The Lean Agency – Made by Many for D&AD
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The Lean Agency – Made by Many for D&AD

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The Lean Agency – Made by Many for D&AD Presentation Transcript

  • 1. THE LEAN AGENCY
  • 2. HOW WE GOT HERE
  • 3. CONOR
  • 4. CATH
  • 5. OURROLES
  • 6. BEING ADESIGNER AT MxM
  • 7. BEING ASTRATEGIST AT MxM
  • 8. CUSTOMER DEVELOPMENT
  • 9. WHY DO WE DOCUSTOMER DEVELOPMENT?
  • 10. “Life’s too short to buildsomething nobody wants”- Ash Maurya
  • 11. CUSTOMER DEVELOPMENTOTHER FORMS OF QUALITATIVE & ETHNOGRAPHIC RESEARCH
  • 12. IT’S NOT ABOUT
  • 13. SHADOWING OTHER PEOPLE CURRENT BEHAVIOURASKING PEOPLE WHAT THEY WANT PROVING ONE IDEA RIGHT AND ANOTHER THING WRONG
  • 14. THIS IS VALID RESEARCH BUTCUTOMER DEVELOPMENT IS ABOUT
  • 15. GETTING PEOPLE’S RESPONSES TO REAL ARTEFACTS
  • 16. GETTING PEOPLE TO USE THINGS
  • 17. TESTING HYPOTHESES
  • 18. EVIDENCE BASED LEARNING
  • 19. INTUITION ITERATION
  • 20. YOU HAVE TO DO IT YOURSELFYOU’RE THE ONE LEARNING
  • 21. BUILDING SOMETHING PEOPLE WANT WITH MINIMAL WASTE
  • 22. DESIGN’S ROLE INCUSTOMER DEVELOPMENT
  • 23. “Indifference towards people and the reality in which they live is actually the one and only cardinal sin in design”- Dieter Rams
  • 24. INSIGHT INFORMED DESIGNRESEARCH DRIVEN DESIGN
  • 25. IT’S NOT ABOUT PROOF
  • 26. YOU CAN’T BE PRECIOUS
  • 27. YOU MUST ITERATE
  • 28. CASE STUDYSKYPE IN THE CLASSROOM
  • 29. SKYPE CAME TO US WITHA COMMUNICATIONS BRIEF
  • 30. WE GOT ITWRONG
  • 31. SO WE GOTOUT OF THE BUILDING
  • 32. WE LAUNCHEDA BETA IN 4 WEEKS
  • 33. WE WATCHED WHATTEACHERS WERE DOING
  • 34. IT’S ABOUTCONTINUOUS LEARNING
  • 35. THERE ARE CHALLENGESTO THIS WAY OF WORKING
  • 36. BUT THE BENEFITS OUTWEIGH THE CHALLENGES
  • 37. @OHRWORM@CONORDELAHUNTY