Linkedin job search fundamentals part 2

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Linkedin job search fundamentals part 2

  1. 1. ©2013 LinkedIn Corporation. All Rights Reserved. LinkedIn Job Search Fundamentals, Part 2
  2. 2. ©2013 LinkedIn Corporation. All Rights Reserved. Meet Lindsey
  3. 3. ©2013 LinkedIn Corporation. All Rights Reserved. 3 Agenda 1.  Be Smart: Implement the “no-brainers” 2.  Be Found: Think like a recruiter 3.  Be Top-of-Mind: Increase your visibility 4.  Be an Insider: Make the most of your connections 5.  Be Savvy: Overcome specific challenges
  4. 4. ©2013 LinkedIn Corporation. All Rights Reserved. 4 Ask a question: webinars@linkedin.com http://learn.linkedin.com/jobseeker
  5. 5. ©2013 LinkedIn Corporation. All Rights Reserved. 5 1. Be Smart
  6. 6. ©2013 LinkedIn Corporation. All Rights Reserved. 6 Implement the “no-brainers” 1.  Complete your profile 2.  Upload your existing contacts 3.  Sign up for daily job emails
  7. 7. ©2013 LinkedIn Corporation. All Rights Reserved. 7 2. Be Found
  8. 8. ©2013 LinkedIn Corporation. All Rights Reserved. 8 Profile Improvement Strategy 1.  Search postings to determine keywords 2.  Search role models’ profiles for ideas
  9. 9. “Make sure you incorporate a lot of keywords for the kind of job you’re looking for. As a recruiter, I run searches through LinkedIn and I look for the key requirements of [each available] job. I look for very specific skills, so have these in your profile.” Cyndi Klein, Technical Recruiter, Rackspace 1. Search postings to determine keywords
  10. 10. ©2013 LinkedIn Corporation. All Rights Reserved. 10 Determine keywords Lance Wendl Jessie Wright Jim Gulf Seth Clarke Ken Smith
  11. 11. ©2013 LinkedIn Corporation. All Rights Reserved. 11 Determine keywords From Kyle Smith – Question…
  12. 12. ©2013 LinkedIn Corporation. All Rights Reserved. 12 Determine keywords
  13. 13. ©2013 LinkedIn Corporation. All Rights Reserved. 13 Determine keywords
  14. 14. ©2013 LinkedIn Corporation. All Rights Reserved. 14 Find more job postings to search for keywords
  15. 15. ©2013 LinkedIn Corporation. All Rights Reserved. 15 Develop a strong, keyword-aware headline
  16. 16. ©2013 LinkedIn Corporation. All Rights Reserved. 16 Don’t say unemployed ✗ Unemployed Greater New York City Area Financial Services
  17. 17. ©2013 LinkedIn Corporation. All Rights Reserved. 17 Announce your availability and goal… Technical Product Manager with 10+ Years Experience Seeking New Opportunity Greater New York City Area Information Technology and Services ✓
  18. 18. ©2013 LinkedIn Corporation. All Rights Reserved. 18 Sell yourself more subtly… Technical Product Manager with 10+ Years Experience in Corporate and Start-Ups Greater New York City Area Information Technology and Services ✓
  19. 19. ©2013 LinkedIn Corporation. All Rights Reserved. 19 If you have two interests… Highly Motivated Technical Product Manager / Technology Salesperson Greater New York City Area Information Technology and Services ✓
  20. 20. ©2013 LinkedIn Corporation. All Rights Reserved. 20 2. Search role models’ profiles for ideas Lance Wendil Jess Wright Jim Gulf Seth Clarke Ken Snill Jon Hardy Sally Reidmer
  21. 21. ©2013 LinkedIn Corporation. All Rights Reserved. 21 Role models provide ideas for… §  Strong profile headlines §  Summary Statement wording §  Employers to research §  LinkedIn Groups to join §  Connections and other role models
  22. 22. ©2013 LinkedIn Corporation. All Rights Reserved. 22 Success Story
  23. 23. ©2013 LinkedIn Corporation. All Rights Reserved. 23 Be consistent across social media
  24. 24. ©2013 LinkedIn Corporation. All Rights Reserved. 24 Write a keyword-rich Summary Statement
  25. 25. ©2013 LinkedIn Corporation. All Rights Reserved. 25 Add keywords to Skills & Expertise section
  26. 26. ©2013 LinkedIn Corporation. All Rights Reserved. 26 Join groups to support your personal brand
  27. 27. ©2013 LinkedIn Corporation. All Rights Reserved. 27 Job Seeker Premium
  28. 28. ©2013 LinkedIn Corporation. All Rights Reserved. 28 3. Be Top-of-Mind
  29. 29. 70%of jobs are found through networking
  30. 30. ©2013 LinkedIn Corporation. All Rights Reserved. 30 Your Friends’ Friends Your Friends Your Friends’ Friends’ Friends
