2014 Social Media Predictions
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2014 Social Media Predictions

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2014 Social Media Predictions 2014 Social Media Predictions Presentation Transcript

  • SOCIAL MEDIA& CONTENT MKTG 2014 PREDICTIONS MKT 3210 Dr. Jim Barry Jan. 2014 Impacts on Strategy Entrepreneurial Strategy Development
  • Slide 2 MKT 59552014: A YEAR OF THE OXYMORON
  • Slide 3 MKT 59552014: A YEAR OF THE OXYMORON 1. Open Secrets 2. Personalized Anonymity 3. Erasable Relationships
  • Slide 4 MKT 59552014: A YEAR OF THE OXYMORON 4. Paid Trust 5. Unwinding Fatigue 6. Longer but Shorter- Form Content
  • Slide 5 MKT 59552014: A YEAR OF THE OXYMORON 7. Smaller Use of Big Data 8. Interrupting Permission Marketing 9. Edutainment
  • Slide 6 MKT 59552014: A YEAR OF THE OXYMORON 10.More Exact Estimates 11.Social Technology 12.Acting Naturally 13.A Pretty Ugly Facebook
  • Slide 7 MKT 59552014 SOCIAL MEDIA GROWTH FACTORS
  • Slide 8 MKT 5955INFRASTRUCTURE
  • Slide 9 MKT 5955STRATEGY
  • Slide 10 MKT 5955SUCCESS MODELS
  • Slide 11 MKT 5955SOCIAL EXPERIENCE
  • Slide 12 MKT 59552014 KEY DYNAMICS Big Data ROI Analytics Infobesity Content Curation Micro-Content Social Pay-for- Play Real-Time Marketing Mobile Friendliness Context Marketing Social Business Platform Specific Content
  • Slide 13 MKT 59552014 RISING STARS
  • Slide 14 MKT 59552014 REBOUNDERS
  • Slide 15 MKT 59552014 RIPs
  • Slide 16 MKT 59552014 MARGINALS
  • Slide 17 MKT 5955CONCLUSION • 2014 Will Be About Content Context Marketing • Measurable, well-targeted marketing efforts • Micro-content, real-time and mobile friendly • Visual oriented • Brands Will Qualify Their Investments • Pay-to-Play • Storytelling • Subscription-based • Social ROI