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It is a PPT on Business Strategy of Conglomerates. Presented by Students of FMG-18A, FORE School Of Management, New Delhi

It is a PPT on Business Strategy of Conglomerates. Presented by Students of FMG-18A, FORE School Of Management, New Delhi

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  • 1. By:
    Radhika Gupta
  • 2. Tata Profile:
    India’s Largest business group
    Diverse businesses in 7 sectors
    International income 61% of Group Revenue
    Operations in over 80 countries
    Products and services exported to 85 countries
    Largest employer in private sector: over 300000 employees
  • 3. PURPOSE: Attain leadership through business excellence in the sectors we operate in, while upholding our values and integrity, to improve the quality of life of the communities we serve.
    CORE VALUES: Integrity, understanding, excellence, unity and responsibility.
  • 4. Market capitalization of various companies
  • 5. Change in Strategies –Post 1991
    Businesses Entered and Exited
    • Passenger Cars Soaps and toiletries
    • 6. Auto Components (Mostly JVs) Cosmetics
    • 7. Retailing Consumer electronics
    • 8. Telecommunications Pharmceuticals
    • 9. Insurance Branded white goods
    • 10. Home entertainment Paints
    • 11. Biotechnology IT Hardware
    Telecom Hardware
    Oil Drilling Services
  • 12.
  • 13. Current Strategy:
    Inorganic Growth
    Backward Integration
    Market exploration
    Blue Ocean Strategy
    Globalization Strategy
  • 14.
  • 15.
  • 16.
  • 17. Swot of tata Group
  • 31.
  • 32. Tata Motors:
    Established: 1945
    Market Cap: Rs 6.763cr/$1.4bn
    India’s largest automobile company by revenue
    Leadership position in commercial vehicles
    Global no.4 in M&HCV trucks; No.2 in buses
    No.3 in Passenger car vehicles in India
    Strong subsidiaries/associates
    Tata Daewoo, Hispano , Telcon , Tata Technologies, European Technical centre in UK and Tata motors Thailand
    Thrust on growing International Presence
  • 33.
  • 34.
  • 35.
  • 36.
  • 37.
  • 38.
  • 39.
  • 40. Suggested Strategies
    Product differentiation by means of space, efficiency, comfort and luxury
    Segment penetration (Tata Nano)
    Cost Leadership
    Backward Integration
    Contingency Plan
    Partnering with Global Brands
  • 41. Tata Steel:
    • Established in 1907
    • 42. Market Capitalisation:Rs.13.301cr/$2.7bn
    • 43. Fortune 500 Company
    • 44. World’s 6th largest steelmaker: 28 MTPA
    Jamshedpur works , Corus ,Natsteel Asia ,
    Tata Steel (Thailand)
    • Presence in 50 markets; manufacturing operations in 24 countries
    • 45. Expansion plans
    Brownfield: Jamshedpur Works
    Greenfield : India and overseas
  • 46.
    • .Self sufficient in the case of the major raw material Iron ore.
    • 47. Very advanced research and development wing.
    • 48. Strong retail and distribution network.
    • 49. Aggressive mergers and acquisitions
    • 50. Raw material for steel production are rapidly depleting and non renewable
    • 51. Steel production in India is hampered by power shortages
    • 52. High cost of basic inputs and services
    • 53. Low Labour productivity.
    • 54. Rising of environmental costs due to increased concerned on global warming.
    • 55. Threat of substitutes.
    • 56. Scarcity of non renewable resources.
    • 57. Enormous scope for increasing consumption.
    • 58. Unexplored rural market
    • 59. Booming infrastructure
  • Suggested Strategies
    Invest more in R&D for technological advancements
    Focus on rural areas and tier 2 and 3 cities undergoing infrastructure developments.
  • 60. Tata Indicom
    Segments-Carriers, corporate, SME and individuals
    Networks-Domestic and International
    Established 1995
    Pan-India 3G ready CDMA network
    6bn commitment
    Entering GSM services shortly
    32m customers
    India’s largest branded telecom retail chain
    Objective: 80m customers by 2013
  • 61.
  • 62. Current strategies
    JV with foreign players like NTT DOCOMO of Japan, which provides them global exposure. And also
    Aggressive promotion tools like discounted call charges
    Pioneer of plans like 1 paisa per second
    The Limca Book of Records 2007 edition for being the First telecom operator in India to inaugurate 100 TrueValue Shoppes (TVS) across the nation on a single day.
    The addition of Youth Brand i.e. Virgin Mobiles has increased the value of TTSL.
  • 63. Future Strategies
    Since it is penetrated only in urban areas, it needs to focus on rural penetration.
    With existence of cut throat competition , the TTSL shall adopt customer centric plans.
    The Number portability has further added to the baskets of problem. Now for TTSL, the most important factor is its customer loyalty
    It shall provide the value added services so that customer can be retained.