COMMUNICATION AND        TECHNOLOGY                  Presented By1) Hemraj2) Satvir3) Sakshi4) Shahid5) Chetan6) Parul7) M...
Communication by Social Media             How to reach your audience with             Social Media             • Google/Ya...
Social Media                                          Effective in Communications                                         ...
Social Media Google.com     • Top search engine; Facebook and Google     battle for #1     • Google email (Gmail)     • Go...
Social Media                          Facebook.com Over 40% of all Facebook users are over age 35 today (up from 22% in201...
Social Media Facebook.com  Privacy Settings
Social Media     Facebook.comPersonal Profile Privacy Settings
Social Media       Facebook.comPersonal Page – Friends Only Privacy
Social Media                 1,945   1,263    Facebook.comFind FriendsOption• People• Businesses• Events• Causes          ...
Social Media                          Facebook.com• Registration      •Profile (Self)      •Page      •Group      •Communi...
Social Media                        Facebook.com                      Facebook Business Page• General Info• Favorite Pages...
Social Media              Facebook.comPrivate Golf Club with a public Facebook Group Page
Social Media              Facebook.comPrivate Golf Club with a private Facebook Group Page                      Group Opti...
Social Media          LinkedIn.com90 Million users worldwide of professional network  designed to serve businesses and exe...
Social Media                          LinkedIn.com• Business Focus• Public Profile Link•“Follow Company”• Connect Blog• Po...
Social Media                           LinkedIn.com              Company contacts and introductions through personal netwo...
Social Media                                  LinkedIn.com                   Company contacts and introductions through pe...
Social Media                                  LinkedIn.com                       LinkedIn Ads help you target potential cu...
Social Media                       ConstantContact.com                     Email Communication, Surveys and Polling• Accou...
Social Media                       ConstantContact.com                     Email Communication, Surveys and Polling• Accou...
Social Media                        ConstantContact.com                     Email Communication, Surveys and Polling• Acco...
Social Media                               Twitter.com• Nearly 200 Million Users• 38% are 35+ years of age• 33% in U.S.•15...
Social Media                           Twitter.com• Follow Companies• Follow Individuals• Timely and Relevant• Multiple Ac...
Social Media                          YouTube.com                        Video sharing and hosting•Videos offer a 24/7sale...
Social Media                                        Blogs                  Timely, relevant, and unique “voice” for your b...
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COMMUNICATION USING TECHNOLOGY

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  • Three years ago, I was not on Facebook. You couldn’t get me to sign up for it. I didn’t want my privacy invaded, nor was I one to share my daily activities. I’m still not, but I now understand its value personally and professionally.
  • COMMUNICATION USING TECHNOLOGY

    1. 1. COMMUNICATION AND TECHNOLOGY Presented By1) Hemraj2) Satvir3) Sakshi4) Shahid5) Chetan6) Parul7) Madhu Babu Bhogadi BC-ASSIGNMENT PROF:- Dr. Bhavleen Kaur
    2. 2. Communication by Social Media How to reach your audience with Social Media • Google/Yahoo • Facebook • LinkedIn • Constant Contact • Twitter • Blogs (Wordpress, Blogger, Blogspot) • YouTube • LivingSocial, Groupon, Restaurant.com • Handouts
    3. 3. Social Media Effective in Communications LivingSocial Groupon Blogs Restaurant .com•Email •Site Page •Email •Professional •Timely, short •Hosts Videos •Creates •Drive•Website •Photos Newsletter, Network messages •Embed in personality, businessIntegration postcards and •Post •Images website more when needed •Promote- Calendar Events messages Business and engaging •Build new •Links •Send links •Templates Professional content customer- Analytics •Event Invites •Emergency through •Surveys and News Constant •Can be more relationships-AdWords •“Like” Contact Polls •Client and Contact/email time- •Reward-AdSense •Page •Weather consuming in Prospect •Tells more current-YouTube Delays comparison Research complete customers-Blogger Favorites •Multiple to other and members •LinkedIn Ads Accounts story •Posting social media across sites •Groups •Merchandise •Follow support •Public pages •Post as •Post 1-2 Company and Private needed times weekly Group pages •Define use! minimum •Website Post as page “wrap” needed •Option to •Post as Blog needed
    4. 4. Social Media Google.com • Top search engine; Facebook and Google battle for #1 • Google email (Gmail) • Google Calendar • Google Analytics • Google AdWords • Google AdSense • YouTube • Blogger • Google Maps • Picasa • Google Checkout
    5. 5. Social Media Facebook.com Over 40% of all Facebook users are over age 35 today (up from 22% in2012) – quite a change from Facebook’s roots as a social networking tool for college students just a few years ago.
