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Art Vs Content Presentation

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  • 1. Art vs. Content: what strategy works? “ Making Sense of Marketing Madness” www.MadMarketeer.com [email_address]
  • 2. Isn’t this what you want?
    • How would you like to increase
    • total monthly sales by 100%?
  • 3. Critical Website Analytics
      • It’s validated by research! (contact us to see the reports!)
      • An effective HOMEPAGE MUST, yes must , include the following elements:
      • Focus around ONE clear objective
      • Communicate a clear problem/solution process
      • Seizes attention within 5 – 20 seconds!!
      • Easy navigation (design!)
      • Content that leads the visitor into your site
      • Call-to-action to capture contact info / email
  • 4. What does THAT kind of page look like?
    • Here’s an example!
  • 5. Get them engaged Email Sign Up Clear Objective Easy Navigation Lead them into your site
  • 6. Research Results
    • Here’s the ROI of BETTER design
    • Whirlpool raised customer loyalty by 68% by revamping its site
    • Palo Alto Software raised online sales 41.3% by site design tweaks
    • Tweaking the design can increase sales leads by up to 60%
    • Sleep Better Store’s new site design resulted in:
      • 100% increase in total monthly sales
      • 500% increase in conversions from search-driven clicks
  • 7. The Museum of Modern Art
    • Why did MoMA redesign their site
    • From an ART-VISUAL site
    • To a CONTENT-DRIVEN site?
  • 8. MoMA.org BEFORE
  • 9. MoMA.org AFTER (with flash element)
  • 10. Here’s why: They received a great Google Page Ranking! A very HIGH 7 out of 10 ranking Which equals = more traffic more conversions more sales
  • 11. The balance between Art vs. Content
    • Look at the websites
    • that appear on page #1
    • of a Google search
  • 12. Let’s go to Google
    • A search for:
    • Interior Design,
    • Manhattan Beach
    • Brentwood
    • Phoenix
    • Los Angeles
    • San Diego
  • 13. manhattan beach, davidmichaelmiller.com/port.html
  • 14. brentwood hearthstoneinteriordesign.com/
  • 15. Phoenix: http://davidmichaelmiller.com/
  • 16. Los Angeles, Long Beach, OC: http://www.interior-finishes.com/
  • 17. San Diego: www.annarodedesigns.com
  • 18. What do you think?
    • Not so impressive, huh?
    • Then how did they end up in the TOP SPOTS?
    • Research AND Empirical Evidence
    • bear out that the sites that are
    • content-driven win out!
  • 19. Maybe now you’re wondering ….
    • Does it really matter how well you do in the search engines?
    • YES … Here’s the ROI of BETTER search engine optimization (b2b results also available, just ask us!)
    • TopBulb grew its customers by 30% with Search marketing and a clever pop-up box
    • DentalPlans.com gets 20% of new customers via Pay-Per-Click Search Marketing
    • Macys.com lifted conversions 17% with an easy landing page and navigation tweaks
    • World Book grew online sales 66% with an in-store sweeps and search engine marketing
  • 20. Now let’s do another Google search
    • A search for:
    • Interactive Agency,
    • Los Angeles
    • New York
    • Atlanta
  • 21. http://www.thephelpsgroup.com/
  • 22. http://www.brightcove.com/index.cfm
  • 23. http://www.neboweb.com/
  • 24. http://www.spunlogic.com/index.cfm
  • 25. What do you think?
    • These are better, huh?
    • Well, they SHOULD since these are the companies that know what they are doing!
    • Clearly these companies KNOW the importance of a content-driven site!
    • Still don’t knock your socks off?
  • 26. That’s OK! It just means that: There are still opportunities for clear leaders in online marketing that know how to integrate an artistic design with content!
  • 27. Take a Look! Here are some examples of companies that we think get it right: They strike the balance between Visuals vs. Content!
  • 28.  
  • 29.  
  • 30.  
  • 31.  
  • 32.  
  • 33. www.foundrysportsmedicine.com
  • 34.  
  • 35. Contact Us: www.MadMarketeer.com [email_address]
    • Please contact us for assistance with your Art vs. Content challenges!
    • Mad Marketeer services include:
    • Branding, Logos, Graphic Design
    • Websites, Online Templates (email & PPT)
    • Search Engine Optimization & Pay Per Click
    • Visibility Campaigns (print, direct mail, etc.)
    • Credibility Campaigns (PR, testimonials, etc.)