Top 10 cloud washing

By Mike Kavis

Cloud washing (also spelled cloudwashing) is the purposeful andsometimes deceptive attempt by a vendor to rebrand an oldproduct or service by associating the buzzword "cloud" with it. 2

10. Your Infrastructure team is wearing the vendor’s new cloud t-shirts heading into the demo

9. Your on-premise disk provider is now your“private cloud” provider

8. You just bought a “cloud ready” appliance

7. The vendor’s “Cloud” consists of racks ofservers and spaghetti wires and looks likeyour datacenter

6. Your vendor’s business card has the nameof his defunct previous cloud companyscratched out and his new company namepenciled in

5. The vendor talks as if virtualization andcloud computing are the same thing.

4. The vendor makes statements like “Whywould anyone ever put customer data in thecloud” while he updates your accountinformation on his mobile Salesforce.com app

3. The vendor takes jabs at proven cloudvendors like Amazon, Google, andSalesForce.com

2. The vendor’s hobby is building his own kitcar in his spare time.

1. The vendor looks like Larry Ellison

http://www.kavistechnology.com	560
http://www.cloudbusinessreview.com	274
http://www.cbrdigital.com	19
http://feeds.feedburner.com	18
http://www.enterprisesolutionsarchitect.com	5
http://paper.li	2
http://a0.twimg.com	2
http://nimaro.systemsintegration.ca	1
http://cache.baidu.com	1
http://translate.googleusercontent.com	1

Top 10 cloud washing

by Mike Kavis

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