INTRODUCTION TYPE: Public INDUSTRY: Restaurants HEAD QUARTERS: Oak Brook, Illinois, U.S NUMBER OF LOCATIONS: 32000+ & worldwide KEY PEOPLE: James Skinner(Chairman & CEO)o PRODUCTS: FAST FOOD ( Hamburger, chicken, frenchfries, soft drinks, coffee, milkshakes, salads, desserts, breakfasts)o EMPLOYEEES: 40,000
HISTORY: FOUNDED: May 15, 1940 in San Bernardino, California & McDonald’s corporation on April 15, 1955 in Des Plaines, Illinois. FOUNDER(s): Richard And Maurice McDonald, McDonald’s restaurant concept; Ray Kroc, McDonald’s corporation founder.
MISSION STATEMENT“ McDonald’s mission is to be the world’s best quick service restaurant experience. Being the best means producing outstanding quality service, cleanliness, and values, so that we make every customer in every restaurant smile.”
COMPANY STRATEGY Company owned restaurant Locally owned franchise in small countries Adapting to cultures Advertising
I LOVE CHILDREN: HAPPY MEAL In most countries, McDonalds introduced a "healthy option" to the Happy Meal- children have always been able to choose milk with their Happy Meal and the chain added fruit juice drink instead of a soft drink, and bags of dried fruits in place of fries. Toys to be included with childrens meals.
OPERATIONS CUSTOMER ORIENTED: Primary concern of McDonalds is the satisfaction of its customers. UNDER DIRECT SUPERVISION OFMOTHER COMPANY: Periodical visits of representatives to certain branches to ensure the maintenance of quality standards. QUALITY FOCUSED: Employees are responsible for providing quality services to the clients. CUSTOMER’S VALUE: McDonalds value its employees as much as its customers.
SWOT ANALYSIS STRENGHTS WEAKNESSESo Global presence o Advertisingo Global brand o Employee turn-overo Economies of scale o Organic foodo Menu items o Lack of innovativeo Logos productso Nutrition facts o Priceo Real estate portfolio
OPPORTUNITIES THREATS o It can adapt to o Recession societies needs o Foreign currency o Allergy fluctuations o It can research ways to o Issues regarding use “green” energy o “fast food chain” o It can create new o Heavy investment products o Competitors
7 P’S OF MCDONALDS PRODUCTS PRICE PROMOTION PLACE PEOPLE PROCESS
CHAMPS C-cleanliness H-hospitality A-accuracy M-maintain of facility P-product quality S-speed of services
CONCLUSION: Several changes All over well doing Favorite fast food(FFF) After doing analysis and strategies of McDonalds, we came to know many things about inner side and how they became successful.