M dot aws-webinar-86dollar-demo
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M dot aws-webinar-86dollar-demo



How a bunch of ex-corporate veterans build a high speed network in the cloud that was catapulted by an $86 demo

How a bunch of ex-corporate veterans build a high speed network in the cloud that was catapulted by an $86 demo



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M dot aws-webinar-86dollar-demo Presentation Transcript

  • 1. M-Dot and the $86 Demo:
    A Story about Bootstrapping with AWS
  • 2. Background
  • 3. Not your typical startup business model
    High Speed Transaction Network
  • 4. Not your typical startup staff
    IT staff all 25+ years of
    Corporate IT experience
  • 5. The Challenge
  • 6. 2 Guys, 1 Vision, 1 Angel
    …and 1 month to build a demo
  • 7. Demo Requirements
    Cloud based POS Redemption Engine
    Simulate POS Transactions on Laptop
    Must run on any Internet connection
    Simulate scanning UPCs
    Generate receipt with savings
    Must respond in less than 2 seconds
  • 8. Step 1: Un-retire an architect
  • 9. Step 2: Convince him to work for food
    Greg worked for 100% equity
    in the beginning
  • 10. Step 3: Whip out Credit Card
    …and start building on AWS
  • 11. The $86 Demo
  • 12. Demo – Mobile Coupons
  • 13. Web based demo
  • 14. Web based demo
  • 15. Demo - Real time reporting
  • 16. Our approach is a game changer. The demo helped our customers Visualize it
  • 17. The demo brought us more angels…
    …and a platform was born!
  • 18. It’s all about Architecture
  • 19. Operating Model - Coordination
  • 20. Guiding Principles
    Disciplined Approach
    Commitment to EA best practices
    Security and Compliance equivalent to processing transactions on an ATM Machine
    Maximize performance
    Minimize IT costs
    Business Agility
    Self Service
    Self Monitoring – Self Healing
    Real time
    Simple Integration
  • 21. What we built in the cloud
    Real-time, High Speed Transaction Network
    Service Oriented Architecture – SOA
    High availability, auto-scaling
    Business Continuity/Disaster Recovery
    Security and regulatory controls
    Extreme transaction processing
    Simple integration via RESTful web services
  • 22. What Amazon AWS gives us
    Benefits of AWS
    Infrastructure on demand
    World class perimeter security
    Cost effective computing
    Automation & simplification of system administration tasks
    Multiple virtual datacenters
  • 23. Full Redundancy & Infinite Scalability
  • 24. Exceptional Performance
    M-Dot can handle 200,000+ stores *
    Transaction response time: 1 tenth of sec.
    At 50% capacity
    With room to scale on demand!
    * based on average of 10 lanes/store, 1 trans/minute
  • 25. Platform as a Service
    Connecting PoS to the Internet
  • 26. Why did we choose AWS?
  • 27. Why AWS?
    Platform Requirements (early 2009)
    Needed explicit control of infrastructure (Hello IaaS, bye PaaS)
    Global datacenters
    Financially sound
    Thought leaders
    Most live customers
    Name our clients could trust
  • 28. Lessons Learned
  • 29. Lessons Learned
    What we learned
    Forget about building cloud vendor agnostic software
    Cloud is still in its infancy, but maturing at a rapid pace
    Protoyping & testing in ways not feasible on-premise
    Throw away the 500 page DR manuals
    What we knew & validated
    Application security must be designed by you
    Architecture & Governance makes or breaks you
    Only thing to fear is fear itself
  • 30. Questions?