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It is a PPT on Business Strategy of Conglomerates. Presented by Students of FMG-18A, FORE School Of Management, New Delhi

It is a PPT on Business Strategy of Conglomerates. Presented by Students of FMG-18A, FORE School Of Management, New Delhi

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    Bharti Bharti Presentation Transcript

    • Group - VI
    • Bharti Group - Overview
      Asia’s leading integrated telecom services provider
      Largest Telecom player in India with 24% market share
      Indian telecom subscriber increasing by 8-9 mn /month on average with total around 400mn currently
      Structured into four strategic business units - Mobile, Telemedia , Enterprise and Digital TV
    • Performance
    • Group Companies
    • Mobile services
      • Growth rates were down from the previous quarter
      • Reason is increased competition and tariff wars.
      • India's telecom regulator, Telecom Regulatory Authority of India (TRAI), has reported a decline in ARPU (average revenue per user) and utilization by consumers across service providers from the first quarter of this year
    • Fixed Line
      Fixed lines decline as mobile use surges
      Rising affordability of mobile services
      Impact of new entrants in 2G and 3G
    • DTH
      • The DTH market which began commercial
      operations in 2003 has been able to
      acquire over 12 Million subscribers during the past five years
      Market share of Airtel DTH is the lowest. The major reason for this may be the late entry of Airtel into the market which is in 2008
    • Broadband
      • Airtel was one of the first telecom providers to bring broadband connection to India
      Competition with BSNL
    • Bharti Retail
      Bharti Retail Ltd. is a wholly owned subsidiary of Bharti Enterprises
      Tie up with Wall Mart
      The companies would open 10 - 15 cash-and-carry facilities over 7 years and would employ 5,000 people. Each store would occupy 50,000-100,000 square feet.
      Joint partnership in agri company FieldFresh
    • Bharti AXA Life Insurance Company
      74:26 joint venture between Bharti Enterprises and AXA
      Offers a range of life insurance and wealth management products
      Accrued a loss of Rs.15.5 Crores in the 2009
      Accrued a loss of Rs.15.5 Crores in the 2009
      Accrued a loss of Rs.15.5 Crores in the 2009
    • Contribution of Revenue
    • Segment Revenue FY Comparison
    • Strategy of Bharti Group
      Acquisition Strategy
      Company has acquisition strategy to extend its fixed and cellular footprint from north and central India to south India.
      Global presence like in Srilanka ,Seychelles .Attempt to acquire MTN to to gain entry through a company already operating in 21 African nations.
      Concentration on Core Competencies
      Bharti's strength is brand management, people management and customer management
    • Bharti Group-BCG Matrix
    • Bharti Group-BCG Matrix
    • SWOT Analysis
    • Growth Areas:
      • Airtel looking at rural marketing as long term growth segment
      • Gearing up to increase revenue share from VAS (Value Added Services) and applications
      • Value Added Services
      Growth Limiters :
      • Reaching Industry Limit – Teledensity expected to reach 51% by 2012
      • Very high competition, especially on pricing front
      • Falling Margins
      • Failure of MTN deal
    • Recommendations
      This over reliance on few sectors should be reduced through more focus on growth potential sectors like Insurance and Retail
      It should also go for a very aggressive growth in Latin American and African markets
      Bharti should use its strength of large network to promote its other SBUs like insurance, DTH and broadband
      Improving the quality of DTH and changing its brand name
      To develop core competency in segments like fixed lines telephones and broadband.