Tata

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It is a PPT on Business Strategy of Conglomerates. Presented by Students of FMG-18A, FORE School Of Management, New Delhi

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Tata

  1. 1. By:<br />NehaArya<br />AnmolSahni<br />Radhika Gupta<br />ChinmayJagga<br />ShiviAggarwal<br />MadhusudhanPartani<br />
  2. 2. Tata Profile:<br />India’s Largest business group<br />Diverse businesses in 7 sectors<br />International income 61% of Group Revenue<br />Operations in over 80 countries<br />Products and services exported to 85 countries<br />Largest employer in private sector: over 300000 employees<br />
  3. 3. PURPOSE: Attain leadership through business excellence in the sectors we operate in, while upholding our values and integrity, to improve the quality of life of the communities we serve.<br /> <br />CORE VALUES: Integrity, understanding, excellence, unity and responsibility. <br /> <br />
  4. 4. Market capitalization of various companies<br />
  5. 5. Change in Strategies –Post 1991<br />Businesses Entered and Exited<br />Entries:Exits:<br /><ul><li>Passenger Cars Soaps and toiletries
  6. 6. Auto Components (Mostly JVs) Cosmetics
  7. 7. Retailing Consumer electronics
  8. 8. Telecommunications Pharmceuticals
  9. 9. Insurance Branded white goods
  10. 10. Home entertainment Paints
  11. 11. Biotechnology IT Hardware</li></ul> Telecom Hardware<br /> Oil Drilling Services<br /> Cement<br />
  12. 12.
  13. 13. Current Strategy:<br />Diversification<br />Inorganic Growth<br />Backward Integration<br />Market exploration<br />Blue Ocean Strategy<br />Globalization Strategy<br />
  14. 14.
  15. 15.
  16. 16.
  17. 17. Swot of tata Group<br /><ul><li>Experience
  18. 18. Microenvironment
  19. 19. Business Model
  20. 20. Resource and capabilities culture
  21. 21. Value Chain
  22. 22. Distribution
  23. 23. Macro environment
  24. 24. Exports
  25. 25. New Products
  26. 26. New Markets
  27. 27. Acquisitions and Mergers
  28. 28. Free Market
  29. 29. Low Barriers
  30. 30. Globalization of Economy</li></li></ul><li>
  31. 31.
  32. 32. Tata Motors:<br />Established: 1945<br />Market Cap: Rs 6.763cr/$1.4bn<br />India’s largest automobile company by revenue<br />Leadership position in commercial vehicles<br /> Global no.4 in M&HCV trucks; No.2 in buses<br />No.3 in Passenger car vehicles in India<br />Strong subsidiaries/associates<br />Tata Daewoo, Hispano , Telcon , Tata Technologies, European Technical centre in UK and Tata motors Thailand<br />Thrust on growing International Presence<br />
  33. 33.
  34. 34.
  35. 35.
  36. 36.
  37. 37.
  38. 38.
  39. 39.
  40. 40. Suggested Strategies<br />Product differentiation by means of space, efficiency, comfort and luxury<br />Segment penetration (Tata Nano)<br />Cost Leadership<br />Backward Integration<br />Contingency Plan<br />Partnering with Global Brands <br />
  41. 41. Tata Steel:<br /><ul><li>Established in 1907
  42. 42. Market Capitalisation:Rs.13.301cr/$2.7bn
  43. 43. Fortune 500 Company
  44. 44. World’s 6th largest steelmaker: 28 MTPA</li></ul>Jamshedpur works , Corus ,Natsteel Asia ,<br />Tata Steel (Thailand)<br /><ul><li>Presence in 50 markets; manufacturing operations in 24 countries
  45. 45. Expansion plans</li></ul>Brownfield: Jamshedpur Works<br />Greenfield : India and overseas<br />
  46. 46. <ul><li>.Self sufficient in the case of the major raw material Iron ore.
  47. 47. Very advanced research and development wing.
  48. 48. Strong retail and distribution network.
  49. 49. Aggressive mergers and acquisitions
  50. 50. Raw material for steel production are rapidly depleting and non renewable
  51. 51. Steel production in India is hampered by power shortages
  52. 52. High cost of basic inputs and services
  53. 53. Low Labour productivity.
  54. 54. Rising of environmental costs due to increased concerned on global warming.
  55. 55. Threat of substitutes.
  56. 56. Scarcity of non renewable resources.
  57. 57. Enormous scope for increasing consumption.
  58. 58. Unexplored rural market
  59. 59. Booming infrastructure</li></li></ul><li>Suggested Strategies<br />Invest more in R&D for technological advancements<br />Focus on rural areas and tier 2 and 3 cities undergoing infrastructure developments.<br />
  60. 60. Tata Indicom<br />Services-Fixed/mobile,voice/data/VAS<br />Segments-Carriers, corporate, SME and individuals<br />Networks-Domestic and International<br />Established 1995<br />Pan-India 3G ready CDMA network<br />6bn commitment<br />Entering GSM services shortly<br />32m customers<br />India’s largest branded telecom retail chain<br />Objective: 80m customers by 2013<br />
  61. 61.
  62. 62. Current strategies<br />JV with foreign players like NTT DOCOMO of Japan, which provides them global exposure. And also <br />Aggressive promotion tools like discounted call charges<br />Pioneer of plans like 1 paisa per second<br />The Limca Book of Records 2007 edition for being the First telecom operator in India to inaugurate 100 TrueValue Shoppes (TVS) across the nation on a single day.<br />The addition of Youth Brand i.e. Virgin Mobiles has increased the value of TTSL.<br />
  63. 63. Future Strategies<br />Since it is penetrated only in urban areas, it needs to focus on rural penetration.<br />With existence of cut throat competition , the TTSL shall adopt customer centric plans.<br />The Number portability has further added to the baskets of problem. Now for TTSL, the most important factor is its customer loyalty<br />It shall provide the value added services so that customer can be retained.<br />

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