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Understanding Social Media Recruitment
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Understanding Social Media Recruitment

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  • 1. Effective recruitment is just not about hiring candidates UNDERSTANDING RECRUITMENT i am watching
  • 2. Recruitment Response Matrices : Fixed cost Job board approach Campus Job fairs Quantity of Response Employee website Print Job Days Re-Hire Employee Referrals Recruitment consultants Variable cost approach High Low Quality of Response Effective recruitment is just not about hiring candidates i am watching
  • 3. Print Job board Consultant Referrals Job Days Campus Rehire Social HR Recruitment Visibility and Branding Scalable recruitment model Generate trust in employee Reference Training effectiveness Faster cultural integration Employee concerns Facilitate employee effectiveness loyalty and belongingness Engage employees and prospect Increase discussion opportunity Build reputation in the marketplace Build evangelists for your company Engage channel partners
  • 4. Print Job board Consultant Referrals Job Days Campus Rehire Social HR Recruitment Visibility and Branding Scalable recruitment model Generate trust in employee Reference Training effectiveness Faster cultural integration Employee concerns Facilitate employee effectiveness loyalty and belongingness Engage employees and prospect Increase discussion opportunity Build reputation in the marketplace Build evangelists for your company Engage channel partners
  • 5. Social recruitment is just not about hiring candidatse i am watching SOCIAL RECRUITMENT PROCESS
  • 6. Social media can be used across the employee lifecycle: Company Offer and Prospecting Engage leads Interview reputation acceptance Lead & Training & Terminate Integration On boarding innovate development Social recruitment is just not about hiring candidates i am watching
  • 7. Build long term roadmap: Leverage Proactively Facilitate Monitor company Enhance Employee power of search for knowledge reputation new hire engagement networks talent exchange External Networks Internal Networks Social recruitment is just not about hiring candidates i am watching
  • 8. Turbo charge with social networks Social Media for Recruiting: Social recruitment is just not about hiring candidates i am watching “Social Computing Moves Into Recruitment” © 2009 Forrester Research, Inc.
  • 9. Engaging with Candidates VALUE PROPOSITION i am watching
  • 10. Illustrative Social media recruitment will help close 60 positions in six months. First three months will be engagement months. Assumption i am watching
  • 11. Illustrative Cost per hire is INR. 10000. This cost does not offer you any branding opportunity. Assumption i am watching
  • 12. Illustrative Hiring cost : Total number of hires X Cost per hire = Total investment 50 X 10000 = 500000 Cost of our retainership: Monthly retainership X Number of months = Total investment 100000 X 6 = 600000 Social media recruitment – pilot project for 6 months i am watching
  • 13. Illustrative There is a (visible) direct cost advantage with social media recruitment. Social media recruitment – pilot project for 6 months i am watching
  • 14. .. and other social media recruitment benefits. .. lets explore further. Social media recruitment – pilot project for 6 months i am watching
  • 15. Social media benefits: Recruitment Prospecting Engage qualified leads Interview Offer and acceptance On boarding Integration Training & development Terminate Build company reputation Employee Branding Social recruitment is just not about hiring candidate i am watching
  • 16. Social media benefits for you: Recruitment Prospecting Engage qualified leads Interview Offer and acceptance On boarding Integration Training & development Terminate Build company reputation Employee Branding Social recruitment is just not about hiring candidates i am watching

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