Red+White+Blue=Green

“Red, White and Blue will be the next Green.” -Marcie Gabor, MadeInTheUSAbrand.com Trend Watch: There is a growing movement, a revolution, of United States businesses claiming their USA country of origin on their products. TM made in USA © MadeInTheUSAbrand.com

Red + White + Blue = Green Trend Watch: Products made or grown in the USA reduce packaging waste and carbon dioxide emissions when the products are shipped locally and nationally, TM made in USA not globally. © MadeInTheUSAbrand.com

Trend Watch: The Recycling Symbol has been the consistent identifier in the Green Movement. TM made in USA © MadeInTheUSAbrand.com

Trend Watch: The Red, White and Blue Movement. Until now there has been no consistent way of identifying that a Made in USA product is of U.S. origin. TM made in USA © MadeInTheUSAbrand.com

TM made in USA The Message: One consistent symbol is needed to be the brand enhancer and identifier of goods made or grown in the U.S. The Made in USA Brand certification TM made in USA mark provides that consistency. © MadeInTheUSAbrand.com

Claim Made in USA on your products and goods. The Message: While many U.S. companies qualify for Made in USA status, they don’t take the important step to claim it and an awareness opportunity is lost. TM made in USA © MadeInTheUSAbrand.com

“83% of respondents said they would buy “Made in America” products as their first choice if given the option between goods made in the US and those made abroad.” -Survey by FIND/SVP The Audience: Studies show that countries of origin have an impact on the customer’s willingness to buy a product. TM made in USA © MadeInTheUSAbrand.com

“Nearly all Americans -- 94% to be precise -- say they would rather buy food produced in the United States rather than less expensive versions made in China, even if the U.S. products costs twice as much.” -Gallup Poll Survey The Audience: Customers want products that offer innovation, quality, safety and reliability. They want products that come from a “known” source, TM made in USA not an ambiguous location. © MadeInTheUSAbrand.com

“72% of Americans are paying heightened attention to the country of origin of products they buy.” -Gallup Poll Survey TM The Audience: The country of origin differentiates the U.S. goods from the competition. made in USA © MadeInTheUSAbrand.com

Good for your business: Just as the recycle symbol has enhanced brands and launched a revolution, so will the Made in USA Brand certification mark. Use this mark: It will enhance and build your brand, expand your customer base, TM differentiate you from your competition, add purchase influence at the point of sale, made enable you to tell your Made in the USA story and strengthen your brand exports. in USA © MadeInTheUSAbrand.com

The certification mark is available for unqualified and qualified claims. TM TM made made in USA in USA Made in USA of U.S. and global components Unqualified: Make or grow a product or service that is “all or virtually all” made in the United States in accordance with the applicable laws and regulations of the Federal Trade Commission (FTC). Qualified: TM made Make or grow a product or service that is eligible to make a qualified Made in in USA USA claim containing a description of the extent, amount or type of a product’s domestic content or processing in accordance with applicable FTC laws and regulations. © MadeInTheUSAbrand.com

How do I become a Made in USA Brand accredited business? Visit MadeInTheUSAbrand.com and join. Non-mandatory. No Fee. Join: The Made in USA Brand certification mark accreditation is available to businesses based in the United States that complete the online application and certify they meet the accreditation standards by clicking the agree button at the bottom of the agreement page. TM made in USA The next step is downloading the Made in USA Brand certification mark. © MadeInTheUSAbrand.com

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Red+White+Blue=Green

by Marcie Gabor on Nov 02, 2009

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