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Transcript

  • 1. E! NETWORK HOW E! CHOOSES CELEBRITY PERSONALITIES AND CREATES A CULTURE OF FRICTION IN ORDER TO GAIN AN AUDIENCE By Madi McCallum
  • 2. HISTORY • 1987, 1990 • Barker channel • Over 84% of American households • Canada • Europe, Australia & Asia
  • 3. RECENTLY
  • 4. E! FAIL http://www.youtube.com/watch?v=rqEdQDbJx1s
  • 5. ATTEMPTING TO FIND GOLD “Kim started out from pretty much nothing and now everyone knows who she is. That’s what I want to do” -Ryan Lochte
  • 6. E! WIN
  • 7. CREATING CONFLICT TO GAIN MOMENTUM http://www.youtube.com/watch?v=wr_52T_IKTA http://www.youtube.com/watch?v=G-5-Uoi1e0c
  • 8. E! RECIPE FOR SUCCESS Celebrity + Contrived Conflict = Hit show?
  • 9. THANK YOU