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WHAT’S IT LIKE TO BE AN APP?        Wednesday 14th November 2012
AGENDA10.00    Welcome & what we’re doing today10.30    Introduction to experience prototyping11.00    Pick your words, sk...
LEAN
WORK ITERATIVELY & MINIMISE WASTE        LEARN VERY FASTWITH HYPOTHESES NOT REQUIREMENTS  DEVISE EXPERIMENTS TO VALIDATE  ...
MAKE>TEST>LEARN HAPPENS           CONTINUALLY AT EVERY STAGE              DESIGN &     SOFTWARE     GROWTHSTRATEGY    PROT...
Why experience prototype?
When creating mobile apps and  services, as well as prototyping andtesting interfaces, we need to prototype     and test b...
We need to think about:What it means to be mobile when you are using a service? Where are you?At home? On transport? In a ...
We need to think about: Are you interacting with others at the time?  Does it rely on other people responding?  What other...
How can you test these partsof a service as well as the more traditional interface elements.
And all without having to build   the whole damn thing?
Experience prototyping lets you seewhat its like to use the service and  what its like to be the service.
Being the AppWhat are the backend processes andinformation needed to make a mobile         service (app) work?
Using the AppWhat does the service feel like to use?Not just the visual interaction, does the service feel useful? Respons...
Creating and testing these experiences   ‘by hand in a quick and iterative way  helps you appreciate the complexity ofthe ...
Experience prototyping can be done  at various stages of proposition development, and later in service           developme...
Experience Sketching  Can help us to come up with new propositions and interactions, just aspaper sketching or brainstormi...
Testing propositions:    If you need to test the desirability of a proposition, prototyping the experience at anearly stag...
This is the level of experience prototyping we are going to         attempt today.
Later in the process more refined  touchpoints can be tested in       ‘service prototypes’.
Traditionalprototypes
Some examples of real world of prototypes. Used to simulate        an experience. n.b. they are not just telling a story, ...
CARDBOARD DYSON
CARDBOARD DYSON   REAL DYSON
PAPER PROTOTYPE
PAPER PROTOTYPE   WEBPAGE
ON LAND
ON LAND   ON WATER
IN A PUB CAR PARK
IN A PUB CAR PARK   AT THE RODEO
MURDER MYSTERY
MURDER MYSTERY   POLICE WORK
PARABOLIC FLIGHT
PARABOLIC FLIGHT   ISS
SEPARATION
SEPARATION   D.I.V.O.R.C.E
PLAYING WITH BOATS
PLAYING WITH BOATS   CAPTAIN
FLOUR OR EGG BABIES
FLOUR OR EGG BABIES   THE REAL THING
All of these examples give users ataste of an experience as a taste of         something to come.An experience prototype d...
Some examples of moreelaborate experience prototypes          from CIID.dk
Experience Prototyping is:• About creating an experienceable event• A rapid learning/refinement technique• A way to see if ...
Experience Prototyping is not:• Just an acted-out scenario• Expensive to create/test• Too-time consuming
What's it like to be an app? - a Made by Many experience prototyping workshop for Internet Week Europe
What's it like to be an app? - a Made by Many experience prototyping workshop for Internet Week Europe
What's it like to be an app? - a Made by Many experience prototyping workshop for Internet Week Europe
What's it like to be an app? - a Made by Many experience prototyping workshop for Internet Week Europe
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What's it like to be an app? - a Made by Many experience prototyping workshop for Internet Week Europe

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On Wednesday 14th November 2012, Rory Hamilton, Charlotte Hillenbrand and Cath Richardson from Made by Many ran an experience prototyping workshop as part of Internet Week Europe.

Participants created and tested a mobile app proposition within the space of a few hours.

