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BPM SOA Lessons Learned
BPM SOA Lessons Learned
BPM SOA Lessons Learned
BPM SOA Lessons Learned
BPM SOA Lessons Learned
BPM SOA Lessons Learned
BPM SOA Lessons Learned
BPM SOA Lessons Learned
BPM SOA Lessons Learned
BPM SOA Lessons Learned
BPM SOA Lessons Learned
BPM SOA Lessons Learned
BPM SOA Lessons Learned
BPM SOA Lessons Learned
BPM SOA Lessons Learned
BPM SOA Lessons Learned
BPM SOA Lessons Learned
BPM SOA Lessons Learned
BPM SOA Lessons Learned
BPM SOA Lessons Learned
BPM SOA Lessons Learned
BPM SOA Lessons Learned
BPM SOA Lessons Learned
BPM SOA Lessons Learned
BPM SOA Lessons Learned
BPM SOA Lessons Learned
BPM SOA Lessons Learned
BPM SOA Lessons Learned
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BPM SOA Lessons Learned

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Presentation on 3/31/09 at the AIIM 2009 Conference

Presentation on 3/31/09 at the AIIM 2009 Conference

Published in: Technology, Business
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  • 1. Value-Driven BPM and SOA Lessons Learned from a Leader in Marketing Services Mike Kavis Jimmy Chou Chief Technology Officer Managing Consultant mkavis@wirelessloyalty.com jchou@dominiondigital.com
  • 2. Agenda 1 Business Landscape 2 The Project 3 Initial Lessons Learned 4 Success? 5 Additional Lessons Learned 6 Questions & Answers
  • 3. Business Landscape
  • 4. Historical revenue growth was driven by adding distribution stores… $(M) 220 Company revenues 200 Distribution store penetration 180 160 140 Other measure Other measure 120 Other measure 100 Other measure Other measure 80 1996 1997 1998 1999 2000 2001 2002 2003
  • 5. …but, the primary distribution channel was losing share of its consumer’s pockets % 100 Channel’s share peaked here… 80 60 Company founded near 40 …dropped the peak… substantially by 2004 20 0 2004 1935 1945 1955 1965 1975 1985 1995
  • 6. Complex legacy technology and processes Legacy technology For illustration purposes only
  • 7. Overworked Frustrated
  • 8. “The operations are the same as they were 20 years ago.” – Customer
  • 9. “$50 million opportunity!” – Sales
  • 10. The Project
  • 11. Project Objectives Across Three Dimensions • Strategic • Operational • Financial …nothing magical about the objectives. The key was that the objectives and measures of success were all business and customer oriented.
  • 12. Project Approach • Business strategy and objectives Top Down • Future state vision Gap Analysis Business • 9 Voice of customer & New Opportunity Outside In Portfolio Profitability Prioritization interviews Alignment Model • Detailed current state process analysis Bottoms Up • 34 SME interviews “Forward Thinking with Alignment” “Build the Right Thing” Value
  • 13. Key findings…
  • 14. Changes, Decisions
  • 15. Initial Lessons Learned
  • 16. Focus on Value
  • 17. Business and IT Alignment
  • 18. Success?
  • 19. Not so fast. It’s still a long road ahead…
  • 20. Sell this guy!
  • 21. Cover governance early
  • 22. quot;People don't hate change, they hate how you are trying to change themquot; –Michael T. Kanazawa
  • 23. Additional Lessons Learned
  • 24. Success requires a Great Leader and Great Execution
  • 25. Re-Evaluate the Organization Reassess Incentives Same People + Same Process + New Technology = Same Mess
  • 26. Reassess Incentives
  • 27. Communicate all the time, using the right communication vehicle for the right audience
  • 28. Questions & Answers

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