  31. 31. ©2013 LinkedIn Corporation. All Rights Reserved. 31 Visibility Strategy 1.  Show up on people’s Home screens with status updates 2.  Do “small goods” 3.  Turn LinkedIn Group participation into one-on-one networking relationships
  32. 32. ©2013 LinkedIn Corporation. All Rights Reserved. 32 1. Show up: frequently update your status
  33. 33. ©2013 LinkedIn Corporation. All Rights Reserved. 33 Success Story
  34. 34. ©2013 LinkedIn Corporation. All Rights Reserved. 34 2. Do “small goods”
  35. 35. ©2013 LinkedIn Corporation. All Rights Reserved. 35 3. Turn LinkedIn Groups into one-on-one networking relationships Sam Welling Sam Welling Jenny Sanders Rachel Christen
  36. 36. ©2013 LinkedIn Corporation. All Rights Reserved. 36 Reply privately in discussions Richard Matt
  37. 37. ©2013 LinkedIn Corporation. All Rights Reserved. 37 Reply privately in discussions Richard Matt Michelle K. RE: Bouncing Back from Job Loss Michelle, Thanks for posting such an interesting article. I’m in a similar situation. I noticed in your LinkedIn profile that we both have a background in small business accounting. Perhaps we can help each other in the job hunt. May I send you a connection request and keep in touch?
  38. 38. ©2013 LinkedIn Corporation. All Rights Reserved. 38 4. Be an Insider
  39. 39. “If I were looking for my next opportunity, I would spend 75-85% of my time identifying contacts in my professional network who work for companies that have the right cultural reputation and that would allow me to be challenged, impactful and professionally happy.” Zachary Simon, Director, Global Executive Talent Acquisition, Eaton Corporation
  40. 40. ©2013 LinkedIn Corporation. All Rights Reserved. 40 Tap your connections 1.  Target companies where you have connections, even if no job is immediately available 2.  Determine specific target position(s), and request introductions to recruiters and others 3.  Apply for the jobs 4.  Follow up with hiring managers/recruiters
  41. 41. ©2013 LinkedIn Corporation. All Rights Reserved. 41 Step 1: Create a list of target companies
  42. 42. ©2013 LinkedIn Corporation. All Rights Reserved. 42
  43. 43. ©2013 LinkedIn Corporation. All Rights Reserved. 43
  44. 44. ©2013 LinkedIn Corporation. All Rights Reserved. 44
  45. 45. ©2013 LinkedIn Corporation. All Rights Reserved. 45
  46. 46. ©2013 LinkedIn Corporation. All Rights Reserved. 46 Reach out to a connection …exploring new opportunities. I've been following the excellent work you're doing at IBM -- I loved the recent Watson news -- and would be interested to learn more about your experience at the company. Would you be open to a brief phone chat sometime soon? I'd really appreciate your time and insight. Thanks and all the best, Lindsey Working at IBM Greg Roulette
  47. 47. “Keep in mind the mentality of recruiters. Their number one priority is filling the open positions that are currently on their desks, not helping find people their next opportunity.” Zachary Simon, Director, Global Executive Talent Acquisition, Eaton Corporation
  48. 48. ©2013 LinkedIn Corporation. All Rights Reserved. 48 Step 2: Determine specific position(s) to target
  49. 49. ©2013 LinkedIn Corporation. All Rights Reserved. 49 Determine specific position(s) to target
  50. 50. ©2013 LinkedIn Corporation. All Rights Reserved. 50 Find insiders Zoe Childs Rebecca Fox Richard Halleny
  51. 51. ©2013 LinkedIn Corporation. All Rights Reserved. 51 Request introductions Barbara, I’m very excited about a technical product manager position available at Zoe’s company, and I saw that you are connected to her. As you know, I am passionate about my work and eager to contribute to a strong team. I know that Zoe is not a recruiter, but I am hoping she might be willing to provide some insight into the company, particularly their great work in mobile. Would you be willing to introduce me? Thank you for considering my request, and please let me know if there’s anything I can do to support you. Referral to Zoe at Adobe Barbara Salinas Barbara Salinas Lindsey Pollak Career & Workplace Expert / LinkedIn Ambassador Tell Barbara Salinas why you want to get introduced (may get forwarded to Zoe Childs) Zoe Childs HR at Adobe
  52. 52. ©2013 LinkedIn Corporation. All Rights Reserved. 52 Step 3: Apply for the job(s)!