To find out more, visit http://madebymany.com

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  • Transcript of "What's it like to be an app? - a Made by Many experience prototyping workshop for Internet Week Europe"

    1. 1. WHAT’S IT LIKE TO BE AN APP? Wednesday 14th November 2012
    2. 2. AGENDA10.00 Welcome & what we’re doing today10.30 Introduction to experience prototyping11.00 Pick your words, sketch your app11.50 Present your idea to the group (5 mins each)12.30 LUNCH13.15 What we’re doing this afternoon13.30 Develop your idea, create materials, refer to the EP template15.00 Test with users (x2)15.30 Feedback and summing up16.00 The end
    3. 3. LEAN
    4. 4. WORK ITERATIVELY & MINIMISE WASTE LEARN VERY FASTWITH HYPOTHESES NOT REQUIREMENTS DEVISE EXPERIMENTS TO VALIDATE MINIMAL VIABLE PRODUCTVALUE THROUGH EYES OF CUSTOMERS
    5. 5. MAKE>TEST>LEARN HAPPENS CONTINUALLY AT EVERY STAGE DESIGN & SOFTWARE GROWTHSTRATEGY PROTOTYPING DEVELOPMENT HACKING
    6. 6. Why experience prototype?
    7. 7. When creating mobile apps and services, as well as prototyping andtesting interfaces, we need to prototype and test broader ‘experiences’.
    8. 8. We need to think about:What it means to be mobile when you are using a service? Where are you?At home? On transport? In a public or private space?
    9. 9. We need to think about: Are you interacting with others at the time? Does it rely on other people responding? What other inputs are part of the service?Temperature, sounds, photos, movement etc.
    10. 10. How can you test these partsof a service as well as the more traditional interface elements.
    11. 11. And all without having to build the whole damn thing?
    12. 12. Experience prototyping lets you seewhat its like to use the service and what its like to be the service.
    13. 13. Being the AppWhat are the backend processes andinformation needed to make a mobile service (app) work?
    14. 14. Using the AppWhat does the service feel like to use?Not just the visual interaction, does the service feel useful? Responsive? Fun? Surprising?
    15. 15. Creating and testing these experiences ‘by hand in a quick and iterative way helps you appreciate the complexity ofthe users needs and how difficult they are for the service to meet.
    16. 16. Experience prototyping can be done at various stages of proposition development, and later in service development.
    17. 17. Experience Sketching Can help us to come up with new propositions and interactions, just aspaper sketching or brainstorming can.
    18. 18. Testing propositions: If you need to test the desirability of a proposition, prototyping the experience at anearly stage can help sort out the desirable anduseful features from the ones users dont need.
    19. 19. This is the level of experience prototyping we are going to attempt today.
    20. 20. Later in the process more refined touchpoints can be tested in ‘service prototypes’.
    21. 21. Traditionalprototypes
    22. 22. Some examples of real world of prototypes. Used to simulate an experience. n.b. they are not just telling a story, they are giving us an experience.
    23. 23. CARDBOARD DYSON
    24. 24. CARDBOARD DYSON REAL DYSON
    25. 25. PAPER PROTOTYPE
    26. 26. PAPER PROTOTYPE WEBPAGE
    27. 27. ON LAND
    28. 28. ON LAND ON WATER
    29. 29. IN A PUB CAR PARK
    30. 30. IN A PUB CAR PARK AT THE RODEO
    31. 31. MURDER MYSTERY
    32. 32. MURDER MYSTERY POLICE WORK
    33. 33. PARABOLIC FLIGHT
    34. 34. PARABOLIC FLIGHT ISS
    35. 35. SEPARATION
    36. 36. SEPARATION D.I.V.O.R.C.E
    37. 37. PLAYING WITH BOATS
    38. 38. PLAYING WITH BOATS CAPTAIN
    39. 39. FLOUR OR EGG BABIES
    40. 40. FLOUR OR EGG BABIES THE REAL THING
    41. 41. All of these examples give users ataste of an experience as a taste of something to come.An experience prototype does this, but more importantly, lets you learn fromtheir reactions and make improvements to your service.
    42. 42. Some examples of moreelaborate experience prototypes from CIID.dk
    43. 43. Experience Prototyping is:• About creating an experienceable event• A rapid learning/refinement technique• A way to see if you’re on the right track• Simulations, not stories
    44. 44. Experience Prototyping is not:• Just an acted-out scenario• Expensive to create/test• Too-time consuming

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