The 10 E's of Inbound Marketing
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The 10 E's of Inbound Marketing

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Over of Inbound Marketing. Highlights the process of Educating Targets, Emotionalizing Content, Exposing Content, Escorting Prospects, Enlisting Subscribers, Engaging Communities, Encouraging......

Over of Inbound Marketing. Highlights the process of Educating Targets, Emotionalizing Content, Exposing Content, Escorting Prospects, Enlisting Subscribers, Engaging Communities, Encouraging Influencers, Empowering Advocates, Enabling Real-time Experiences and Examining Results

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  • 1. SOCIAL MEDIA& CONTENT MARKETING Dr. Jim Barry May 2014 The 10 E’s of Inbound Marketing
  • 2. Slide 2 Inbound Marketing: From 4 P’s to 10 E’s EDUCATE Targets EMOTIONALIZE Content EXPOSE Content ESCORT Prospects ENLIST Subscribers ENGAGE Communities ENCOURAGE Influencers EMPOWER Advocates EMBRACE Omni- Channels EXAMINE Results 10 E’s of Inbound Marketing
  • 3. Slide 3 Educate Target Audience •Connect Problem Solving to: • Pain Points • Buyer Journey •Aim Content for: • Utility • Trust Building • Timely Relevance • Warm Selling
  • 4. Slide 4 Educate Target Audience
  • 5. Slide 5 Emotionalize Content
  • 6. Slide 6 Exposing Content Through Social Media Channels Publishing Content through Social Media* Feature it on Facebook Tweet It on Twitter Grab Attention on Google+ Lead in on LinkedIn Pin It on Pinterest * Source: Social Media Examiner (Mike Bal) @ http://bit.ly/1etluuh
  • 7. Slide 7 Escort Prospects for Lead Nurturing Lead Nurturing through Rich Content & Emails Permit: Lead qualifying while educating Permission-based escorting of leads through sales funnel Personalized responses from tracked content consumption CRM TrackingContent Qualifying
  • 8. Slide 8 Enlist Subscribers
  • 9. Slide 9 Engage Communities Engage Communities for: Relationship building Content sharing Brand advocacy Engage Communities with: Events Contests Games
  • 10. Slide 10 Encourage Influencers Enlist Influencers for: Greater reach Credibility Higher conversions
  • 11. Slide 11 Empower Advocates Empowering Advocates to: Turn B2B/B2C to H2H (human to human) Trigger engagement Spread a consistent story “Employees are the biggest brand advocates”
  • 12. Slide 12 EMBRACE Omni-Channels Socializing, Mobilizing, Localizing  Using SoLoMo Ad Audience Networks for Context Marketing  Using SoLoMo Apps for Real Time Marketing  Using SoLoMo Video for Customer Experience
  • 13. Slide 13 Examine Results Monitor & Examine for: Social Media ROI Return on Influence Return on Relationship Return on Inbound Marketing
  • 14. Slide 14 From 4 P’s to 10 E’s Educate Targets Emotionalize Content Expose Content Escort Prospects Enlist Subscribers Engage Communities Encourage Influencers Empower Advocates Enable Real-time Experiences Examine Results