Your Digital Brand: Building a Powerful Website www.MadMarketeer.com [email_address] “ Making Sense of Marketing Madness”

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Many ways to build digital brand! Website Templates: PPT, emails, newsletters Blog Search Engine Optimization Screencasts Webinars Avatars Flash and Virtual Presentations

Website

Templates: PPT, emails, newsletters

Blog

Search Engine Optimization

Screencasts

Webinars

Avatars

Flash and Virtual Presentations

Websites help build your Digital Brand! Every website is comprised of four parts: Backend Infrastructure Content Text Images Navigation Design Add-on Elements Flash animation Avatars, etc.

Every website is comprised of four parts:

Backend Infrastructure

Content

Text

Images

Navigation

Design

Add-on Elements

Flash animation

Avatars, etc.

How to build a website: think of a car Infrastructure: chassis, engine, axle, etc. Web infrastructure includes all your features and functionality such as pages, forms, eStore, registration, ticketing … Content: seats, steering wheel, etc. Web content includes your text, images …

Infrastructure: chassis, engine, axle, etc.

Web infrastructure includes all your features and functionality such as pages, forms, eStore, registration, ticketing …

Content: seats, steering wheel, etc.

Web content includes your text, images …

Design Web design is like dropping the body of the car on the frame … you are dropping a “picture” on top of an infrastructure … Add-Ons Web add-ons include avatars, Flash animation, virtual presentations, virtual testimonials …

Design

Web design is like dropping the body of the car on the frame … you are dropping a “picture” on top of an infrastructure …

Add-Ons

Web add-ons include avatars, Flash animation, virtual presentations, virtual testimonials …

Content Types and Challenges

Let’s take a closer look: CONTENT Your content may include: Text Images Graphics Audio Videos Animation Downloadable files An effective website includes: Clear and concise messaging and navigation Both informational (brochure-ware) and transactional (interactive) features

Your content may include:

Text

Images

Graphics

Audio

Videos

Animation

Downloadable files

An effective website includes:

Clear and concise messaging and navigation

Both informational (brochure-ware) and transactional (interactive) features

Website Messaging & Navigation Focused around one, clear objective Communicates clear problem/solution Seizes prospect’s attention within 5 – 20 seconds!! Navigation must be logical and easy to follow

Focused around one, clear objective

Communicates clear problem/solution

Seizes prospect’s attention within 5 – 20 seconds!!

Navigation must be logical and easy to follow

Types of Content Accept $ WITHIN your site (more effective than sending the user to a 3 rd party site) Brochure-ware + Information only Link to 3 rd party site (to accept $) Registration Applications estore Donations Sign up About us Programs/Services Contact us Staff Bios Forms Polls Shopping Text Images Video Transactional Doing Informational Seeing

Accept $ WITHIN your site (more effective than sending the user to a 3 rd party site)

Brochure-ware +

Information only

Link to 3 rd party site (to accept $)

Registration

Applications

estore

Donations

Sign up

About us

Programs/Services

Contact us

Staff Bios

Forms

Polls

Shopping

Text

Images

Video

The content challenge Two keys to content: It needs to be FRESH to keep users coming back to your site. It needs to be “sticky” and compelling to keep users on your site. The longer someone stays, the more likely they are to do business with you. Why don’t most websites incorporate these techniques? Because it is too difficult and too expensive to make changes and additions. We have a solution for this!

Two keys to content:

It needs to be FRESH to keep users coming back to your site.

It needs to be “sticky” and compelling to keep users on your site. The longer someone stays, the more likely they are to do business with you.

Why don’t most websites incorporate these techniques?

Because it is too difficult and too expensive to make changes and additions. We have a solution for this!

Designing Your Logo The impact on your “look and feel”

Before After * Note: MMA changed its logo and the name of the business to Cerenade.

New Designs

Taglines “ Sharing Business. Giving Back.” “ How business takes form.” “ Build. Empower. Inspire.” “ Caring for your senior needs.” “ Be the community of change.”

Design Challenges and Solutions Design = The “look and feel” of your website

Before: Texas Workforce Solutions Challenge : cluttered and messaging not compelling to user

After: Texas Workforce Solutions Solution : “Communicate Your Brand” Workshop: 1. Create a compelling “story” that reflects your strengths 2. Ensure clear, consistent messaging that highlights differentiators 3. Understand constituent trigger points and develop effective messaging 4. Build information framework and navigation Result: Clearer design Relevant messaging Focus on customer service

Before: The Prospice Group Corp. Challenge : low budget looking design & logo, weak messaging

After: The Prospice Group Corp. Solution : “Portray Your Brand” Workshop: 1. Create “brand-able” elements 2. Identify visual approach 3. Explore use of color, fonts, and images Result: Professional “big business” design Memorable branding/logo Lots of content; easy to navigate

Before: The F.A.S.T. Project Challenge : template design, no messaging, not professional looking

After: The F.A.S.T. Project Solution : “Optimize Your Website” Workshop: 1. Focus site around one, clear objective 2. Quickly communicate purpose 3. Include credibility indicators 4. Ensure information flow is natural and intuitive Result: “Fun” design that appeals to youth Clear focus on student sign ups Purpose communicated in less than 20 seconds Photos, testimonials, resources provide credibility Extremely simple to navigate

New Designs Variety of styles and formats!