  53. 53. ©2013 LinkedIn Corporation. All Rights Reserved. 53 Step 4: Follow up Richard Halleny
  54. 54. ©2013 LinkedIn Corporation. All Rights Reserved. 54 Step 4: Follow up Richard: Richard is Richard’s Richard, I recently applied for the technical product manager position you posted here on LinkedIn (#12345) and I wanted to express my excitement about the possibility of joining the Adobe team. I have 10 years experience in the field with a special expertise in leading cross-functional teams. I’m also a longtime fan of your CS products and would be honored to work on the team developing new CS features. Thank you for considering my application. Please let me know if I can share any additional information or qualifications.
  55. 55. “The worst thing is when you can tell someone is sending mass emails. Customize your approach to each position or person. We don’t want someone who just wants to get a job anywhere. We want someone who is passionate about working here. Make us feel special!” Cyndi Klein, Technical Recruiter, Rackspace
  56. 56. ©2013 LinkedIn Corporation. All Rights Reserved. 56 The InMail Guarantee
  57. 57. ©2013 LinkedIn Corporation. All Rights Reserved. 57 5. Be Savvy
  58. 58. “I don’t want my current employer to know I’m job hunting.” Challenge #1
  59. 59. ©2013 LinkedIn Corporation. All Rights Reserved. 59 1. Change your contact settings
  60. 60. ©2013 LinkedIn Corporation. All Rights Reserved. 60 2. Alter your badge settings
  61. 61. ©2013 LinkedIn Corporation. All Rights Reserved. 61 3. Hide your activity broadcasts
  62. 62. “I’ve been unemployed for an extended period of time.” Challenge #2
  63. 63. “The biggest thing to do is to have a credible, honest rationale for the gap in your resume. Don’t try to hide it. Don’t try to falsify what you’ve done. The second thing is to be able to talk about what you did during that time, whether it’s paid or unpaid work.” Debbie Biondolillo, former VP of HR, Apple
  64. 64. ©2013 LinkedIn Corporation. All Rights Reserved. 64 Explaining long-term unemployment
  65. 65. ©2013 LinkedIn Corporation. All Rights Reserved. 65 Explaining other gaps
  66. 66. ©2013 LinkedIn Corporation. All Rights Reserved. 66 Highlight volunteer work
  67. 67. ©2013 LinkedIn Corporation. All Rights Reserved. 67 Success Story
  68. 68. “I am trying to change careers.” Challenge #3
  69. 69. ©2013 LinkedIn Corporation. All Rights Reserved. 69 1. Explain your career change in your headline Experienced College Instructor Seeking Role in Corporate Training Greater New York City Area Professional Training & Coaching
  70. 70. ©2013 LinkedIn Corporation. All Rights Reserved. 70 2. Explain your career change in your summary
  71. 71. ©2013 LinkedIn Corporation. All Rights Reserved. 71 3. Participate in new LinkedIn Groups
  72. 72. ©2013 LinkedIn Corporation. All Rights Reserved. 72 4. Engage your network Juan Gutierreze Lindsey Pollak<lindseypollak.com> Juan, You’ve always been so supportive of me, so I wanted to reach out and let you know that I’m making a career change. I’m in the midst of transitioning from my role as a college instructor into the world of corporate training. I’m really excited to make the move! Would you have some time in the next few weeks for a brief phone chat so I can seek your advice on the transition? I’d really value your perspective. Thank you, Seeking your advice on my next career move
  73. 73. ©2013 LinkedIn Corporation. All Rights Reserved. 73 Success Story
  74. 74. ©2013 LinkedIn Corporation. All Rights Reserved. 74 Summary 1.  Be Smart: Implement the “no-brainers” 2.  Be Found: Think like a recruiter 3.  Be Top-of-Mind: Increase your visibility 4.  Be an Insider: Make the most of your connections 5.  Be Savvy: Overcome specific challenges
  75. 75. ©2013 LinkedIn Corporation. All Rights Reserved. 75 Questions
  76. 76. ©2013 LinkedIn Corporation. All Rights Reserved. 76 Visit our Resources website http://premium.linkedin.com/jobseeker/resources.html

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