Conventional, linear development process
Big ideas, big bang launch, big budgets
user design big strategy
big strategy research and build
Iterative, Agile, emergent development process
Micro-strategies, big insights, rapid iterations
measure little strategy plan A. Continue
measure design insights
B. Try something else
little strategy little strategy
*This diagram was nicked from David Armano. Thanks, David.
1 2 3 5 roles As a registered user, I
want to be able to...
Minimise total 1 2 3 5
time through story
B C Story 1
A Story 3
*Agile projects are 37% faster delivering software to market, 16% more productive and
have no more bugs/defects than traditional projects, despite compressed time schedules
(Source: The Agile Impact Report, Proven Performance Metrics from the Agile Enterprise, QSMA)
To sum up:
1. Act like a start-up
2. Put the consumer first,
involve them throughout
3. Think big, start small
4. Adapt through feedback
5. Strategy is made constantly,
not decided up front
Chrissie Richardon, Fruit Shoot Brand Manager, Britvic
Charlotte Hillenbrand, Account Director, Made by Many (@crashtherocks)
Tim Malbon, Founder, Made by Many (@malbonster)
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