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Why?

4 questions
you need to
ask

Makes
sense?

How?

Who?
Why are people coming to
your site?

Page visits

interaction

Search Terms

Birth of a Consumer

Anatomy of a
Users
Why are people coming to
your site?
How many people are coming?
What search terms are they
using?

Are they landing on cor...
How people are coming?
Traffic sources
Type of devices

How?
Who is coming to your
site?
Demographics of audience
Location
Age group

Who?
Makes sense?
Share of voice

More Info
Know thy likes

Facebook
Analytics
Know thy readers

Facebook
Analytics
Know thy competitors
Social Media Basics
Social Media Basics
Social Media Basics
Social Media Basics
Social Media Basics
Social Media Basics
Social Media Basics
Social Media Basics
Social Media Basics
Social Media Basics
Social Media Basics
Social Media Basics
Social Media Basics
Social Media Basics
Social Media Basics
Social Media Basics
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Social Media Basics

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My presentation at Indian School of Business

Published in: Social Media
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Transcript of "Social Media Basics"

  1. 1. Why? 4 questions you need to ask Makes sense? How? Who?
  2. 2. Why are people coming to your site? Page visits interaction Search Terms Birth of a Consumer Anatomy of a Users
  3. 3. Why are people coming to your site? How many people are coming? What search terms are they using? Are they landing on correct pages? Are they actually finding value? Why?
  4. 4. How people are coming? Traffic sources Type of devices How?
  5. 5. Who is coming to your site? Demographics of audience Location Age group Who?
  6. 6. Makes sense?
  7. 7. Share of voice More Info
  8. 8. Know thy likes Facebook Analytics
  9. 9. Know thy readers Facebook Analytics
  10. 10. Know thy competitors
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