Segment Name
Segment Conditions
Goal Drivers
Website Content
Marketing Automation Planning Worksheet
E
N
M
M
M
M
;
2
l
E
N...
Marketing Automation Planning Worksheet
E
N
M
M
M
M
;
2
l
E
N
M
M
M
M
;
2
l
E
N
M
M
M
M
;
2
l
E
N
M
M
M
M
;
2
l
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Marketing automation-planning-worksheet

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Marketing automation-planning-worksheet

  1. 1. Segment Name Segment Conditions Goal Drivers Website Content Marketing Automation Planning Worksheet E N M M M M ; 2 l E N M M M M ; 2 l E N M M M M ; 2 l Tip: Your webiste CTAs should be focused around moving leads toward completing the goal. Monitoring Email Steps Tip: Your emails should be a mix of useful content and calls to action that push leads toward completing the goal. Tip: This is typically the same as the “segment conditions” for the next segment to the right.
  2. 2. Marketing Automation Planning Worksheet E N M M M M ; 2 l E N M M M M ; 2 l E N M M M M ; 2 l E N M M M M ; 2 l

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