BPM SOA Lessons Learned

Value-Driven BPM and SOA Lessons Learned from a Leader in Marketing Services Mike Kavis Jimmy Chou Chief Technology Officer Managing Consultant mkavis@wirelessloyalty.com jchou@dominiondigital.com

Agenda 1 Business Landscape 2 The Project 3 Initial Lessons Learned 4 Success? 5 Additional Lessons Learned 6 Questions & Answers

Business Landscape

Historical revenue growth was driven by adding distribution stores… $(M) 220 Company revenues 200 Distribution store penetration 180 160 140 Other measure Other measure 120 Other measure 100 Other measure Other measure 80 1996 1997 1998 1999 2000 2001 2002 2003

…but, the primary distribution channel was losing share of its consumer’s pockets % 100 Channel’s share peaked here… 80 60 Company founded near 40 …dropped the peak… substantially by 2004 20 0 2004 1935 1945 1955 1965 1975 1985 1995

Complex legacy technology and processes Legacy technology For illustration purposes only

Overworked Frustrated

“The operations are the same as they were 20 years ago.” – Customer

“$50 million opportunity!” – Sales

The Project

Project Objectives Across Three Dimensions • Strategic • Operational • Financial …nothing magical about the objectives. The key was that the objectives and measures of success were all business and customer oriented.

Project Approach • Business strategy and objectives Top Down • Future state vision Gap Analysis Business • 9 Voice of customer & New Opportunity Outside In Portfolio Profitability Prioritization interviews Alignment Model • Detailed current state process analysis Bottoms Up • 34 SME interviews “Forward Thinking with Alignment” “Build the Right Thing” Value

Key findings…

Changes, Decisions

Initial Lessons Learned

Focus on Value

Business and IT Alignment

Success?

Not so fast. It’s still a long road ahead…

Sell this guy!

Cover governance early

quot;People don't hate change, they hate how you are trying to change themquot; –Michael T. Kanazawa

Additional Lessons Learned

Success requires a Great Leader and Great Execution

Re-Evaluate the Organization Reassess Incentives Same People + Same Process + New Technology = Same Mess

Reassess Incentives

Communicate all the time, using the right communication vehicle for the right audience

Questions & Answers

BPM SOA Lessons Learned

by Mike Kavis

Accessibility

Categories

Upload Details

Usage Rights

2 Embeds 89

Statistics

BPM SOA Lessons Learned Presentation Transcript

http://www.kavistechnology.com	81
http://www.slideshare.net	8