New Design: NaviPath

New Design: Cerenade

New Design: ThinAndFineHair.com

New Design: We The People Speak Blog

Website Infrastructure Two Methods to Compare

Let’s look at Website Infrastructure! Website infrastructure is made up of: Features Functionality You can build your infrastructure using two methods: Web developer/programmer Mad Marketeer PowerSite

Website infrastructure is made up of:

Features

Functionality

You can build your infrastructure using two methods:

Web developer/programmer

Mad Marketeer PowerSite

Building a website using a web developer Each page created and programmed Forms each built individually Text changes/additions require programming skills Not easy to add photos, flash, graphics because everything must be programmed Key issues: Requires technical or programming skills Time-consuming Expensive (each form, page, add-on, etc. is an additional expense)

Each page created and programmed

Forms each built individually

Text changes/additions require programming skills

Not easy to add photos, flash, graphics because everything must be programmed

Key issues:

Requires technical or programming skills

Time-consuming

Expensive (each form, page, add-on, etc. is an additional expense)

Building a website using PowerSite A Web 2.0 application! Unprecedented functionality! Unprecedented flexibility! Unprecedented affordability!

A Web 2.0 application!

Unprecedented functionality!

Unprecedented flexibility!

Unprecedented affordability!

The Power of Web 2.0 What does Web 2.0 mean? An application that is web-based instead of being a desktop application Advantages of PowerSite being a Web 2.0 solution: Eliminates the need for web developers/ programmers Free hosting No bandwidth/throughput limits Hassle-free (continuous monitoring) Provides valuable site statistics Provides enhanced Search Engine Optimization

What does Web 2.0 mean?

An application that is web-based instead of being a desktop application

Advantages of PowerSite being a Web 2.0 solution:

Eliminates the need for web developers/ programmers

Free hosting

No bandwidth/throughput limits

Hassle-free (continuous monitoring)

Provides valuable site statistics

Provides enhanced Search Engine Optimization

PowerSite has Unprecedented Functionality! Custom design/menu – not a template product Forms Registration Ticketing eStore Polls Forums Membership Online Payments Posting & Editing Capability Reporting SEO Foreign Language Mirror Sites Member-only or password-protected site And more!

Custom design/menu – not a template product

Forms

Registration

Ticketing

eStore

Polls

Forums

Membership

Online Payments

Posting & Editing Capability

Reporting

SEO

Foreign Language Mirror Sites

Member-only or password-protected site

And more!

PowerSite has Unprecedented Flexibility! All of this can be accomplished without a web developer or programmer! Upload or change content anytime – It’s as simple as editing a word document! Text Photos Graphics PDFs Program: Featured products every month Rotating text Automatic updates Create: Drop down menus PDF documents as a free download Forms for data and/or payments Add: Flash animation Hyperlinks anywhere Additional tabs or pages

All of this can be accomplished without a web developer or programmer!

Upload or change content anytime – It’s as simple as editing a word document!

Text

Photos

Graphics

PDFs

Program:

Featured products every month

Rotating text

Automatic updates

Create:

Drop down menus

PDF documents as a free download

Forms for data and/or payments

Add:

Flash animation

Hyperlinks anywhere

Additional tabs or pages

PowerSite has Unprecedented Affordability! Dollar for dollar, PowerSite is far more cost effective Eliminates the expense of programmers and technical personnel

Dollar for dollar, PowerSite is far more cost effective

Eliminates the expense of programmers and technical personnel

Your Own World-Class Website Now at last, a website that: Presents an attractive design Enables easy navigation Quickly seizes the prospect’s attention Includes up-to-date information Provides informational AND transactional content Allows you to interact with your constituents in new ways

Now at last, a website that:

Presents an attractive design

Enables easy navigation

Quickly seizes the prospect’s attention

Includes up-to-date information

Provides informational AND transactional content

Allows you to interact with your constituents in new ways

Merging Website Design and PowerSite Infrastructure Building a Powerful Website!

Customized Design Change text whenever you want! Videos and Avatars

Polls Email Sign Up

Easy to Create External Links Easy to Create Internal Links No Tech Skills Req’d to Change Images

Customized Menu (drop downs also available) Flash Animation

Create a Form and capture information at the same time users vote! Vote

Build a Form Collect the Information in a Database

Online Surveys

Sign-up for Classes Pay Online

Submit Employment Information Download Resume & Cover Letter

“ Members Only” password- protected area

Content + Design + Infrastructure + Add-on’s = A Powerful Website!! Contact Us: www.MadMarketeer.com [email_address] Mad Marketeer services include: Websites Templates: PPT, emails, newsletters Blogs Search Engine Optimization Screencasts Webinars Avatars Flash and Virtual Presentations

Mad Marketeer services include:

Websites

Templates: PPT, emails, newsletters

Blogs

Search Engine Optimization

Screencasts

Webinars

Avatars

Flash and Virtual Presentations