Not The Usual SuspectsEmpowering community champions
LBL doesn’t makeconsistent & effectiveconnections with localcommunities.Different departmentsspend time & moneyrepeatedly compiling listsof community groups andcontacts which are soonout of date.Citizens, Activists, Communities & Groupshave a jaded view of engaging with LBL andtrying to get things done.They often feel isolated and are unable toconnect with parallel groups or engage withthe right parts of the council.The Problem - Disempowerment
• Empowering two-way communication withinvolved communities• An open network for citizens, activists, leaders,groups, council officers and projects to engagewith each other and GET THINGS DONE• Empowers and supports communityleaders/champions• Enables effective engagement with LBL• Community generated through open access,ensuring it is up-to-date and relevant• Arms length – Not LBL BrandedNot the usual suspects
• Online– Self register as an individual or group– Invite other individuals and groups– Existing social media – e.g. Facebook, Twitter, LinkedIn– Open data – allow anyone to build a portal to it• Offline– Work through “connected” individuals• Community/Faith Leaders• Councillors• Activists• Existing Lists held by Lambeth and other organisations– Advertising, Editorial, Radio, Newsletter• E.g. Brixton Blog, Urban 75, Live Magazine etcHow it can work: Outreach/Network Building
• Online– Individuals can register interest via tags & receive tailoredinformation.– Can create ‘projects’ to invite others to participate– Network with others to share skills, ideas and experience– Interactive map of local resources & activities• Offline– Subscribe to automatic newsletter by post with topics ofinterest.– Community noticeboards– Community champions and LBL contact act as “connectors” -will post items for you and provide phone contact– Micro leaflet delivery and door knocking– SMS text notificationsHow it can work: Feedback/Communication/Interaction
• Support with building the tools to collect & store data andmake it available• Input & connection with existing projects• Support for community initiatives – incentives for peopleto sign up– Micro finance (B£) for leaflet/poster printing– Help finding venues for meetings– Mentoring/training for community leaders/activists– Support in accessing funding – e.g. CSR– Support in arranging community initiatives, e.g.Street Parties• Funded post (perhaps graduate) to support network as asingle point of contact with the councilWhat support does it need
It’s hard to get people totake the time to engageExample: the Neighbourhood Enhancement projectrecruited6 people in one dayWhat was the problem
What we didWe tested out different engagement techniques a bus stops.Bus stops provided a perfect window of opportunity;Time, place, diversity and exit route
What we learntPeople are keen to share their viewswhen given the space to do itPeople are interested in changingtheir streets
Tips for engagement• Different areas need different engagement techniques –have a range up your sleeve• You need to go where the people are• Things that look too polished can be off putting, keep it low-fi• Asking people to write can be a barrier (issues aroundliteracy, confidence etc)• Give people clear instructions e.g. “write your ideas here”• Provide examples to get people going• A take-away element, so people can find out more(wellbeing/leaflet/tear-off)• Be approachable – smile and be friendly!
• Competition Proposal & Toolkits, judging criteria (DONE)• Invitation to the community to engage (DONE)• Docs uploaded to NEP website• Marketing strategy to local media, local champions, groups and networks. Promo viasocial media• Support via council - e.g. Council run design workshop for designers to test conceptsbefore final submission• Presentation to Co-design workshop• Submission for Competition• Winners selected and built, &• Losers encouraged to adapt and build without council resource.Design needs:
Competition Proposal & Supporting Guidance, including judging criteria.• How to create your core team• Identifying visions for improvement• Consultation questionnaire• Having key skill sets• Engaging the community• Starting the Creative Process• Developing & testing your concepts• Getting final agreement• Support from Lambeth Council
Judging criteria•Prove you have created a community team that has co-designed the proposal•Prove how you have consulted so that it is inclusive andsufficient•Prove your community strongly supports your idea (e.g. thiswould include your street and particularly thehouseholds/business owners close to the initiative•Prove there is need for the initiative•Prove the community is keen to maintain the initiative•Engaged with the council to get a steer to help design andensure it can be done within their budget•Illustrate what the community would like to do next - how tomaintain the momentum.