Art Vs Content Presentation


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Art Vs Content Presentation

  1. 1. Art vs. Content: what strategy works? “ Making Sense of Marketing Madness” [email_address]
  2. 2. Isn’t this what you want? <ul><li>How would you like to increase </li></ul><ul><li>total monthly sales by 100%? </li></ul>
  3. 3. Critical Website Analytics <ul><ul><li>It’s validated by research! (contact us to see the reports!) </li></ul></ul><ul><ul><li>An effective HOMEPAGE MUST, yes must , include the following elements: </li></ul></ul><ul><ul><li>Focus around ONE clear objective </li></ul></ul><ul><ul><li>Communicate a clear problem/solution process </li></ul></ul><ul><ul><li>Seizes attention within 5 – 20 seconds!! </li></ul></ul><ul><ul><li>Easy navigation (design!) </li></ul></ul><ul><ul><li>Content that leads the visitor into your site </li></ul></ul><ul><ul><li>Call-to-action to capture contact info / email </li></ul></ul>
  4. 4. What does THAT kind of page look like? <ul><li>Here’s an example! </li></ul>
  5. 5. Get them engaged Email Sign Up Clear Objective Easy Navigation Lead them into your site
  6. 6. Research Results <ul><li>Here’s the ROI of BETTER design </li></ul><ul><li>Whirlpool raised customer loyalty by 68% by revamping its site </li></ul><ul><li>Palo Alto Software raised online sales 41.3% by site design tweaks </li></ul><ul><li>Tweaking the design can increase sales leads by up to 60% </li></ul><ul><li>Sleep Better Store’s new site design resulted in: </li></ul><ul><ul><li>100% increase in total monthly sales </li></ul></ul><ul><ul><li>500% increase in conversions from search-driven clicks </li></ul></ul>
  7. 7. The Museum of Modern Art <ul><li>Why did MoMA redesign their site </li></ul><ul><li>From an ART-VISUAL site </li></ul><ul><li>To a CONTENT-DRIVEN site? </li></ul>
  8. 8. BEFORE
  9. 9. AFTER (with flash element)
  10. 10. Here’s why: They received a great Google Page Ranking! A very HIGH 7 out of 10 ranking Which equals = more traffic more conversions more sales
  11. 11. The balance between Art vs. Content <ul><li>Look at the websites </li></ul><ul><li>that appear on page #1 </li></ul><ul><li>of a Google search </li></ul>
  12. 12. Let’s go to Google <ul><li>A search for: </li></ul><ul><li>Interior Design, </li></ul><ul><li>Manhattan Beach </li></ul><ul><li>Brentwood </li></ul><ul><li>Phoenix </li></ul><ul><li>Los Angeles </li></ul><ul><li>San Diego </li></ul>
  13. 13. manhattan beach,
  14. 14. brentwood
  15. 15. Phoenix:
  16. 16. Los Angeles, Long Beach, OC:
  17. 17. San Diego:
  18. 18. What do you think? <ul><li>Not so impressive, huh? </li></ul><ul><li>Then how did they end up in the TOP SPOTS? </li></ul><ul><li>Research AND Empirical Evidence </li></ul><ul><li>bear out that the sites that are </li></ul><ul><li>content-driven win out! </li></ul>
  19. 19. Maybe now you’re wondering …. <ul><li>Does it really matter how well you do in the search engines? </li></ul><ul><li>YES … Here’s the ROI of BETTER search engine optimization (b2b results also available, just ask us!) </li></ul><ul><li>TopBulb grew its customers by 30% with Search marketing and a clever pop-up box </li></ul><ul><li> gets 20% of new customers via Pay-Per-Click Search Marketing </li></ul><ul><li> lifted conversions 17% with an easy landing page and navigation tweaks </li></ul><ul><li>World Book grew online sales 66% with an in-store sweeps and search engine marketing </li></ul>
  20. 20. Now let’s do another Google search <ul><li>A search for: </li></ul><ul><li>Interactive Agency, </li></ul><ul><li>Los Angeles </li></ul><ul><li>New York </li></ul><ul><li>Atlanta </li></ul>
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  25. 25. What do you think? <ul><li>These are better, huh? </li></ul><ul><li>Well, they SHOULD since these are the companies that know what they are doing! </li></ul><ul><li>Clearly these companies KNOW the importance of a content-driven site! </li></ul><ul><li>Still don’t knock your socks off? </li></ul>
  26. 26. That’s OK! It just means that: There are still opportunities for clear leaders in online marketing that know how to integrate an artistic design with content!
  27. 27. Take a Look! Here are some examples of companies that we think get it right: They strike the balance between Visuals vs. Content!
  28. 33.
  29. 35. Contact Us: [email_address] <ul><li>Please contact us for assistance with your Art vs. Content challenges! </li></ul><ul><li>Mad Marketeer services include: </li></ul><ul><li>Branding, Logos, Graphic Design </li></ul><ul><li>Websites, Online Templates (email & PPT) </li></ul><ul><li>Search Engine Optimization & Pay Per Click </li></ul><ul><li>Visibility Campaigns (print, direct mail, etc.) </li></ul><ul><li>Credibility Campaigns (PR, testimonials, etc.) </li></ul>