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Future of digital presentation

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Transcript

  • 1. WelcomeWednesday, 30 November 2011
  • 2. Future of Digital 30th November 2011Wednesday, 30 November 2011
  • 3. 1966 Time Magazine - that remote shopping (ecommerce) would never become popular because... "women like to get out of the house, like to handle the merchandise, like to be able to change their minds." 1977 Ken Olsen, founder of Digital Equipment Corp... "There is no reason anyone would want a computer in their home." Clifford Stoll 1995 Newsweek wrote... "no online database will replace your daily newspaper, no CD- ROM can take the place of a competent teacher and no computer network will change the way government works." 2007 Steve Ballmer, CEO of Microsoft... "Theres no chance that the iPhone is going to get any significant market share. No chance."Wednesday, 30 November 2011
  • 4. Short Medium LongWednesday, 30 November 2011
  • 5. Wednesday, 30 November 2011
  • 6. Channel and device diversificationWednesday, 30 November 2011
  • 7. Channel and device diversificationWednesday, 30 November 2011
  • 8. Channel and device diversificationWednesday, 30 November 2011
  • 9. Social MediaWednesday, 30 November 2011
  • 10. Community ManagementWednesday, 30 November 2011
  • 11. Community Management n ity u m C omWednesday, 30 November 2011
  • 12. Linked In Your campaign micro-site You. Your blog Facebook BBC Adapted from a graphic by David // ArmanoWednesday, 30 November 2011
  • 13. You. Linked In Facebook LinkedIn Me. My blog Twitter FacebookWednesday, 30 November 2011
  • 14. BloggingWednesday, 30 November 2011
  • 15. EmailWednesday, 30 November 2011
  • 16. MobileWednesday, 30 November 2011
  • 17. MobileWednesday, 30 November 2011
  • 18. | |Wednesday, 30 November 2011
  • 19. | |Wednesday, 30 November 2011
  • 20. http://www.youtube.com/watch?feature=player_embedded&v=nJVoYsBym88 | |Wednesday, 30 November 2011
  • 21. Wednesday, 30 November 2011
  • 22. Wednesday, 30 November 2011
  • 23. Wednesday, 30 November 2011
  • 24. Wednesday, 30 November 2011
  • 25. The Cloud & AppificationWednesday, 30 November 2011
  • 26. The Cloud & AppificationWednesday, 30 November 2011
  • 27. The Cloud & AppificationWednesday, 30 November 2011
  • 28. The Cloud & AppificationWednesday, 30 November 2011
  • 29. NarrowcastingWednesday, 30 November 2011
  • 30. NarrowcastingWednesday, 30 November 2011
  • 31. NarrowcastingWednesday, 30 November 2011
  • 32. LocalisationWednesday, 30 November 2011
  • 33. GamificationWednesday, 30 November 2011
  • 34. GamificationWednesday, 30 November 2011
  • 35. Gamification S - Status A - Access P - Power S - StuffWednesday, 30 November 2011
  • 36. Gaming is huge... http://www.youtube.com/watch?v=SWG_dCwjKLQWednesday, 30 November 2011
  • 37. Gaming is huge... http://www.youtube.com/watch?v=SWG_dCwjKLQWednesday, 30 November 2011
  • 38. Gaming is huge... http://www.youtube.com/watch?v=SWG_dCwjKLQWednesday, 30 November 2011
  • 39. Gaming is huge... Online Gamers 55% - Women 45% - Men More active socially both on and offline Harris Interactive Survey Nov 2011 http://www.youtube.com/watch?v=SWG_dCwjKLQWednesday, 30 November 2011
  • 40. Facebook EffectWednesday, 30 November 2011
  • 41. Wednesday, 30 November 2011
  • 42. Wednesday, 30 November 2011
  • 43. Wednesday, 30 November 2011
  • 44. Global DominanceWednesday, 30 November 2011
  • 45. Global DominanceWednesday, 30 November 2011
  • 46. Wednesday, 30 November 2011
  • 47. EcoSystemsWednesday, 30 November 2011
  • 48. Wednesday, 30 November 2011
  • 49. Wednesday, 30 November 2011
  • 50. Wednesday, 30 November 2011
  • 51. http://www.geek.com/articles/mobile/apples-1988-vision-of-the-future-2011115/Wednesday, 30 November 2011
  • 52. Wednesday, 30 November 2011
  • 53. The End of Free?Wednesday, 30 November 2011
  • 54. The end of free?Wednesday, 30 November 2011
  • 55. Wednesday, 30 November 2011
  • 56. Wednesday, 30 November 2011