    6. 6. Social Media Facebook.com Privacy Settings
    7. 7. Social Media Facebook.comPersonal Profile Privacy Settings
    8. 8. Social Media Facebook.comPersonal Page – Friends Only Privacy
    9. 9. Social Media 1,945 1,263 Facebook.comFind FriendsOption• People• Businesses• Events• Causes 1,404• 12 Men• 7 women• 3 Businesses 4,140• 2 Associations
    10. 10. Social Media Facebook.com• Registration •Profile (Self) •Page •Group •Community•Important TipsOriginator/FacebookIndividual Profile andemailAdministrators
    11. 11. Social Media Facebook.com Facebook Business Page• General Info• Favorite Pages• Photos• Event Invitations• Text message link• Post video links
    12. 12. Social Media Facebook.comPrivate Golf Club with a public Facebook Group Page
    13. 13. Social Media Facebook.comPrivate Golf Club with a private Facebook Group Page Group Options Open Members are public, content is public Closed Members are public, content is private Secret Members are private, content is private
    14. 14. Social Media LinkedIn.com90 Million users worldwide of professional network designed to serve businesses and executives
    15. 15. Social Media LinkedIn.com• Business Focus• Public Profile Link•“Follow Company”• Connect Blog• Portfolio Link•LinkedIn Ads
    16. 16. Social Media LinkedIn.com Company contacts and introductions through personal network• NetworkConnections•Research
    17. 17. Social Media LinkedIn.com Company contacts and introductions through personal network• Introductions•Recommendations
    18. 18. Social Media LinkedIn.com LinkedIn Ads help you target potential customers and clients• LinkedIn Ads• Target Demographic• Daily Budget• Cost per click
    19. 19. Social Media ConstantContact.com Email Communication, Surveys and Polling• Account Set-up• Email Management• Email Design andFormat• Online Surveys
    20. 20. Social Media ConstantContact.com Email Communication, Surveys and Polling• Account Set-up• Email Management• Email Design andFormat• Online Surveys
    21. 21. Social Media ConstantContact.com Email Communication, Surveys and Polling• Account Set-up• Email Management• Email Design andFormat• Online Surveys• Annual Planning
    22. 22. Social Media Twitter.com• Nearly 200 Million Users• 38% are 35+ years of age• 33% in U.S.•15% Europe; 2.5% Canada
    23. 23. Social Media Twitter.com• Follow Companies• Follow Individuals• Timely and Relevant• Multiple Accounts• Photo Tweets• Merchandising• Emergency Alerts• Weather Delays
    24. 24. Social Media YouTube.com Video sharing and hosting•Videos offer a 24/7sales tool• Embed video inwebsite• Link to emails,Twitter•YouTube providesfree hosting andbandwidth that wouldbe costly or slowdown website
    25. 25. Social Media Blogs Timely, relevant, and unique “voice” for your business• 56% say that theirblog has helped theircompany establish apositioning as a thoughtleader within theindustry• 58% say that they arebetter-known in theirindustry because oftheir blog•Popular Blog sites:Wordpress.com,Blogger.com,Blogspot.com
    26. 26. THANK YOU….
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