Your SlideShare is downloading. ×
B2B Buyer Journey – 5 Points to Consider [INFOGRAPHIC]
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

B2B Buyer Journey – 5 Points to Consider [INFOGRAPHIC]

261

Published on

What has happened in the B2C space is now happening in B2B. With the availability of a seemingly infinite amount of online resources, it is the duty of the marketer to develop a clear voice within the …

What has happened in the B2C space is now happening in B2B. With the availability of a seemingly infinite amount of online resources, it is the duty of the marketer to develop a clear voice within the overcrowded marketplace of content and consider the B2B Buyer Journey

The best way to create that message is through a commitment to listen to the consumer and respond with meaningful information.

Lead nurturing allows marketers to communicate with prospects on a step-by-step basis to develop a meaningful relationship by becoming a trusted source of information in a given space.

Over-complication is a common pratfall when it comes to lead generation. Refer to the 80/20 principle as a baseline to combat this, which states that most often, 80% of the effects of a given event are a direct result of only 20% of the causes.

Don’t overwhelm the customer with messaging. Keep it simple, and most importantly, keep it relevant.

Check out our infographic for our 5 key data points to keep in mind when considering the B2B Buyer Journey.

Published in: Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
261
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
7
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

×