  • 57. Wednesday, 30 November 2011
  • 58. Interaction with devicesWednesday, 30 November 2011
  • 59. Interaction with devices http://www.youtube.com/watch?feature=player_embedded&v=5dlUi3DnrzAWednesday, 30 November 2011
  • 60. Interaction with devicesWednesday, 30 November 2011
  • 61. Interaction with devicesWednesday, 30 November 2011
  • 62. Wednesday, 30 November 2011
  • 63. Wednesday, 30 November 2011
  • 64. Wednesday, 30 November 2011
  • 65. Wednesday, 30 November 2011
  • 66. Collaborative ConsumptionWednesday, 30 November 2011
  • 67. Collaborative ConsumptionWednesday, 30 November 2011
  • 68. Collaborative ConsumptionWednesday, 30 November 2011
  • 69. Wednesday, 30 November 2011
  • 70. Wednesday, 30 November 2011
  • 71. Collaborative CuresWednesday, 30 November 2011
  • 72. New forms of ecommerceWednesday, 30 November 2011
  • 73. New forms of ecommerceWednesday, 30 November 2011
  • 74. Wednesday, 30 November 2011
  • 75. Wednesday, 30 November 2011
  • 76. Data ScienceWednesday, 30 November 2011
  • 77. Data ScienceWednesday, 30 November 2011
  • 78. Data Privacy? ScienceWednesday, 30 November 2011
  • 79. Wednesday, 30 November 2011
  • 80. Wednesday, 30 November 2011
  • 81. The Future of Search?Wednesday, 30 November 2011
  • 82. The Future of Search?Wednesday, 30 November 2011
  • 83. http://html5demos.com/ http://html5.redbull.com/Wednesday, 30 November 2011
  • 84. Augmented RealityWednesday, 30 November 2011
  • 85. Augmented RealityWednesday, 30 November 2011
  • 86. Augmented RealityWednesday, 30 November 2011
  • 87. Augmented Reality http://www.wired.com/beyond_the_beyond/2011/04/augmented-reality-aurasma/Wednesday, 30 November 2011
  • 88. Wednesday, 30 November 2011
  • 89. Professor Harald Haas, Edinburgh UniversityWednesday, 30 November 2011
  • 90. 2128 individual addresses available 340,282,366,920,938,463,463,374,607,431,768,211,456Wednesday, 30 November 2011
  • 91. Internet of ThingsWednesday, 30 November 2011
  • 92. Internet of ThingsWednesday, 30 November 2011
  • 93. Internet of ThingsWednesday, 30 November 2011
  • 94. Internet of Things A Smarter PlanetWednesday, 30 November 2011
  • 95. Internet of Things A Smarter Planet http://www.youtube.com/watch?v=sfEbMV295KkWednesday, 30 November 2011
  • 96. http://www.youtube.com/embed/pocvkqlcyog?feature=player_embeddedWednesday, 30 November 2011
  • 97. http://www.youtube.com/embed/pocvkqlcyog?feature=player_embeddedWednesday, 30 November 2011
  • 98. Wednesday, 30 November 2011
  • 99. Wednesday, 30 November 2011
  • 100. http://www.microsoft.com/office/vision/Wednesday, 30 November 2011
  • 101. The rate of change has outpaced the yearly reviewWednesday, 30 November 2011
  • 102. Wednesday, 30 November 2011
  • 103. Wednesday, 30 November 2011
  • 104. Not simple Cause & Effect | |Wednesday, 30 November 2011
  • 105. Digital Marketing The Social Web Awareness Consider Engage Beyond control?Wednesday, 30 November 2011
  • 106. Data is the new oilWednesday, 30 November 2011
  • 107. Execution beats clever campaigns or latest channelWednesday, 30 November 2011
  • 108. Digital Marketing is time consuming Swapping media costs for labour costsWednesday, 30 November 2011
  • 109. On-going training is neededWednesday, 30 November 2011
  • 110. The digital journey Cluttered Systems and processes tactical and single channel driven Considered Individual systems customer focused but lack links cross-channel Capable Integrated systems but not fully harnessed cross channel Cultural Fully integrated systems and processes harnessed across channel Foviance 2011Wednesday, 30 November 2011
  • 111. Wednesday, 30 November 2011
  • 112. Heard it all before?Wednesday, 30 November 2011
  • 113. Wednesday, 30 November 2011
  • 114. Wednesday, 30 November 2011
  • 115. Wednesday, 30 November 2011
  • 116. Wednesday, 30 November 2011
  • 117. Wednesday, 30 November 2011
  • 118. Wednesday, 30 November 2011
  • 119. Wednesday, 30 November 2011

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