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  • 1.
    • INTRODUCTION
    • 2. MICRO ENVIRONMENT
    COMPANY
    SUPPLIERS
    MARKETING INTERMEDIARIES
    COMPETITORS
    CUSTOMERS
    PUBLICS
    • MACRO ENVIRONMENT
    DEMOGRAPHIC FORCES
    ECONOMIC FORCES
    NATURAL FORCES
    TECHNOLOGICAL FORCES
    POLITICAL FORCES
    CULTURAL FORCES
  • 3.
    • INITIALLY HINDUSTAN LEVER LIMITED
    • 4. RENAMED IN 2007 AS HINDUSTAN UNILIVER LIMITED
    • 5. 15000 EMPLOYEES
    • 6. SALES Rs. 13,718 CRORES
    • 7. 37 FACTORIES
    • 8. 35 POWER BRANDS
    • 9. BIGGEST SUPPLY CHAIN IN INDIA
    • 10. ANNUAL TURNOVER Rs.13000 CRORES
    • 11. FORTUNE 500 TRANSNATIONAL
    • 12. LARGEST CONSUMER BASE
    • 13. WELL ORGANISED AND WELL MANAGED COMPANY
    • 14. INTENSIVE R&D
    • 15. HIGHLY FOCUSED ON VALUES AND ETHICS
    • 16. QUALITY CONSCIOU S
  • MICRO ENVIRONMENT
    SUPPLIERS
    • AGRICULTURE RAW MATERIAL DIRECTLY FROM FARMERS
    • 17. 2000 SUPPLIER & ASSOCIATES TO 37 FACTORIES
    • 18. SUPPLY MANAGEMENT CHAIN-’PROJECT LEAP’
    • 19. TATA CHEMICALS FOR SOAPS AND SHAMPOOS
    MARKETING INTERMEDIARIES
    • LARGE DISTRIBUTION SYSTEM
    • 20. ONLINE – “SANGAMDIRECT”
    • 21. COSMETIC BRANDS FROM “ASSAM SUPPLY CHAIN” TO EASTERN INDIA WITH STOCK IN NAGPUR
    • 22. EXPERIMENTAL KIOSKS UNDER LIPTON
    • 23. SALES OFFICERS 3 TO 5 STEP PROCESS
    • 24. 35 % OF FMCG PRODUCTS BY LOCAL RETAILER
  • MICRO ENVIRONMENT
    COMPETITORS
    CADBURY
    COLGATE
    MARICO
    NESTLE
    P&G HYGIENE
    RECKITT & BENCKISER
    CAGR IN LAST 10 YEARS
  • 25. CUSTOMERS
    MICRO ENVIRONMENT
    PUBLICS
    EMPLOYEES:
    • 15000 EMPLOYEES INCLUDING 1300 MANAGERS
    • 28. They respect the dignity of the individuals and the right of employees to freedom of association.
    CONSUMERS:
    Provide quality products and services
    SHAREHOLDERS:
    52.10 % EQUITY STAKE IS WITH HUL, REST 360675 INDIVIDUAL AND FINANCIAL
    BUSINESS PARTNERS:
    Aims at establishing mutually beneficial relations and adhere to business principles.
  • 29. MACRO ENVIRONMENT
    DEMOGRAPHIC FACTORS
    • HUN HAS SPREAD TO 1500 TOWNS & CITIES BACKED BY 28 OFFICES
    AND OVER 130 SERVICE CENTRES ACROSS THE COUNTRIES.
    • WELL ORGANISED AND STRONGEST DISTRIBUTION NETWORK
    • 30. CATERS ALMOST TO EACH LEVEL OF PYRAMID
    • 31. BRANDS FOR PEOPLE,PLACE,POCKET :-
    • 32. TOOTHPOWDERS DOMINANCE IN NORTH THAN IN SOUTH
    • 33. STARZ SHAMPOOZ TARGETING KIDS
    • 34. CLOSE-UP TARGETED YOUTH
    • 35. SURF TARGETTING MIDDLE AND UPPER LEVEL OF PYRAMID
    • 36. WHEEL TARGETTING LOWER LEVEL OF PYRAMID
  • MACRO ENVIRONMENT
    HUL Dominance IN SHAMPOO INDUSTRIES
    OTHERS
    30%
    OTHERS
    37%
    CLINIC
    PLUS
    70%
    HUL
    CLINIC ALL CLEAR
    63%
    HUL’S SHAMPOO SHARE IN INDIA
    SOUTH INDIAN SHAMPOO MARKET SHARE
    TOOTHPASTE DISTRIBUTION
    HUL-46%
  • 37. MACRO ENVIRONMENT
    POLITICAL
    •  HUL NEVER FUND ANY GOVERNMENT OR ANY POLITICAL PARTY
    • 38. MAOISTS ENFORCE STRIKE, CLOSE HINDUSTAN UNILEVER’S NEPAL FACTORY
    SOCIO-CORPORATE RESPONSIBILITY
    • STARTED TWO PROGRAMMES:
    • 39. SHAKTI PROGRAMME
    • 40. LIFEBUOY SWASTHYA CHETNA PROGRAMME
    • 41. BUILT VILLAGE IN EARTHQUAKE HIT GUJARAT
    • 42. REHABILITATION AND RELIEF IN TSUNAMI HIT REGIONS IN S.INDIA
    • 43. CAUSE OF SPECIAL AND UNDERPRIVILEDGED CHILDREN
    • 44. CAUSE FOR DESTITUTES AND HIV POSITIVE
  • MACRO ENVIRONMENT
    TECHNOLOGICAL
    HUL has traditionally been a company, which incorporates latest technology in all its operations. The Hindustan Unilever Research Centre (HURC) was set up in 1958, and now has facilities in Mumbai and Bangalore. HURC and the Global Technology Centres in India have over 200 highly qualified scientists and technologists, many with post-doctoral experience acquired in the US and Britain.
    • PURE-IT
    • 45. ICE CREAM FREEZING TECHNOLOGY
    • 46. PLOUGH SHARE MIXER TECHNOLOGY
    • 47. SURF LAUNDRY SERVICE IN BANGLORE
    CULTURAL
    • LAKHME SALONS TO LAKME LEVER PVT LTD
    • 48. 10 MILLION WOMEN CUSTOMERS
    • 49. FAIR & LOVELY FOR MASS MARKET
    • 50. HERBAL PRODUCTS LIKE HAMAM
  • MACRO ENVIRONMENT
    NATURAL
    • THERMOMETER FACTORY POLLUTION
    • 51. WATER CONSERVATION, WATER SHEDS REDUCED GROUND WATER CONSUMPTION BY 50%
    • 52. RECYCLE WATER CONSUMPTION BY REVERSE OSMOSIS PLANTS & SOLAR EVAPORATION
    • 53. 25% REDUCTION IN CO2 HAS PLOUGH SHARE MIXER TECHNOLOGY
    ECONOMIC
    • RECESSION UNVEILS NEW BUSINESS OPPORTUNITIES FOR HINDUSTAN UNILEVER LIMITED: PAUL POLMAN, CEO, UNILEVER
    • 54. 14.5% GROWTH OF FMGC MARKET IN INDIA
    • 55. SHAMPOO SACHET
  • JOHNSON & JOHNSON
    (AMBI,PURPOSE,
    ROC-RETINOL )
    PORTER’S MODEL
    SOAPS 47.5 FRM 53.4%
    DETERGENTS 36.8FRM 38.9%,
    SHAMPOO 44.7 FRM 46.3%
    ALL CLASSES
    FARMERS,
    TATA CHEMICALS
    LOCAL PRODUCTS:-
    LOCAL VENDORS