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  • 1. STRATEGIC MANAGEMENT UNDER THE GUIDANCE OF: KSHAMATA MAM
  • 2. GROUP MEMBERS SANJEEV CHOUDHARY (14) SHRIRAJ BHIDE (13) HARDHIK GANDHI (47) AAKASH LADDA (02) REEMA SINGH (23) PALLAVI KADU (33)
  • 3. TATA GROUP
  • 4. INTRODUCTION MULTINATIONAL CONGLOMERATE SEVERAL PRIMARY BUSINESS SECTORS 11TH MOST REPUTABLE COMPANY IN THE WORLD-BY REPUTATION INSTITUTE FIFTH LARGEST STEEL COMPANY IN THE WORLD FIFTH GENERATION OF FAMILY STEWARDSHIP
  • 5. OVER VIEW
  • 6. PIONEERSJAMSETJI TATA DORAB JI TATA SIR RATAN TATA JRD TATA NAVAL TATA
  • 7. Deep rooted historyFOUNDATION 1868-1931 CONSOLIDATION 1932-89 EXPANSION 1990 onwards
  • 8. FOUNDATIONThe seeds of what would mature and become todays Tata group were laid long years before India became independent. CONSOLIDATIONThe Tata group ventured into new areas and built on the foundations, in spite of the restraints imposed by a controlled economy
  • 9. EXPANSION  The liberalization of the Indian economy unleashed a period of remarkable growth for the Tata group, in India and worldwide. Tata ventured in to mergers and acquisitions in the late 1990s.
  • 10. TATA GROUP OF COMPANIES • AUTOMOTIVE • ENGINEERING SERVICESENGINEERI NG • ENGINEERING PRODUCTS • COMPOSITESMATERIALS • METALS • POWER ENERGY • OIL GAS
  • 11. TATA GROUP OF COMPANIES • TATA CHEMICALS • TATA PIGMENTSCHEMICA LS • RALLIS INDIA • HOTELS AND REALITY • FINANCIAL SERVICESSERVICES • OTHER SERVICES • INFINIT RETAIL • TATA TEA • TATA CERAMICSCONSUMER • TATA MCGRAW HILL PUBLISHING COMPANYPRODUCTS • TATA INDUSTRIES • TRENT
  • 12. Values
  • 13. STRATEGIES THAT SUCCEDD A SPACE OF ITS OWN HOME ADVANTAGE A WORLD TO WIN INTEGRATION WITH TECS (TATA ECONOMIC CONSULTANCY SERVICES)
  • 14. CURRENT STRATEGIES DIVERSIFICATION INORGANIC GROWTH BACKWARD INTEGRATION MARKET EXPLORATION BLUE OCEAN STRATEGY GLOBALIZATION STRATEGY
  • 15. INTERNAL ENVIRONMENT SWOT ANALYSIS• EXPERIENCE• BUSINESS • VALUE CHAIN MODEL • DISTIBUTION• RESOURCES • MACRO AND ENVIRONME CAPABILITY NT• CULTURE STRENG WEEKNE TH SS OPPORT U- THREAT NITIES• EXPORTS • FREE MARKET• NEW • LOW BARRIERS PRODUCT • GLOBALISATION• NEW OF ECONOMY MARKETS• ACQUSTION
  • 16. EXTERNAL ENVIRONMENT PEST ANALYSIS POLITICAL ECONOMICAL SOCIAL TECNOLOGICAL
  • 17. PORTER’S-5 FORCE MODEL
  • 18. TATA’S FUTURE GOALS AND OBJECTIVESo Result of Strong Business Ethics Tata as “one” A desired to be “loved”o “Tata offers its resources as much as possible in order to maintain and improve a clean environment, and in order to improve life in regions where it is settled” -Tata steel, annual report 2005o Pro Community Business Practiceso Increase in Research and development spendingo Cutting edge technologyo Expansion in new market
  • 19. IMPACT OF CAG ON TATA The Comptroller and Auditor General (CAG) Loss of Rs 1.86 lakh crore due to lack of bidding. Tata Power declined by 3.71 percent.