Selling SOA to the Business Mike Kavis Chief Architect

Discussion Points

Discussion Points Lessons Learned On My Soap Box

Business Drivers This initiative will drive substantial stakeholder value by focusing on the following objectives: Strategic Improve Customer Experience Reduce Time to Market w/current & new products Operational Enhance Productivity and Efficiency Improve Quality Financial Control and Manage Costs Enable Revenue Generation

This initiative will drive substantial stakeholder value by focusing on the following objectives:

Strategic

Improve Customer Experience

Reduce Time to Market w/current & new products

Operational

Enhance Productivity and Efficiency

Improve Quality

Financial

Control and Manage Costs

Enable Revenue Generation

Golden Nugget #1 – Align SOA w/Business Drivers Improved Quality Cost Savings Increased Sales Speed to Market Customer Satisfaction B2B, B2C

Improved Quality

Cost Savings

Increased Sales

Speed to Market

Customer

Satisfaction

B2B, B2C

Golden Nugget #2 – BPM is the Killer App Unleash the power of BPMS tools.... Productivity & Control Visibility & Agility

Unleash the power of BPMS tools....

Productivity & Control

Visibility & Agility

Golden Nugget #2 – BPM is the Killer App Selling SOA as the BPM enabler is like selling.... It's modern It's eye candy They won't be able to live without it

Selling SOA as the BPM enabler is like selling....

It's modern

It's eye candy

They won't be able to live without it

Golden Nugget #2 – BPM is the Killer App Selling SOA without BPM is like selling....

Selling SOA without BPM is like selling....

Golden Nugget #3 – Speak in Business Terms http://www.youtube.com/watch?v=DEc5zcJQ0l8

Golden Nugget #3 – Speak in Business Terms Focus on business benefits.... ROI, Sales, Savings Visibility, KPIs Customer Satisfaction

Golden Nugget #3 – Speak in Business Terms Not on the Technology....

Golden Nugget #3 – Speak in Business Terms Don't show them architectural diagrams

Golden Nugget #3 – Speak in Business Terms Don't get more technical then this....

Lessons Learned

Lessons Learned – The Good Focused on the business Did our homework Thorough POC Strong executive support Quick Wins Partnered w/experienced vendor Already achieving 30% reuse

Lessons Learned – The Bad Not enough professional services Dove in too fast Scope creep Underestimated testing Over aggressive schedules

Lessons Learned – The Ugly Forgot to sell IT!!! Did not establish governance early enough Not enough change management Assumed stack was mature

High up on my Soap Box The problem with SOA is not the technology, it is People ..... Unrealistic expectations Poor project management No business backing Technology focused

Thank You Checkout my Blog at ITToolbox.com http://blogs.ittoolbox.com/eai/madgreek OR Google “Mike Kavis” No Microsoft products were used in this presentation

Checkout my Blog at ITToolbox.com

http://blogs.ittoolbox.com/eai/madgreek OR

Google “Mike Kavis”

No Microsoft products were used in this presentation