Top 10 cloud washing

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  • 1. By Mike Kavis
  • 2. Cloud washing (also spelled cloudwashing) is the purposeful andsometimes deceptive attempt by a vendor to rebrand an oldproduct or service by associating the buzzword "cloud" with it. 2
  • 3. 10. Your Infrastructure team is wearing the vendor’s new cloud t-shirts heading into the demo
  • 4. 9. Your on-premise disk provider is now your“private cloud” provider
  • 5. 8. You just bought a “cloud ready” appliance
  • 6. 7. The vendor’s “Cloud” consists of racks ofservers and spaghetti wires and looks likeyour datacenter
  • 7. 6. Your vendor’s business card has the nameof his defunct previous cloud companyscratched out and his new company namepenciled in
  • 8. 5. The vendor talks as if virtualization andcloud computing are the same thing.
  • 9. 4. The vendor makes statements like “Whywould anyone ever put customer data in thecloud” while he updates your accountinformation on his mobile Salesforce.com app
  • 10. 3. The vendor takes jabs at proven cloudvendors like Amazon, Google, andSalesForce.com
  • 11. 2. The vendor’s hobby is building his own kitcar in his spare time.
  • 12. 1. The vendor looks like Larry Ellison