Job Scraper - Low Cost Inventory Acquisition

Job Scraper - Low cost inventory acquisition Simon Conroy - CEO 10 December 2010

Billing ‘Based on our success in the US with clients such as The Washington Post and Minneapolis Star Tribune, we will explore the concept of Job Scraping. Although this is not currently a widely used tool in the UK, job scraping enables job board owners to acquire and syndicate jobs with minimal effort. We will skim a stone over the main technological and commercial benefits job scraping can bring to your business.’

Grey Matters

I want you to: Understand what scraping is and how it works Understand how it can add value to your business Understand the legals Understand the challenges Understand what you need to do

What is Job Scraping? The process of: extracting jobs from an employer/recruiting firm's website automatically posting them to your job boards Without the recruiter having to do anything

How it works You choose the sites you want to scrape jobs from We grab all the job content. We use rules to convert the content into the appropriate structured data format When the jobs appear on your site, the source is clearly referenced. When candidates click “Apply”, they are redirected back to the source site Without the recruiter having to do anything

Relationships Sales Backfill Launch

Relationship building Direct employer relationship tool Alternative to re-keying/ bespoke or technical integration Alternative to recruiters self service posting Effortless bulk posting

Sales Reduces the barriers to sale Recruiter does not need to do anything other than pay Recurring revenue opportunity Simple commercial agreements can be put in place – no development requirements Effective sales tool for trial of the site on limited, one time basis

Backfill Higher quality replacement for aggregation backfill? Populates your database faster than from just print feeds & manual posts Filter for selected ‘need’ categories

77% 97 14,648 18,193

ROI example Ten clients pay £1,000 a month each to post 100 jobs each on average on your site via a scraping relationship For your client: Cost per job: £10 For you: £10,000 income £1,220 cost

A job board launch backfill tool Your new Job Board specialises in a particular niche. You ethically source job ads from two top employers (1 & 2) in your niche Your sales team approach competitors 3 & 4 with basic proposal Sales team approach 1 & 2 with traffic data and upgrade proposal when 3 & 4 listed Re-approach 3 & 4 with upgrade proposal Repeat

White-hat indexing/ shallow scraping Taking a copy of job summaries in a legal, honest and ethical manner Source of each job ad is clearly referenced. Nothing is plagiarised Traffic is passed back to the source site when users click “apply” Technique is used by well known brands such as simplyhired.com and indeed.com

Legals Management No trading relationship implied with scraped site Clear and easy explicit opt-outs No damages – adds benefit

Commercial challenges? Direct employer relationship building Agency disintermediation New concept selling

Technical challenges? Quality of Information: Good quality HTML and meta-information vital to the job seeker experience & Search Engine Optimization. Categorisation Job description layouts Quality of service Responsiveness Impact on client relationship

How do we overcome the challenges? Quality information Break it down to build it up Scraping, Parsing, Reconciling, Mapping, Posting Maximum configurability for meta-data generation Quality service UAT environment Monitoring and alerting tools Sophisticated reporting and ticketing suite SLAs

A Fine grained process

Technical implications

What happens next

I wanted you to: Understand what scraping is and how it works Understand how it can add value to your business Understand the legals Understand the challenges Understand what you need to do

http://www.madgex.com	47
http://www.rceuro.com	8
http://localhost:3419	1
http://www.ig.gmodules.com	1

Job Scraper - Low Cost Inventory Acquisition

by Madgex on Jan 07, 2011

Accessibility

Tags

Upload Details

Usage Rights

4 Embeds 57

Statistics

Job Scraper - Low Cost Inventory Acquisition — Webinar Transcript