ul><ul><li>People have been going to California or Hawaii to get sweets or they import them from Japan. </li></ul>
  7. 7. GETTING DOWN TO BUSINESS <ul><li>Art’s business is called Umai-Do , which is Japanese for “tasty shop.” </li></ul><ul><li>He trained for four years with a well-known Japanese sweets manufacturer in Los Angeles. </li></ul><ul><li>Art is currently running the business out of his home and has four employees. </li></ul><ul><li>He wants to sell to “everybody and anybody.” </li></ul><ul><li>Art will be opening a retail location at 19 th and Jackson Street in Seattle. Tea will be served, and Art hopes his shop will become “the Japanese version of Starbucks.” </li></ul>
  8. 8. JAPANESE SWEETS 101 <ul><li>Manju : General term for Japanese sweets. According to Wikipedia, there are many varieties of manju , but most have an outside made from flour, rice powder and buckwheat and a filling of red bean paste, made from boiled azuki beans and sugar. </li></ul><ul><li>Wagashi : Traditional Japanese confectionery which is often served with tea. </li></ul><ul><li>Mochi : A Japanese rice cake made of glutinous rice pounded into paste and molded into shape. </li></ul>
  9. 9. Mochi making video
  10. 10. ART’S SWEETS <ul><li>Manju-Habutai : White mochi with red bean paste </li></ul><ul><li>Pink Mochi : Pink mochi with white bean paste </li></ul><ul><li>Manju-Yomogi : Green tea mochi with red bean paste </li></ul><ul><li>Manju-Kinako : Soy bean flour and green mochi with red bean paste </li></ul><ul><li>Dorayaki : Pancake with red bean paste </li></ul><ul><li>Matcha Dorayaki : Green tea pancake with red bean paste </li></ul><ul><li>Imogashi : Cakey cover with white bean paste </li></ul>
  11. 11. WHAT WILL SUCCESS LOOK LIKE? <ul><li>Art’s goals for his business </li></ul><ul><ul><li>To make a profit </li></ul></ul><ul><ul><li>Be known for high-quality sweets </li></ul></ul><ul><ul><li>Multiple locations </li></ul></ul><ul><ul><li>Have happy employees </li></ul></ul><ul><ul><li>To spread the word about Japanese sweets and expose more people to them </li></ul></ul><ul><li>“ For me, it’s a passion…I don’t even think about the bottom line at this point.” </li></ul>

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