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Social Media Basics

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My presentation at Indian School of Business

My presentation at Indian School of Business

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Transcript

  • 1. Why? 4 questions you need to ask Makes sense? How? Who?
  • 2. Why are people coming to your site? Page visits interaction Search Terms Birth of a Consumer Anatomy of a Users
  • 3. Why are people coming to your site? How many people are coming? What search terms are they using? Are they landing on correct pages? Are they actually finding value? Why?
  • 4. How people are coming? Traffic sources Type of devices How?
  • 5. Who is coming to your site? Demographics of audience Location Age group Who?
  • 6. Makes sense?
  • 7. Share of voice More Info
  • 8. Know thy likes Facebook Analytics
  • 9. Know thy readers Facebook Analytics
  • 10. Know thy competitors