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It is a PPT on Business Strategy of Conglomerates. Presented by Students of FMG-18A, FORE School Of Management, New Delhi

It is a PPT on Business Strategy of Conglomerates. Presented by Students of FMG-18A, FORE School Of Management, New Delhi

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  • 1. Presented By: Akshat Vaid - 91004 Ankur Sharma - 91008 Harshita Periwal - 91024 Karan Khanna - 91026 Mudita Maheshwari - 91034 Nikhil Soni - 91038
  • 2. ITC LTD
    • Established on August 24, 1910
    • One of India’s biggest private sector companies
    • It sets high standards for its employees and business
    • ITC's corporate strategy aims at creating multiple drivers of growth
    • The ITC Vision:
    • Sustain ITC’s position as one of India’s most valuable corporations through world class performance, creating growing value for the Indian economy and the company’s stakeholders
  • 3. BUSINESS PORTFOLIO
  • 4. SWOT ANALYSIS STRENGTHS WEAKNESSES
    • Brand Image
    • Distribution Network
    • Management
    • Dependence on Tobacco
    • Revenues
    • Negative association of tobacco
    OPPORTUNITIES THREATS
    • Rural Market
    • e-Choupal
    • Increased spending power of rural sector
    • Competition, domestic
    • and International
    • Increasing tax rates
    • charged on cigarettes
  • 5. ITC LTD BCG Market Growth Rate Relative Market Share High Low High Low Agri Business Paper and Packaging Hotels Cigarettes FMCG: Foods and Healthcare Infotech
  • 6. FUTURE STRATEGIES
    • No new investments in cigarettes
    • New ventures in agri business
    • High degree of promotion
    • Use their distribution network to reach rural areas
    • Bypass attack through economy and budget hotels
    • Distribution and pricing of food products
    • Tie ups and acquisitions to boost IT business
  • 7. FMCG
  • 8. FMCG - CIGARETTES
  • 9. CIGARETTES
    • Wide range , market leader in every segment
    • Tax measures became harsher in 2007
    • Volume sales declined
    • ITC had to tweak its pricing strategy. Employed differentiated pricing
    • Future looks promising
      • Rising disposable income and lower aversion to smoking
      • India has low per capita cigarette consumption compared to the world
  • 10. BCG MATRIX
  • 11. FUTURE STRATEGIES
    • Strategic targeting of women and children
    • Flavored cigarettes
    • Increasing exports
    • Use other businesses to provide high visibility
    • Naming other brands like Wills Lifestyle
  • 12. FMCG - FOOD
    • Entry into branded
    • and packaged food
    • business in 2001
    • Food business is
    • represented in 4
    • categories
      • Ready to eat food
      • Staples
      • Confectionary
      • Snack foods
  • 13. CURRENT SCENARIO
    • Entering into less competitive or unexplored markets
    • Distribution network
    • Market differentiation
    • Leveraging technology
    • Variety in offerings
    • Extensive advertising
    • Quality product
  • 14. BCG BISCUIT INDUSTRY
  • 15. FUTURE STRATEGIES
    • Cut down prices in the biscuit domain
    • Penetrate the rural market
    • Low fat chips
    • Promote
    • Conduct public events
  • 16. ITC - HOTELS
  • 17. CATEGORIES
    • ITC Hotels luxury collection
    • Welcom Hotels
    • Fortune Hotels
    • WelcomHeritage
  • 18. COMPETITORS
  • 19. SWOT ANALYSIS STRENGTHS WEAKNESSES
    • Diversity
    • Government Support
    • Market Share
    • Slow Implementation
    • Susceptible to political
    • events
    OPPORTUNITIES THREATS
    • Rising income of consumers
    • Increasing competition as a threat for all players
  • 20. FUTURE STRATEGIES
    • Invest more to grow more
    • Economy and budget hotels
    • Political contacts
    • Go global – target east
    • Explore real estate
    • Tie ups with airlines
    • Extensive use of internet
  • 21.  
  • 22. BUSINESS ENVIORNMENT
    • Availability of high quality man power
    • Cost competitiveness
    • Sector on a high growth trajectory
  • 23. COMPETITORS
  • 24. SWOT ANALYSIS STRENGHTHS WEAKNESSES
    • Human Resource
    • Management Experience
    • Government Support
    • Growing Domestic Market
    • Brand India
    • Security Concerns
    OPPORTUNITIES THREATS
    • Increased Offshoring
    • Under-penetrated geographies and verticals
    • Competition
    • Reducing Margin
    • Weakening of US Dollar
  • 25. FUTURE STRATEGIES
    • Business in European countries
    • Reduce dependence on USA
    • Strategic acquisitions
    • Get government contracts through controlled pricing
    • Use of already established ITC brand
  • 26. ITC PAPERBOARDS & SPECIALTY PAPERS
  • 27.
    • Set up in 1925
    • Strategic backward integration for ITC cigarette business
    • Country’s largest convertor of paper board into packaging
    • Positioning as the first supplier of high value added packaging
    • Categories :
    • > Packaging
    • > Graphic
    • > Speciality
    • > Papers
  • 28. SWOT ANALYSIS STRENGTHS WEAKNESSES
    • Market Leader status
    • World Class Technology
    • Internationally competitive Quality and Cost
    • None as of now
    OPPORTUNITIES THREATS
    • Globalization
    • Complacency
    • New entrants
  • 29. FUTURE STRATEGIES
    • Pre emptive defense – Acquire rivals
    • Go global
    • Latest technology
  • 30. AGRI COMMODITIES & RURAL SERVICES
  • 31. AGRI COMMODITIES & RURAL SERVICES
    • Second largest exporter of agri products
    • Domestic sales in excess of Rs 1500 crore
    • e - Choupal initiative
    • Pioneered the cultivation and development of leaf tobacco in India
    • Future strategies for this segment include
      • Building trust
      • Training initiatives
  • 32. THANK YOU