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Marketing communication plan presentation

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  • 1. POSTILION GREENERY RESTURANT
  • 2.  POSTILION GREENERY RESTURANT LOCATED AT NARAYANI BEACH NARAYANGHAT A COPLETE FAMILY RESTURANT 200 METER AHEAAD FROM PULCHOK
  • 3.  HYPER COMPITIVE MARKET FRAGMENTED MARKED NOT ENOUGH MODERN MARKET
  • 4. SalesNDS SANGAM CHILLY BAR CHEER BAR SHRESTHA 20% 30% 10% 15% 25%
  • 5.  VISITOR TOURIST INSTITUTINLA CUSTOMER HOUSEHOLD
  • 6.  SRENGTH ONE OF THE BEACH SIDE RESTURANT HIGH QUALITY AL LOW COST FAST DELIVEERY SERVICE HIGH CUSTOMER FAC ILITIES LIKE WIRELESS INTERNET WEAKNESS INEXPERIENCES MANAGEMENT POOR HUMAN RESOURECE LESS PROMOTIONAL ACTIVITIES
  • 7.  OPPORTUNITIES CHANGING CULTURE EMERGING OUT FEEDING CULTURE LICENCING SERVE TO BANK, SHOP, ETC. THREATS HIGH COMPETITION POLITICAL INSTABILITY POSSIBILITY TO NEW ENTRANCE THREATS FROM NARAYANI RIVER
  • 8. CORPORATEit can be used to maximize the profit through delivering the customer centric service and ultimately achieve the larger pie of market.
  • 9.  strengthen the relationship with the postilions remember the postilion when they want to spend their leisure time the target market reached as fully as possible being a new restaurant in the market a prime objective is to provide greater customer value target market more excited about the opening of postilion it motivates the consumer to visit our restaurant one time
  • 10. Postilion will offer cultural food and highquality food and international type’s food.Our waiters will be Nepalese and inNepalese dress.Our kitchen wares are also branded. Ourdelivery system is different from other.High quality glass made aquarium is usedas desk in bar.Every food item is served with organicgreen salad.A typical Nepalese cultural show will beperformed in every weekend
  • 11.  SALES PROMOTION ADVERTISING PUBLIC RELATION DIRECT MAIL DISCOUNT
  • 12.  SALES PROMOTION PERSONAL SELLING ADVERTISING CREATIVE STRATEGY PRESS RELEASE DIRECT MAIL SOCIAL WORK
  • 13.  LOCAL F.M AND T.V CHANNEL
  • 14.  THIS WILL ACTS FOR SIX MONTH AROUND RS50000 WILL BE SPENT
  • 15.  MADHU KUNWOR MIRA KANDEL BINOD DHUNGANA

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