E!
NETWORK
HOW E! CHOOSES CELEBRITY PERSONALITIES
AND CREATES A CULTURE OF FRICTION IN
ORDER TO GAIN AN AUDIENCE
By Madi M...
HISTORY
• 1987, 1990
• Barker channel
• Over 84% of
American households
• Canada
• Europe, Australia
& Asia
RECENTLY
E! FAIL

http://www.youtube.com/watch?v=rqEdQDbJx1s
ATTEMPTING TO FIND GOLD

“Kim started out
from pretty much
nothing and now
everyone knows
who she is.
That’s what I
want t...
E! WIN
CREATING CONFLICT
TO GAIN MOMENTUM

http://www.youtube.com/watch?v=wr_52T_IKTA

http://www.youtube.com/watch?v=G-5-Uoi1e0c
E! RECIPE FOR
SUCCESS
Celebrity
+
Contrived Conflict
=
Hit show?
THANK YOU
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Reality tv

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Reality tv

  1. 1. E! NETWORK HOW E! CHOOSES CELEBRITY PERSONALITIES AND CREATES A CULTURE OF FRICTION IN ORDER TO GAIN AN AUDIENCE By Madi McCallum
  2. 2. HISTORY • 1987, 1990 • Barker channel • Over 84% of American households • Canada • Europe, Australia & Asia
  3. 3. RECENTLY
  4. 4. E! FAIL http://www.youtube.com/watch?v=rqEdQDbJx1s
  5. 5. ATTEMPTING TO FIND GOLD “Kim started out from pretty much nothing and now everyone knows who she is. That’s what I want to do” -Ryan Lochte
  6. 6. E! WIN
  7. 7. CREATING CONFLICT TO GAIN MOMENTUM http://www.youtube.com/watch?v=wr_52T_IKTA http://www.youtube.com/watch?v=G-5-Uoi1e0c
  8. 8. E! RECIPE FOR SUCCESS Celebrity + Contrived Conflict = Hit show?
  9. 9. THANK YOU
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