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Mc Donalds
 

Mc Donalds

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    Mc Donalds Mc Donalds Presentation Transcript

    • PRESENTED BY… MADHURI SAKPAL KEERTHANA NAIR RONIT CHAVAN SANDHYA BHERE JYOTHI KAMBLE KULDEEP BHOIR SHEETAL
    • MC DONALDS
    •  AGENDA INTRODUCTION HISTORY MISSION STATEMENT COMPANY STRATEGY PRODUCTS OPERATIONS MANAGEMENT SWOT ANALYSIS CONCLUSION
    •  INTRODUCTION TYPE: Public INDUSTRY: Restaurants HEAD QUARTERS: Oak Brook, Illinois, U.S NUMBER OF LOCATIONS: 32000+ & worldwide KEY PEOPLE: James Skinner(Chairman & CEO)o PRODUCTS: FAST FOOD ( Hamburger, chicken, frenchfries, soft drinks, coffee, milkshakes, salads, desserts, breakfasts)o EMPLOYEEES: 40,000
    •  HISTORY: FOUNDED: May 15, 1940 in San Bernardino, California & McDonald’s corporation on April 15, 1955 in Des Plaines, Illinois. FOUNDER(s): Richard And Maurice McDonald, McDonald’s restaurant concept; Ray Kroc, McDonald’s corporation founder.
    •  MISSION STATEMENT“ McDonald’s mission is to be the world’s best quick service restaurant experience. Being the best means producing outstanding quality service, cleanliness, and values, so that we make every customer in every restaurant smile.”
    •  COMPANY STRATEGY Company owned restaurant Locally owned franchise in small countries Adapting to cultures Advertising
    •  PRODUCTS VEG-MENU: McVeggie,Mc Alootikki,Paneer salsa wrap,Veg McCurry pan,Pizza Mc puff. NON-VEG MENU: Chicken McGrill,Chicken Mexican wrap,Fiet-O-Fish,Chicken McCurry,Mc Chicken. BEVERAGES: Cold Coffee,Ice tea,Mc Shakes,Hot sreves,Soft drinks. FROZEN DESERTS: Soft serve cone, Mc swirl,Soft serve, flavor burst,Floats.
    •  I LOVE CHILDREN: HAPPY MEAL In most countries, McDonalds introduced a "healthy option" to the Happy Meal- children have always been able to choose milk with their Happy Meal and the chain added fruit juice drink instead of a soft drink, and bags of dried fruits in place of fries. Toys to be included with childrens meals.
    •  OPERATIONS CUSTOMER ORIENTED: Primary concern of McDonalds is the satisfaction of its customers. UNDER DIRECT SUPERVISION OFMOTHER COMPANY: Periodical visits of representatives to certain branches to ensure the maintenance of quality standards. QUALITY FOCUSED: Employees are responsible for providing quality services to the clients. CUSTOMER’S VALUE: McDonalds value its employees as much as its customers.
    •  SWOT ANALYSIS STRENGHTS  WEAKNESSESo Global presence o Advertisingo Global brand o Employee turn-overo Economies of scale o Organic foodo Menu items o Lack of innovativeo Logos productso Nutrition facts o Priceo Real estate portfolio
    • OPPORTUNITIES THREATS o It can adapt to o Recession societies needs o Foreign currency o Allergy fluctuations o It can research ways to o Issues regarding use “green” energy o “fast food chain” o It can create new o Heavy investment products o Competitors
    •  7 P’S OF MCDONALDS PRODUCTS PRICE PROMOTION PLACE PEOPLE PROCESS
    •  CHAMPS C-cleanliness H-hospitality A-accuracy M-maintain of facility P-product quality S-speed of services
    •  CONCLUSION: Several changes All over well doing Favorite fast food(FFF) After doing analysis and strategies of McDonalds, we came to know many things about inner side and how they became successful.