E-MARKETING BASICS<br />Presented by: Madina Domun (MBA – University of Mauritius)<br />
Contents<br />1<br />2<br />3<br />4<br />5<br />6<br />7<br />8<br />Introduction to eMarketing<br />Online Community<br ...
Introduction to eMarketing<br />Marketing is the adaptive process by which firms collaborate with customers and partners t...
Connected Marketing Process<br />7<br />1<br />2<br />6<br />5<br />4<br />3<br />8<br />Sense value<br />Define value<br ...
Web 2.0<br />Social Web<br />More interaction with end-user whereby the end-user is not only a user of the application but...
Web 2.0 (cont’d)<br />
Customer Interface Design – 7 C’s<br />Context: Site’s layout and design<br />Content: Texts, pictures, sound, videos<br /...
Online Community<br />Online community – A set of interwoven relationships build upon shared interest that satisfy individ...
Online Community (cont’d)<br />Transfer of value in a community can be:<br /> user to administrator – subscription fees, …...
Social media<br />Share<br />Anyone can promote anything to everyone<br />Example:  DIGG<br />Publish<br />Everyone can pu...
Social media (cont’d)<br />
SEM – Search Engine Marketing<br />Search Engine Marketing – Improving the position of a website on a particular search en...
SEM – Search Engine Marketing (cont’d)<br />
SEO – Search Engine Optimization<br />It defines the fundamental presence your website has on search engines<br />SEO is a...
SEO – Search Engine Optimization (cont’d)<br />SEO = Improving your profile in the natural listings of a search engine<br ...
PPC – Pay per click<br />Pay per click tends to be more tactical as compared to SEO which is rather strategic .<br />PPC –...
Conclusion<br />Internet Marketing = no geographical boundaries + business visibility increases<br />Internet Marketing = ...
Upcoming SlideShare
Loading in …5
×

eMarketing basics

653 views

Published on

eMarketing basics

Published in: Education
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
653
On SlideShare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
15
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

eMarketing basics

  1. 1. E-MARKETING BASICS<br />Presented by: Madina Domun (MBA – University of Mauritius)<br />
  2. 2. Contents<br />1<br />2<br />3<br />4<br />5<br />6<br />7<br />8<br />Introduction to eMarketing<br />Online Community<br />Connected marketing process<br />Web 2.0<br />Customer Interface Design<br />SEM, SEO, PPC<br />Conclusion<br />Social Media<br />
  3. 3. Introduction to eMarketing<br />Marketing is the adaptive process by which firms collaborate with customers and partners to jointly create, deliver, and sustain value for all stakeholders<br />(Ref: Prof. Victor)<br />And e-Marketing is simply marketing done via the internet<br />e-Marketing allows:<br />Value co-creation with customers<br />Global reach: New markets and global competition<br />Traceable and measurable results<br />One-to-one marketing<br />Better conversion rate<br />More interesting campaigns<br />Personalization<br />24h marketing at lower cost<br />
  4. 4. Connected Marketing Process<br />7<br />1<br />2<br />6<br />5<br />4<br />3<br />8<br />Sense value<br />Define value<br />Sustain value<br />Realize value<br />Customer <br />Relationship<br />Repository<br />Augment value<br />Communicate value<br />Deliver value<br />Capture value<br />
  5. 5. Web 2.0<br />Social Web<br />More interaction with end-user whereby the end-user is not only a user of the application but also a participant.<br />SOA (Service-oriented Architecture)<br />How Web 2.0 applications expose the functionality so as other applications can leverage and integrate the functionality providing a set of much richer applications<br />What is Web 2.0?<br />Examples:<br />Tagging contents, blogging, podcasting, contributing to wiki<br />Examples: Mash-ups, web services, RSS, Feeds<br />RIA (Rich Internet Application)<br />How do we bring the experience from desktop to browser whether it is from a graphical point of view or a usability point of view<br />Examples: AJAX and Flash<br />
  6. 6. Web 2.0 (cont’d)<br />
  7. 7. Customer Interface Design – 7 C’s<br />Context: Site’s layout and design<br />Content: Texts, pictures, sound, videos<br />Community: user to user interaction<br />Customization: Ability to self tailor <br />Connection: Links to other sites<br />Communication: site-to-user & vice versa<br />Commerce: Commercial transactions<br />Careful attention should be paid while designing the interface of the website and it should meet the requirements of the 7 C’s in order to deliver value to end-users in terms of interactivity and individuality.<br />
  8. 8. Online Community<br />Online community – A set of interwoven relationships build upon shared interest that satisfy individual needs that would otherwise be unattainable (Ref: Dr Victor)<br />Shared interest arising out of commonality<br />Shared interest in activity<br />Shared interest in information<br />
  9. 9. Online Community (cont’d)<br />Transfer of value in a community can be:<br /> user to administrator – subscription fees, …<br />user to user – relationships , conversations, …<br />administrator to user – reward points, supervised chats, …<br />
  10. 10. Social media<br />Share<br />Anyone can promote anything to everyone<br />Example: DIGG<br />Publish<br />Everyone can publish anything for everyone<br />Example: Twitter<br />Social Media<br />Network<br />Anyone can connect with everyone from anywhere<br />Example: Facebook<br />
  11. 11. Social media (cont’d)<br />
  12. 12. SEM – Search Engine Marketing<br />Search Engine Marketing – Improving the position of a website on a particular search engine<br />Imagine that there are 40 millions websites on the Internet, how would you get visitors to your website, how would you drive traffic to your website?<br />SEM<br />SEO<br />PPC<br />Search engines are therefore used to find a particular website.<br />With SEM, your website can be made visible and direct well targeted traffic to your website at a low cost.<br />CP<br />SP<br />
  13. 13. SEM – Search Engine Marketing (cont’d)<br />
  14. 14. SEO – Search Engine Optimization<br />It defines the fundamental presence your website has on search engines<br />SEO is all about delivering free traffic to your website<br />SEO entails revamping your website:<br />Technical architecture: how well structured your website is for web spiders<br />Content: How well the contents of your website reflects what the users are searching for<br />Offsite factors like linking: Directly affects your website position in its community and heavily influences Google ranking<br />
  15. 15. SEO – Search Engine Optimization (cont’d)<br />SEO = Improving your profile in the natural listings of a search engine<br />Eye tracking studies have proven that there is a vast majority concentration on the left hand side (natural listings) of Google search engine.<br />Over the long term, SEO will deliver bulk traffic to your website on a low cost and low risk basis.<br />SEO works well with Pay per click<br />
  16. 16. PPC – Pay per click<br />Pay per click tends to be more tactical as compared to SEO which is rather strategic .<br />PPC – Completely performance based, that is focus is on what is good about your campaign and identify weaknesses.<br />For every user click, you pays. With PPC, you see results in days.<br />Well managed PPC = Reduced cost per acquisition and increased ROI<br />
  17. 17. Conclusion<br />Internet Marketing = no geographical boundaries + business visibility increases<br />Internet Marketing = create customer interaction and individuality -> leading to customer satisfaction + customer experience<br />

×