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What's it like to be an app? - a Made by Many experience prototyping workshop for Internet Week Europe
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What's it like to be an app? - a Made by Many experience prototyping workshop for Internet Week Europe

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On Wednesday 14th November 2012, Rory Hamilton, Charlotte Hillenbrand and Cath Richardson from Made by Many ran an experience prototyping workshop as part of Internet Week Europe. ...

On Wednesday 14th November 2012, Rory Hamilton, Charlotte Hillenbrand and Cath Richardson from Made by Many ran an experience prototyping workshop as part of Internet Week Europe.

Participants created and tested a mobile app proposition within the space of a few hours.

To find out more, visit http://madebymany.com

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Transcript

  • 1. WHAT’S IT LIKE TO BE AN APP? Wednesday 14th November 2012
  • 2. AGENDA10.00 Welcome & what we’re doing today10.30 Introduction to experience prototyping11.00 Pick your words, sketch your app11.50 Present your idea to the group (5 mins each)12.30 LUNCH13.15 What we’re doing this afternoon13.30 Develop your idea, create materials, refer to the EP template15.00 Test with users (x2)15.30 Feedback and summing up16.00 The end
  • 3. LEAN
  • 4. WORK ITERATIVELY & MINIMISE WASTE LEARN VERY FASTWITH HYPOTHESES NOT REQUIREMENTS DEVISE EXPERIMENTS TO VALIDATE MINIMAL VIABLE PRODUCTVALUE THROUGH EYES OF CUSTOMERS
  • 5. MAKE>TEST>LEARN HAPPENS CONTINUALLY AT EVERY STAGE DESIGN & SOFTWARE GROWTHSTRATEGY PROTOTYPING DEVELOPMENT HACKING
  • 6. Why experience prototype?
  • 7. When creating mobile apps and services, as well as prototyping andtesting interfaces, we need to prototype and test broader ‘experiences’.
  • 8. We need to think about:What it means to be mobile when you are using a service? Where are you?At home? On transport? In a public or private space?
  • 9. We need to think about: Are you interacting with others at the time? Does it rely on other people responding? What other inputs are part of the service?Temperature, sounds, photos, movement etc.
  • 10. How can you test these partsof a service as well as the more traditional interface elements.
  • 11. And all without having to build the whole damn thing?
  • 12. Experience prototyping lets you seewhat its like to use the service and what its like to be the service.
  • 13. Being the AppWhat are the backend processes andinformation needed to make a mobile service (app) work?
  • 14. Using the AppWhat does the service feel like to use?Not just the visual interaction, does the service feel useful? Responsive? Fun? Surprising?
  • 15. Creating and testing these experiences ‘by hand in a quick and iterative way helps you appreciate the complexity ofthe users needs and how difficult they are for the service to meet.
  • 16. Experience prototyping can be done at various stages of proposition development, and later in service development.
  • 17. Experience Sketching Can help us to come up with new propositions and interactions, just aspaper sketching or brainstorming can.
  • 18. Testing propositions: If you need to test the desirability of a proposition, prototyping the experience at anearly stage can help sort out the desirable anduseful features from the ones users dont need.
  • 19. This is the level of experience prototyping we are going to attempt today.
  • 20. Later in the process more refined touchpoints can be tested in ‘service prototypes’.
  • 21. Traditionalprototypes
  • 22. Some examples of real world of prototypes. Used to simulate an experience. n.b. they are not just telling a story, they are giving us an experience.
  • 23. CARDBOARD DYSON
  • 24. CARDBOARD DYSON REAL DYSON
  • 25. PAPER PROTOTYPE
  • 26. PAPER PROTOTYPE WEBPAGE
  • 27. ON LAND
  • 28. ON LAND ON WATER
  • 29. IN A PUB CAR PARK
  • 30. IN A PUB CAR PARK AT THE RODEO
  • 31. MURDER MYSTERY
  • 32. MURDER MYSTERY POLICE WORK
  • 33. PARABOLIC FLIGHT
  • 34. PARABOLIC FLIGHT ISS
  • 35. SEPARATION
  • 36. SEPARATION D.I.V.O.R.C.E
  • 37. PLAYING WITH BOATS
  • 38. PLAYING WITH BOATS CAPTAIN
  • 39. FLOUR OR EGG BABIES
  • 40. FLOUR OR EGG BABIES THE REAL THING
  • 41. All of these examples give users ataste of an experience as a taste of something to come.An experience prototype does this, but more importantly, lets you learn fromtheir reactions and make improvements to your service.
  • 42. Some examples of moreelaborate experience prototypes from CIID.dk
  • 43. Experience Prototyping is:• About creating an experienceable event• A rapid learning/refinement technique• A way to see if you’re on the right track• Simulations, not stories
  • 44. Experience Prototyping is not:• Just an acted-out scenario• Expensive to create/test• Too-time consuming