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THE LEAN AGENCY
HOW WE GOT HERE
CONOR
CATH
OURROLES
BEING ADESIGNER  AT MxM
BEING ASTRATEGIST   AT MxM
CUSTOMER DEVELOPMENT
WHY DO WE DOCUSTOMER DEVELOPMENT?
“Life’s too short to buildsomething nobody wants”- Ash Maurya
CUSTOMER DEVELOPMENTOTHER FORMS OF QUALITATIVE & ETHNOGRAPHIC RESEARCH
IT’S NOT ABOUT
SHADOWING OTHER PEOPLE     CURRENT BEHAVIOURASKING PEOPLE WHAT THEY WANT   PROVING ONE IDEA RIGHT  AND ANOTHER THING WRONG
THIS IS VALID RESEARCH BUTCUTOMER DEVELOPMENT IS ABOUT
GETTING PEOPLE’S RESPONSES     TO REAL ARTEFACTS
GETTING PEOPLE TO   USE THINGS
TESTING HYPOTHESES
EVIDENCE BASED LEARNING
INTUITION   ITERATION
YOU HAVE TO DO IT YOURSELFYOU’RE THE ONE LEARNING
BUILDING SOMETHING PEOPLE WANT WITH MINIMAL WASTE
DESIGN’S ROLE INCUSTOMER DEVELOPMENT
“Indifference towards people and the reality in which they live is actually the one and only cardinal sin in design”- Diet...
INSIGHT INFORMED DESIGNRESEARCH DRIVEN DESIGN
IT’S NOT ABOUT PROOF
YOU CAN’T BE PRECIOUS
YOU MUST ITERATE
CASE STUDYSKYPE IN THE CLASSROOM
SKYPE CAME TO US WITHA COMMUNICATIONS BRIEF
WE GOT ITWRONG
SO WE GOTOUT OF THE BUILDING
WE LAUNCHEDA BETA IN 4 WEEKS
WE WATCHED WHATTEACHERS WERE DOING
IT’S ABOUTCONTINUOUS LEARNING
THERE ARE CHALLENGESTO THIS WAY OF WORKING
BUT THE BENEFITS OUTWEIGH     THE CHALLENGES
@OHRWORM@CONORDELAHUNTY
The Lean Agency – Made by Many for D&AD
The Lean Agency – Made by Many for D&AD
The Lean Agency – Made by Many for D&AD
The Lean Agency – Made by Many for D&AD
The Lean Agency – Made by Many for D&AD
The Lean Agency – Made by Many for D&AD
The Lean Agency – Made by Many for D&AD
The Lean Agency – Made by Many for D&AD
The Lean Agency – Made by Many for D&AD
The Lean Agency – Made by Many for D&AD
The Lean Agency – Made by Many for D&AD
The Lean Agency – Made by Many for D&AD
The Lean Agency – Made by Many for D&AD
The Lean Agency – Made by Many for D&AD
The Lean Agency – Made by Many for D&AD
The Lean Agency – Made by Many for D&AD
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The Lean Agency – Made by Many for D&AD

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Transcript of "The Lean Agency – Made by Many for D&AD"

  1. 1. THE LEAN AGENCY
  2. 2. HOW WE GOT HERE
  3. 3. CONOR
  4. 4. CATH
  5. 5. OURROLES
  6. 6. BEING ADESIGNER AT MxM
  7. 7. BEING ASTRATEGIST AT MxM
  8. 8. CUSTOMER DEVELOPMENT
  9. 9. WHY DO WE DOCUSTOMER DEVELOPMENT?
  10. 10. “Life’s too short to buildsomething nobody wants”- Ash Maurya
  11. 11. CUSTOMER DEVELOPMENTOTHER FORMS OF QUALITATIVE & ETHNOGRAPHIC RESEARCH
  12. 12. IT’S NOT ABOUT
  13. 13. SHADOWING OTHER PEOPLE CURRENT BEHAVIOURASKING PEOPLE WHAT THEY WANT PROVING ONE IDEA RIGHT AND ANOTHER THING WRONG
  14. 14. THIS IS VALID RESEARCH BUTCUTOMER DEVELOPMENT IS ABOUT
  15. 15. GETTING PEOPLE’S RESPONSES TO REAL ARTEFACTS
  16. 16. GETTING PEOPLE TO USE THINGS
  17. 17. TESTING HYPOTHESES
  18. 18. EVIDENCE BASED LEARNING
  19. 19. INTUITION ITERATION
  20. 20. YOU HAVE TO DO IT YOURSELFYOU’RE THE ONE LEARNING
  21. 21. BUILDING SOMETHING PEOPLE WANT WITH MINIMAL WASTE
  22. 22. DESIGN’S ROLE INCUSTOMER DEVELOPMENT
  23. 23. “Indifference towards people and the reality in which they live is actually the one and only cardinal sin in design”- Dieter Rams
  24. 24. INSIGHT INFORMED DESIGNRESEARCH DRIVEN DESIGN
  25. 25. IT’S NOT ABOUT PROOF
  26. 26. YOU CAN’T BE PRECIOUS
  27. 27. YOU MUST ITERATE
  28. 28. CASE STUDYSKYPE IN THE CLASSROOM
  29. 29. SKYPE CAME TO US WITHA COMMUNICATIONS BRIEF
  30. 30. WE GOT ITWRONG
  31. 31. SO WE GOTOUT OF THE BUILDING
  32. 32. WE LAUNCHEDA BETA IN 4 WEEKS
  33. 33. WE WATCHED WHATTEACHERS WERE DOING
  34. 34. IT’S ABOUTCONTINUOUS LEARNING
  35. 35. THERE ARE CHALLENGESTO THIS WAY OF WORKING
  36. 36. BUT THE BENEFITS OUTWEIGH THE CHALLENGES
  37. 37. @OHRWORM@CONORDELAHUNTY
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